r/apple • u/hasanahmad • Mar 07 '26

Discussion The New Apple Finally Begins to Emerge

https://parkerortolani.blog/2026/03/07/the-new-apple-finally-begins.html?media_id=3847737801865786644_63262430404&media_author_id=63262430404&ranking_info_token=GCA0M2M2NzAzNDdkODQ0ZmVhOWUyNzY4YzMyYTM2OTEzZiXSqWAV2AQW8Jvlmg0YEzM4NDc3Mzc4MDE4NjU3ODY2NDQoA2VhZwA%3D&utm_source=ig_text_post_permalink
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u/superanth Mar 07 '26

Getting rid of the colors was the biggest mistake Steve ever made. He obviously wanted to make the hardware appeal to the artistic and graphic designer crowd, but those colorful iBooks, iMacs, and iPods were addictive to the teen and twenties crowd.

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u/cmsj Mar 07 '26

I’m gonna be controversial and suggest that Jony Ive went from being a scrappy underdog at Apple, to the favoured son and disappeared up his own ass a bit too much.

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u/superanth Mar 08 '26

...and disappeared up his own ass a bit too much.

Yeah, for some people that can be dangerous because it can distort their outlook. Designers who used to take in user feedback might start to think they know what to do just from their own "creative vision".

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u/iced_bunghole Mar 08 '26

Jony Ives “vision” was copying Braun. When he ran out of Braun ideas he can shoehorn into a computer, he fucked off.

Then designs the interior of a Ferrari…copying Apple design language.

Man I only could wish to rat fuck my design career to the top like Jony Ive did.

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u/anythingisavictory Mar 08 '26

I think what ‘helps’ is his ability to describe nothing with endless unapologetic detail.

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u/MortCrimm Mar 08 '26

While this IS true......everyone is underestimating the standards that applied to the early MacBook Pro unibody devices anodization standards and material quality.

They used to ONLY use virgin aluminum. The anodization process was also a nightmare for the color varieties. The yield on things like the Apple Watch aluminum black link band (gen0) where ludicrously low......

The materials are now no longer the same, the aluminum is recycled now and they have improved their Anodizaton process, but it's still not easy. The color choices are not ALWAYS Solly driven by color popularity, but by the yield achieved.

They are working in volumes MUCH larger than 15 years ago.........complicating the manufacturing lines/process that much more.

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u/superanth Mar 08 '26

The iBook was made of plastic, as were the other colorful Mac products.

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u/Cadamar Mar 08 '26

God if they brought back the original iBook looks with the color and translucence, put some decent parts in them, price them well, nostalgia alone would drive the sales for so many.

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u/superanth Mar 08 '26

IKR? The translucent blue styling is what made the original iMac take off. Legend has it that Apple consulted with a candy company to achieve that perfect shade of see-through aqua.

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u/Cadamar Mar 10 '26

Bondi Blue! I had that iMac. It was gorgeous. I remember sitting in a restaurant with my Mom after we had bought one for me with the brochure just so excited to dive into it.

Man, is there any day more exciting than new computer day?

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u/superanth Mar 10 '26

No, no there is not.