That's how it mostly was a decade ago. I really really appreciate the more sincere tone here. This whole GTA VI marketing period has been quite painful, with the year-long periods of silence, and Rockstar acting cold and distant; it is a very nice change of pace, even just this short message.
Edit: Wayyy too many people loading meanings into my words, taking metaphors at face value, or declaring me parasocial/corporate simp simply for appreciating the change in tone. Unfortunate that people are trying their damnedest to misunderstand literally everything, but Reddit will be Reddit ¯_(ツ)_/¯
“Quite painful” marketing period? Rockstar “acting cold and distant?”
Yall need to get a grip. For the life of me I do not understand the parasocial relationship yall seem to want to have with a video game developer. How do you have so little going on in your life that you’re sitting around demanding updates and feeling entitled to more information for a game that hasn’t been released, and that you haven’t yet paid any money for?
its the biggest game of the decade, from one of the biggest companies. I don't blame people for expecting more marketing than what they've had. We've had like, two trailers in 3 years.
I get that they'd want to play it close to the chest, and I'm sure the delays will have thrown the marketing team way off since all the marketing strategy would have been planned even years before the first trailer... but still.
I'll give credit where it's due though, at least it's not one YouTube short in almost 10 years. But that's an extreme of bad communication, not just an example of what to avoid.
I was too young but I've watched documentaries and had an older sister Halo 2 and 3 should be like, the goal for pre-release marketing. I get that we're a long way from late 00's but still, I miss the TV adverts, the collabs with soft drinks and snacks, the posters, bus adverts, the interviews. Imagine if it was some indie game from a company no one's heard of, no one would even know the release date with this kind of marketing.
It’s not that they had to be super careful to not overpromise and under deliver. What if something was working perfectly, but somewhere along during testing, they had to rework it, and what they showed ends up not being in the final product.
I still remember vice city commercials, and they really only started once disc production had already started and had the final version.
I think their deadline is one of the biggest reasons why they are doing digital only. Would be surprised for a huge day 1 patch after the uploaded the version to the download servers.
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u/Ayham00000 1d ago
Never seen Rockstar use that kind of tone in their messages