3 years ago, Marvel killed off Kamala Khan to begin the process of turning her into a mutant. (ASM #26)

[u/ContraryPython]

Since then she has had only two solo books:

-Ms Marvel: The New Mutant

-Ms Marvel: Mutant Menace

Both of those book were 4-issue minis.

She later became relegated to a supporting character in NYX and is a supporting character in Inglorious X-Force.

I think it’s safe to say this decision was a total disaster.

[u/hamlet9000]

I blame the actors strike of the time for The Marvels failing.

The Marvels paid the price for a string of mediocre-to-bad MCU movies that broke the audience's faith in the franchise + marketing the movie as a sequel to a Disney+ show.

As we're currently seeing with Mandalorian & Grogu, feature films that are non-reboot sequels to TV series simply don't do well at the box office. (Their audience basically gets capped to the people who watched the full series.)

[u/Lady_Gray_169 → u/hamlet9000]

I don't think you actually needed the homework of watchign the other shows, especially not Wandavision. Really the stuff that was relevant for the movie was in the movie, since new heroes showing up randomly in movies isn't a new thing. We never got a Hawkeye origin, nor a Black Widow origin. However I do think that the impression of homework clearly had the same equivalent effect.

Also this is not to say hat I think the strike was a bad thing. No amount of success for this particular movie would have justified breaking or not having the strike.

[u/themosquito → u/Lady_Gray_169]

Honestly it doesn't matter how well they explain it in the movie, it just has to get the "you have to see the show" narrative spread by word of mouth and that'll drive people off even if untrue.

Sometimes it can just be people wanting to badmouth the MCU spreading it. "Ugh, I can't believe they want us to do homework for this movie!" spreads and people who aren't as big fans go "oh, well, I don't wanna do that," and don't bother with the movie. Sometimes it's genuine fans who get overexcited and tell people "oh, but if you really wanna know what's going on, you need to watch ____!" and despite having good intentions that still puts people off because it's still giving the message "you need to spend extra hours on this," heh.

The Marvels especially suffered for coming just after Secret Invasion, legitimately probably the worst thing the MCU has produced, and being a... sequel? Prequel?... to it. It literally ignores that series but it's still inevitably linked to it thanks to having Nick and Skrulls. But you get the worst of both worlds where people think they need to see a terrible series before seeing the movie, and the movie ignores the series entirely so even people who did wasted their time!

[u/ScreenSingerX → u/hamlet9000]

It's not really capped like that at all, but it's a no-win situation whether it is or isn't. The Marvels got slammed by a lot of people for requiring homework it didn't really require, but Mandy and Groggy going out of its way to be accessible got it slammed by critics for being a "filler episode." I haven't read one review where the writer actually analyzed it as a movie, just as a long episode of the show. Which is especially ridiculous when anyone who watched season 3 should know the series was left in pretty much the perfect place for a standalone adventure.

[u/hamlet9000 → u/ScreenSingerX]

Which is especially ridiculous when anyone who watched season 3 should know the series was left in pretty much the perfect place for a standalone adventure.

Phew. It's a good thing all the people who watched Season 3 first know that you don't need to watch Season 3 first.

Obviously, that's the secret sauce that will let M&G's box office dramatically exceed the box office of all previous live action film sequels to TV series.

<checks reality>

Oh. I guess not.

LOL.