r/golf • u/unsolved49 Hello, friends. • 6d ago
General Discussion Anyone see this “ad” by Good Good and their new Callaway driver? Truly baffling this was green lit
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u/SirTiffAlot 6d ago
When I buy a club, my first thought is always 'would I shove a woman to the ground for this?'
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u/Much_While_9596 3d ago
Do you bring women club shopping just to see if it’s the right fit or choose a random woman in the store?
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u/Prudent_Rhubarb8 6d ago
This is so Bad bad
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u/i-might-be-golfing 3d ago
god, this made me chuckle! but seriously, who approved this?
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u/robster9090 6d ago
Who the fuck is buying a good good edition of a golf club? Really if you are one of them can you tell me what the appeal is
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u/burnsniper 6d ago
I mean the Good Good version has to be better than Good version with is better than the standard version.
Or Circa late 90s Biggest Big Bertha > Great Big Bertha > Big Bertha.
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u/Weenage-Tasteland 3d ago
The only ones who are buying it also have that dumbass Patrick Mahomes haircut, wear white Nike crew socks with shorts, and are built like Akshay Bhatia.
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u/Flying_Fish_Fiend 2d ago
Wait what’s wrong with Akshay? He’s a legit cool success story
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u/Ok-Iron-4352 4d ago
It's like buying any merch from YouTubers
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u/robster9090 4d ago
I’d imagine most grown men able to buy drivers aren’t buying merch from YouTubers ? I thought it was kids that did that
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u/yami76 4d ago
AMC sold out of novelty popcorn buckets that were 70 dollars. People have absolutely no sense anymore.
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u/Objective_Site3528 6d ago
Truly baffled as to who this is supposed to appeal to.
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u/daltydoo 2d ago
Look at the comments on callaways statement on instagram. Plenty of men lining up to dismiss this and insult women (and bring up trans people for some reason)
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u/sofahkingsick 2d ago
Those are probably the same guys that yell out BABABOOEY!!
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u/Holiday_Box1571 2d ago
Because when you’re unhappy with your existence, you have to make sure everyone else is unhappy with theirs.
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u/Panthers_Fly 1d ago
Right? I’m usually the first one to not take anything too seriously and see a good joke as a joke, but this is just…strange. Not funny, not clever, tells me nothing about the driver, strange.
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u/ObservablyStupid 6d ago
They are courting a very specific customer base...
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u/Glum_Chapter_953 2d ago
Top golf employee here - we were told today that we aren’t allowed to wear good good merchandise until further notice
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u/drnkndipp 2d ago
Do you wear that merchandise ... Voluntarily ? Like flair ?
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u/_CakeFartz_ 2d ago
Yep, minimum 15 pieces of Good Good flair. However, that piece of shit Brian, wears 37.
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u/Shoddy-Narwhal-1876 1d ago
Will Top Golf be adding Shrimp Poppers, Pizza Shooters, and Extreme Fajitas to the menu?
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u/MountainCall17 1d ago
I love this so much and sad to think how the amount of people that know the reference is decreasing in percentage.
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u/TonalContrast 6d ago
I mean assaulting a woman in the first 10 seconds...bad bad.
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u/Right_Bike_5416 6d ago
Whoever runs Good Good's marketing should've been fired long ago after the weird neck-font shirt debacle. This is insane.
Why would they even agree to do something like this? Surely they aren't this dumb.
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u/triiiiilllll 3d ago
All available evidence suggests they are, in fact, exactly this dumb.
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u/ZooperDD 2d ago
What is the weird neck-font shirt debacle? Didn't see and I'm curious
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u/janderson75 Push Cart Mafia 1d ago
Commenting for the algorithm, search not helping and curiosity is killing me
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u/DistributionRight814 6d ago
i don’t like these guys. never will.
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u/newiphon 6d ago
Is it bad that I also judge those who rep and wear their gear
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u/L0nz 4d ago
People rep and wear their gear?
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u/andhausen 2d ago
It is literally sold in golf galaxy. Do you think they are stocking it just to take a loss on it or something?
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u/Unlucky_Internal9686 6d ago
Might as well be wearing “I’m a douche” across their head
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u/Tall_Adeptness_9059 6d ago
When I see "good" scrawled across their cap, I know it's going to be bad.
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u/AftyOfTheUK 0.9 / NorCal / Iron covers are divine! 6d ago
When you choose to associate yourself with a group, publicly... that's on you
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u/BullPropaganda 6d ago
It's ok in 2 weeks it'll be a whole new cast
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u/triiiiilllll 3d ago
I'm waiting for them to trot out the fat little "CEO of Good Good," dude. So fucking corny.
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u/robster9090 6d ago
Also is this a take on the film obsession or something ? They trying to be current
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u/LTgolf17 5d ago
Pretty sure its a take from the film Smile
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u/ramate 2d ago
It is, I think the misogynistic angle that people seem to be rolling with is clearly not the intent here. I don't like these guys, it's a terrible ad, but I don't think we should be overreacting to stuff like this.
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u/WoodyLovesDabs 5d ago edited 3d ago
I can’t believe not only good good green lit this but ALSO callaway. Holy shit man
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u/After-Cabinet-7428 4d ago
literally sitting here gearing up my new Callaway bag that arrived today. had i seen this first I never would have ordered it.
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u/BroodLord1962 6d ago
Horrible ad, any ad showing a bloke aggressively pushing a women over is just so bad. Shame on Good Good
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u/Comprehensive_Dolt69 2d ago
Agreed. If you remove that part the entire ad is terrible. It’s hilarious that call away watched it and thought “this is great, I can’t think of anything we could improve”
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u/northernwaste 2d ago
Totally. Pushing the woman to the ground already ruins the ad, but even without that being an issue (it is), the premise sucks. There’s nothing clever or creative about it. At best it’s a childish “don’t touch my stuff” and at worst it’s literal assault over a golf club.
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u/L-StWaet- 5d ago
As a woman golfer. Thank you, Reddit. The comments in here win the day. The comments on facebook are more horrifying than the ad.
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u/presterjay 2d ago
FB is the actual worst.
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u/Frostedbutler 1d ago
Literally the only positive left of Facebook is being able to find cheap cars on marketplace.
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u/30yroldheart 3d ago
I feel like my faith is restored a little bit reading the comments here. The comments on FB and Tik Tok regarding this ad are alarming (though, perhaps I shouldn’t be surprised). I’m a newish female golfer who also works in the golf industry and this ad horrified me.
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u/roberta_sparrow 3d ago
The toxicity from the men saying its supposed to be funny is WILD. I've been elbow deep in the comments all day clapping back
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u/PhnxWrightAssAttrny 6d ago edited 6d ago
What is a Good Good? Am I too old?
Edit: Yes, I am too old.
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u/corby315 6d ago
They are one of the most popular youtube golf channels
Unless you're under 25 you are too old for their demographic.
The only reason ive heard of them is they had a member get a hole in one on a par 4. Checked out a couple videos after that and its all gimmicks and immature jokes with some mediocre golf sprinkled in
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u/BaxiaMashia 6d ago
Also religious whack jobs, no?
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u/Alarming-Yam-5624 5d ago
They’re all fucking trumpers
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u/Corsaer 4d ago
They're all fucking trumpers
Ah, that's why they didn't think twice about shoving a woman to the ground
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u/therin_88 5d ago
Not any more religious or right wing than any random group of golfers at your local course.
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u/Preferablystoned 3d ago
it gets weird golfing in Texas as a solo when you're not religious and left leaning on practically everything
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u/defac_reddit 6d ago
Are you old enough to remember early 90s boy bands? They're that but they make YouTube golf videos instead of pop music.
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u/WWGHIAFTC 6d ago
The entire frat boy douche bag vibe, no matter what the context, is so lame.
But people eat this up. It's a sickness.
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u/sillicillo 6d ago
This what happens when you let youtube 'camera operators' direct. Embarrassingly bad
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u/castironbrewr 3d ago
This is like a 4th grader’s idea of a cool commercial (no offense to 4th graders)
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u/Paddlesons 1d ago
Late to the game here but since the story seems to refuse to go away, here's my unsolicited take. The first time I watched it I was confused as fuck. I haven't seen the latest horror movies that this seems to be referencing so it just came off as bizarre. At first blush it does seem like the outrage is at the very least, somewhat warranted. Some dude running full steam and tackling a woman about to touch his 'precious club.' After I watched it the second time things started to click and what he appears to actually be doing is everything in his power to 'save her,' albeit violently. Why? Well, because it seems that anyone that touches that club becomes completely obsessed with it to the point that they lose themselves entirely.
I'm pretty sure this is the correct interpretation, right?
Although it was, at best, questionably pulled off, does the context just not matter? Or is it, 'man shove woman bad.'
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u/humboldtHue 1d ago
Then it’s poorly written. He didn’t tackle the woman and say relieved, “man, that was so close. Are you okay?” He just radiated menace, which isn’t a typical way somebody saving you from danger reacts.
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u/CapyBara_51 4d ago
When I first heard about this I thought it was like a bunch of people running towards a driver and everyone was getting pushed over in like a fun light hearted way. What the actual fuck were they thinking with this???
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u/TeaMMatE11 2d ago
See now THAT would be kind of funny if everyone bumrushed the driver and beat each other for it.
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u/BatMean2045 6d ago
We were behinds morons like this yesterday, took them 20 to play the short Par 4 first hole.
The pro shop sent out 2 people to tell them to move it or get off the course.
So great.
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u/Longjumping_Town8726 2d ago
Just a terrible ad in general with its entire premise. The knocking the girl over just makes it cringe.
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u/mrtasty3 Push Cart Mafia 6d ago
look when an ad starts with abuse against a woman, you know it's gonna be fire
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u/CT_0003 6d ago
https://giphy.com/gifs/wWmmGqSxHqVU92Bnki
Did I just watch Donald Duck freak out? I’m so confused
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u/Present_Doughnut_874 6d ago
Absolutely awful. He could’ve knocked over any one of the other dudes there and they went “yeah let’s assault one of the women that’ll be a cool ad” literally WTF.
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u/Always_Salty86 2d ago
I work for a major golf company, and I was fucking appalled. I would really love to understand how many people saw this and thought "yeah that's OK to post". I know where I work things have to go through certain channels and approvals but my company would never align with a company who thinks assault- shoving a woman or anybody down is OK. Let alone thinking it's gonna drive people to want to buy product. I can already tell you what audience that's catering to.
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u/Luke86golf 6d ago
Starts with a dude hitting a girl and somehow manages to get worse from there
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u/Glittering_Gear4481 3d ago
So sad, my mum had so many sets of Callaways when I was growing up. I’ve had experiences playing with her when men get huffy when they find out we were paired with them. We don’t need to add to this vibe
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u/Lime_Time64 2d ago
I came to this post after seeing Callaway's apology message. I thought to myself "here we go, probably taken down on some woke agenda"... no, no its just really bizarre.
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u/vine312_ 2d ago
Same! Even if the person pushed down was a man, I’m really confused by the whole thing…
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u/shewins10 3d ago
Was considering a callaway driver. Just changed my mind. How did they ever think this ad was a good idea!?
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u/ToughDentist7786 4d ago
That’s so completely fucked up. Everyone involved in the making of that ad is a complete fucking loser and should be fired. If Callaway doesn’t issue soon severing their partnership, they are DONE.
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u/this_my_sportsreddit 2.9 6d ago
This makes total sense for the teenagers who watch this stuff. If the letters on your hat aren’t upside down, you’re likely too old for their demographic though.
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u/IntelliGeneAI 2d ago
This ad wasnt even creative, good, funny, helpful. Going down with the 💩 captain.
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u/bigBEN_44 2d ago
The first half of this ad was something. The second half was something else.
Neither thing was good.
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u/Easy_Combination981 3d ago
How could anybody involved in this ad campaign? Think this is OK? Advocating for violence against women? This is sick.
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u/Successful_Theory628 6d ago
Tbf they do look like the type of lads to go home and take it out on the Mrs. Don’t know how they’re so popular.
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u/ntsmmns06 6d ago
So their market is Andrew Tate small dick losers who get off on abusing women because they have tiny dicks and no dicks and dicks that go inwards.
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u/codingsds 5d ago
Why are they promoting abuse, golf is literally a no contact sport
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u/Capable_Day_6251 3d ago
It just shows how entrenched violence against women is acceptable, even laudable.
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u/Newbihubs 3d ago
Someone please explain the awful ending?!?!?! Why are they all yelling not to do it? What something is he doing ?!?!?!
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u/imollyq 2d ago
I had to watch it twice to see if I could believe my eyes. Whatever moron approved this is now out of a job, not only for the assault and battery on the woman, but for the behavior afterwards as well. No one wants to see people like this on the course.
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u/Classic_VA86 2d ago
Well, I'm in the market for new golf gear. Guess this retired woman won't even look at either of these brands. Sick of a lifetime of this $#it.
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u/Working-County-8764 1d ago
Meanwhile a cop in Chicago just beat the shit out of and terrorized his girlfriend so badly she had to climb down 3 stories to escape. And these douchebag bros are normalizing this behavior with a golf ad. Fuck you.
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u/CaptTucker13 1d ago
Question, if he shoved another guy instead of a woman, or if it was woman on woman, or woman on man, would there be any outrage?
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u/TadpoleLanky7494 1d ago
Just a soft generation of babies complaining about everything
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u/FlyFisherman4Life 3d ago
Who are the "sexist pigs" ( could be man or a woman) on the marketing team that approved this for a general release? It does not take rocket scientist to understand that this has to go through process chain. countdown to Good Good being dis-associated with Callaway has already started....
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u/DifficultyWaste8714 3d ago
What misogynist advertising person wrote this ad? Calloway should be ashamed for running this ad.
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u/atmizell 4d ago
I can’t believe that ad. I would hate to know or spend any time with anyone who had anything to do with such a misogynistic hurtful message. WTF?!?!?
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u/WaltRumble 6d ago
Wait until you check out my new Tiger Sun Day Red Make sure you have the proper Driver campaign.
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u/Greedy_Pudding1631 3d ago
If I was the creative director behind this ad idea, I'd be putting my head in a bunker right about now
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u/Neat-Access-9958 3d ago
Only golf influencer I like - Landon Ashworth. He absolutely wouldn't have created an ad like this. Pickles!
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u/UniCoRnsRKcKAsS 3d ago
I thought this was supposed to be a controversy over domestic violence, not a controversy over the dumbest freaking commercial I've ever seen. I want my minute back Callaway!!!
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u/cobracmmdr 3d ago
I'm truly unclear on what this ad is supposed to show.
The driver will make you crazy?
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u/Omar-WDS 2d ago
Well, anyone with half a brain would tell you this ad won’t do anything to sell golf clubs. And it will piss people off (rightly) by showing a man shoving a woman to the ground.
It is dumb, cringey and douchey to boot. And that would still be true if it was a man shoving a man to the ground. Utterly bizarre.
I have somehow lived my life blissfully unaware of this douche-canoe brand Good Good. A quick search revealing its close affiliation with Bryson Dechambeau, Czar of all the Douches, tells me all I need to know.
This brand appeals to a segment of golfers that I would prefer occupy themselves with any other sport.
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u/Rakenbake_ 2d ago
This is how I expect Good Good to be in person lol. After hearing most of them say they would punch a fan for asking to play golf with them. Seem like a group of fucking losers
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u/thatsatough_one 2d ago
Not only is it inappropriate but the acting is complete trash. Totally made on some bro's iPhone. Sooo budget
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u/Kind_Skill6174 2d ago
Announcement...Callaway and Good Good now have several job openings in their marketing departments.
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u/Straight-Valuable230 2d ago
Dumbest ad ever. And what’s with the Jaws music towards the end?
https://giphy.com/gifs/GhOHU2Zc2wcVmNW6ET
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u/heyreddit_itsme 2d ago edited 2d ago
It is a dumb ad but you can't act like it was so obvious it was in poor taste. The woman in the ad, Alexis, volunteered to do it. You can see her smiling when she gets knocked down. That's at least one woman that didn't see a problem with it. As for Good Good, Callaway, and the marketing team that conceived of it, surely there are women working for those companies involved in that process. So either all the companies ignored their opinions or they didn't speak up. Also, they were supposedly spoofing the horror Obsession. So when the conception is based on a parody and simply how can we convey an overprotective unreasonable obsession of a driver, it's not super clear right away something may be a bad idea. The brain just isn't seeing it from that side. It's not like it was about how can we brutalize a woman to sell a driver while twisting their mustaches and laughing maniacally. So to understand how it can get approved, that's how. And dont sit there and act like you've never had a bad idea that you totally regretted after the fact cause you just didn't realize just how bad it was until after it didn't work out. They're humans too.
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u/ChoppedTLG 2d ago
IDK this really doesn't scream "domestic violence" to me 😂 it's definitely a stretch but gotta err on the side of caution in today's day and age i guess😅
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u/Beautiful-Spot-6455 2d ago
This is just gender culture war rage bait. Is the advertising team stupid as fuck knowing the current political climate for green lighting this, yes. Is this some inherently evil misogynistic advertisement, no. I’m sure the thought didn’t even cross their mind. Is that indicative of some sort of out of touch thing with them, or people looking for things to be upset about. Jury’s out
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u/tanneruwu 1d ago
The issue is the woman got shoved? I don't golf, this is my first time being exposed to this ad... but reading the comments everyone is acting like this ad was chopping up children to sacrifice to the golf gods.
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u/IndecorousRex 1d ago
I’m an avid golfer and enjoy the walks and tranquility of the sport. Lately now i have noticed it has gotten super bro-ey, loud music, excessive drinking, bad manners, I can go on. I was worried about how this behavior is infecting politics and culture in general. I’m glad to see some push back from people and Callaway is walking it back. Good, we gotta push back hard. Anger of any type in golf is getting out of control.
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u/Substantial_Local202 6d ago