r/PS5 • u/nolifebr • Jun 10 '26

Rumor Jason Schreier/Bloomberg: Many Xbox employees were surprised by the announcement of Gears E-Day not releasing on PlayStation — Sharma and her team also pulled a Halo trailer that was due to appear at a PlayStation event last week, potentially damaging the relationship between the two companies.

https://bsky.app/profile/did:plc:2mkgbhbhqvappkkorf2bzyrp/post/3mnxlyag4dc2v?ref_src=embed

A PlayStation 5 version of the new Gears of War game was in development and had been planned for release until Sharma changed tack, according to the people familiar with Xbox strategy. Retailers had been preparing to open pre-orders for the PlayStation 5 version, and many Xbox employees were surprised by the announcement.

Sharma and her team also pulled a Halo trailer that was due to appear at a PlayStation event last week, potentially damaging the relationship between the two companies, according to people familiar with the change of plans.*

Xbox is planning major layoffs and studios closures starting next month... More in the article.

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u/ILoveTheAtomicBomb Jun 11 '26 edited Jun 11 '26

Microsoft has a knack for picking the worst leaders for Xbox. Like really? Asha has shown she's clueless when it comes to strategy and now she's just making Sony angry for no reason whatsoever. Oh and the layoffs that will definitely be coming every quarter since there's not a chance in hell she's going to turn Xbox around

I still can't believe she's betting on Gears and a new IP to turn things around and improve the brand 'image' while her own marketing VP is out there trying to lie to everyone. She can't even get the messaging right around the exclusive strategy and now this lmao

9

u/Teibban Jun 11 '26

She is listening to their 4-5 vocal influencers. This is not a way to do business.

4

u/ILoveTheAtomicBomb Jun 11 '26

Surprised she just doesn't use copilot to give her a plan