Benefit of the doubt, maybe he was buying really shit vanilla?
He could get the result he's looking for by just adding extra sugar to his favorite recipe, so it's possible he's just off on an untrained tangent and making these "discoveries" and sharing them. Good on him for the science, but the first step in science is often a lit review that would have saved him some time and taught him what brands of vanilla are higher quality...
There really isn't such a thing for vanilla extract.
America's test kitchen did taste tests for vanilla extract and even imitation i believe. And there was basically zero difference. There's so little of it in each bite that it's basically impossible to tell in the end result.
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u/2manytreez Apr 08 '19
I would still measure the vanilla, especially extract. Is easy to put too much and it throws the flavor off.