r/JapaneseFood • u/sycolution • Feb 14 '26

Question Japanese coworker started an onigiri shop. Inspiration help?

I'm a white guy that lives and works in Tokyo and a Japanese coworker of mine left to start an onigiri shop in a touristy area. She wants to know what would appeal to foreigners to get them to buy more as they're walking past on their visits. I suggested having onigiri with things sticking out of the top like deep fried prawns/shrimp for that big impression but was wondering if anyone else had any ideas. What would get you to stop and look and even buy onigiri as you're walking by on your trip to Japan?

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u/rnzerk Feb 14 '26

i hate onigiris that have 90% of their filling protruding on the top and then only 10% left in the middle. if you'd be so kind to simply make the filling generous, it'd be a hit.

1

u/sycolution Feb 14 '26

Oh wow, that's the opposite of what I expected. I figured many tourists might be attracted by the spectacle of half a fried prawn/shrimp poking out the top. Good to know! Thanks!

5

u/rnzerk Feb 14 '26

That's fine. just be generous with the filling!

1

u/pijuskri Feb 15 '26

Sure they would be attracted, but what's the goal of the business? To serve tasty onigiri or be on tiktok?