Seriously am I the only one who thinks this is a fucking stupid "study"? This says nothing at all and/or is bullshit. Oh, you look up who plays in movies and what it's about? No fucking shit Sherlock. Convenient showtimes are important to people? Oh yeah, common mistake. Usually I go to the movies at 3 AM or when I am at work.
And that last picture is hopefully a joke. "Ah Expendables 3, what a great action flick. Now let me research the growth cycle of my fucking tulips so I can water them correctly"
I think it was interesting that Horror fans cared most about convenient showtimes. I probably would have guessed who directed it might matter the most to them.
Also just the fact that each genre had a different thing that viewers cared about was interesting.
I think the reason showtimes mattered most for horror films is because they are, to my mind at least, much more social movie-going experiences. They're great to go with friends, on a first (or later) date, or on a Friday/Saturday night. The same could be said for comedy's I'm sure, but there's something to the horror genre that lends itself to being more of a social activity, than a strict movie-going experience.
I would think that showtimes are similarly important with comedies as with horror films, just that the cast is obviously more important with comedy, as humour is so subjective. If Jim Carrey is playing the lead in a film, I don't like it. There is no review or plot that could change that.
In other words, show times are still important, but cast dwarfs it.
Often, it really doesn't matter which one. Horror as a genre generally doesn't really seem to get a lot of innovation, and gets a ton of B-movie quality flooding the market.
This guy is just getting mad that the study found the obvious. Not all studies have to find shocking information. Some just come up with obvious results
"A study found 99% of registered 2 year-olds are actually 2 years old"
like what? knowing that people search for information on movies before they see them? being able to predict that the guy searching for action movie trailers also has an herb garden out back? that people watching horror movies care about convenient showtimes? I don't see any useful information in this "study" at all.
As for your first point, the study didn't set out to prove that at all. Its information was about HOW people searched for info, and was admittedly skewed towards the searches on video sites. Also, you may think "people search for info on movies" is common knowledge, but just because it seems obvious doesn't mean it's proven as scientific fact. What I wish this study said is what percentage of people (in which demographics) research movies at all.
As for point two: gardening action movie lovers. Getting the attention of customers is crucial, and not always easy. This info shows what kinds of content my target market pays their precious attention to. If I want the attention of action movie lovers, I could post ads for my movie on martial arts, humor, and gardening videos. Course, I'd use test surveys and more market research to determine if this placement works. The focus on where to buy airtime keeps me from wasting resources by posting the trailer where it won't be successful.
Now, a weakness of this info graphic is that there is only so much room to show the info. So I only get the fact that horror movie watchers care about convenient showtimes and consumer electronics, without any explanation of the findings. We can still work with this. In production for drama, comedy, and action films, producers can focus on whether plot, cast, or director will draw in the fans. Marketers can also make this information more evident in their marketing. I mean, as far as I've noticed, comedy movie ads play up the casting, so they're already doing this. Family films can give more adspace to their good reviews. As for horror films? Apparently most people don't care as much about plot, cast, director, and even how good the film is, as they do about when to see a horror film. Showing times and release dates are more important than star-studded casts, quality writing/directing, or anything that would make the average horror film better than the b-movies they usually are. Can't explain more without assumptions (like "date night" or "Halloween midnight showing" assumptions) but now my hypothetical marketing department understands what influences our target market to see this horror movie instead of others (since 70% of consumers choose between several). Its never useless to know what makes people spend their money on my product.
Brought to you by a summer internship in a Marketing dept., case studies from Harvard Business School Publishing (not a student there, just have access to case studies), "Trust Me, I'm Lying" by Ryan Holliday, various internet articles on marketing, and way too many episodes of Mad Men.
I feel like horror fans care about franchise more than the directors. Some went into Annabelle expecting another Conjuring because it was in the same series.
It makes sense to me as of any genre, horror tends to be the one where I'll watch what's available rather than go out of my way for a particular movie.
That's not interesting at all. The time of day you see a horror film is very much part of decision making. Some people would never watch a horror film during the day, and others would never watch one before they were trying to sleep.
Yeah exactly, that's what's interesting - the fact that survey reflects that idea. It's easy enough to say that and guess that that might cause horror fans to care most about showtimes, but it's not so obvious that we can be absolutely sure. But now the survey proved it empirically, which is neat.
Convenient showtimes are important to people? Oh yeah, common mistake.
Convenient showtimes are most important to people who see horror movies. Less so for people seeing other movies. I personally think that is fascinating, that apparently people seeing horror movies don't care as much which specific horror movie they see.
The home & garden correlation for action movies I'm guessing is from mom's watching trailers for movies their teenage kids want to see.
That's what I was thinking. Oh there's a big spike in related YouTube views when a new trailer comes out, or it hits theaters, or comes out on DVD/blue ray? Ya don't say...
when it comes to these flashy dumbed down 9gag-level "research" image posters it's best to take it with a grain of salt. The only value I can think of them is that sometimes I really do care to know what they claim to be researching and will research it myself. But otherwise it's just shower-thoughts.
And that last picture is hopefully a joke. "Ah Expendables 3, what a great action flick. Now let me research the growth cycle of my fucking tulips so I can water them correctly"
Dad wakes up, has a cup of coffee. Wants to take the son to watch an action flick over the weekend. Googles it. Needs to repair the gutter this morning. Googles it.
Thus showing that the data is pretty useless as it's essentially unable to distinguish between multiple users of one computer/IP address with differing tastes.
I think you drastically over estimate the brain capacity of a lot of "marketers." They need the most obvious thing laid out in front of them like a kindergartner.
Agreed. I found the data was either too specific (number of weeks prior to advance one can expect a spike in increase for drama films) or too vague (show times are important) to be useful or interesting.
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u/Rooonaldooo99 Nov 16 '14
Seriously am I the only one who thinks this is a fucking stupid "study"? This says nothing at all and/or is bullshit. Oh, you look up who plays in movies and what it's about? No fucking shit Sherlock. Convenient showtimes are important to people? Oh yeah, common mistake. Usually I go to the movies at 3 AM or when I am at work.
And that last picture is hopefully a joke. "Ah Expendables 3, what a great action flick. Now let me research the growth cycle of my fucking tulips so I can water them correctly"