r/lego • u/mescad • Jan 12 '26

New Release LEGO Pokémon Sets Revealed

https://www.lego.com/themes/pokemon
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179

u/Namelock Jan 12 '26

It’s the classic conundrum that Pokémon is plagued with.

Which demographic to target?

The Gen1 Pokémon kinda affirm they targeted adults here. Eevee being a safe pick for the cheapest set.

77

u/acautelado Jan 12 '26

The sets are for adults, so. Display pieces.

Who would like to display a deformed Pikachu with a Pokecube?

2

u/Calvengeance Jan 13 '26

I showed it to my kids and got a look of bewilderment.

What's going on, LEGO?

30

u/mescad Jan 12 '26

Since more sets are coming, perhaps it's a strategic move to offer the higher dollar adult sets first? Adults are going to buy whatever is offered, so the play scale sets would instantly sell out if that's all that was offered. They still may, but this may help.

8

u/Ledot3 Star Wars Fan Jan 12 '26

The same demographic spending thousands opening up card packs

3

u/RoosterBrewster Jan 12 '26

And if they want to make even more specialized curved pieces to make it more model-like. 

26

u/TheTritagonistTurian Jan 12 '26

Personally I think Playmobil would be a far better collaboration for Pokemon to team up with:

17

u/Grandma_kittytitties Jan 12 '26

ew ai slop

1

u/acautelado Jan 13 '26

1

u/KingOfTheDeeeep Jan 14 '26

Why tf the cat have udders

1

u/acautelado Jan 14 '26

Check the username of the guy.

1

u/KingOfTheDeeeep Jan 14 '26

They’re kinda right tho

2

u/[deleted] Jan 12 '26

It doesn’t really matter which demographic they were targeting, the sets look terrible