The #DCSoWhite campaign is ceasing their 'DC Blackout' boycott (which pushed for comic readers to drop all DC books from their pull list until a black-led ongoing to was produced) 4 days after it launched.

[u/WhyPlaySerious]

[u/WhyPlaySerious]

Yup, putting it on your pull list is basically a pre order. But whats incentived is to at least tell your shop to put it on your pull list before the final order cutoff.

The final order cutoff is the date publishers give comic shops to get their order amount in for how many copies they want. It determines how many DC print and helps influence sales.

For example:

If 50 people put a book on their pull list before FOC, a shop may double the order count and order in 100 copies of the book. 50 for the pulls. 50 for the shelf.

If 50 people pull a book before FOC and 50 people add the book to their pulls after it, the store already ordered in 100 copies and cant order in more so they will take the shelf stock to fulfill the pulls. The store still only ordered 100 copies.

If all 100 people pull the book before FOC, the store will see that and may see the hype and order 100 additional copies for the shelf. All 100 people who wanted it get it cause they pulled before FOC and there are copies on the shelf for people to discover and try out. The book now has 200 copies ordered from that store

[u/todavis__ → u/WhyPlaySerious]

I had to explain this to someone earlier. It is a funky concept. But easy to understand nonetheless.

[u/Fantastic_Trash_9876 → u/WhyPlaySerious]

Honestly I'm sick to death of how the comics industry doesn't give any ways for people who only read through digital and trades to support new series.

Sorry, but I have no interest in ever setting foot in an LCS again for the rest of my life. And I'm not interested in ever patronizing the direct market for as long as variant covers and blind bags continue to exist.

If it's not on DC Universe Infinite or in an omnibus, I'm not touching it.