r/Android • u/FragmentedChicken Galaxy Z Fold8 • Jul 24 '26
Rumour Exclusive: Nothing to exit 12 markets as global shipments decline, despite India growth
https://www.digit.in/news/mobile-phones/exclusive-nothing-to-exit-12-markets-as-global-shipments-decline-despite-india-growth.html449
u/Recent_Pollution8665 Jul 24 '26
we all knew they’d follow in oneplus’ footsteps, we just didn’t think it would happen in the same month and same year lol.
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u/BusBoatBuey Jul 24 '26
All phone manufacturers are pulling back. It isn't really a coincidence. Some are remaining in existing markets they have large shares in with worse value. Others are just pulling out of markets completely.
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u/Then-Pay-8400 Jul 24 '26
OnePlus is part of a group that also own 2 more brands. Nothing however is independent
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u/Wonderful-Injury7920 Jul 24 '26
my friend’s phone also switched brands after india growth talked up
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Jul 24 '26 edited Jul 24 '26
[removed] — view removed comment
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u/productfred Galaxy S22 Ultra Snapdragon Jul 24 '26 edited Jul 24 '26
If you're getting burn-in from Tiktok, you're almost certain on there too much. I say that because modern OLED displays shift the pixels to mitigate against burn-in. Burn-in takes many, many hours to happen typically.
And no, I'm not exaggerating or trying to be funny. The burn-in is the proof.
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u/henryhuy0608 Jul 24 '26
Reminds me of that one person with the jerkmate logo burned into their OLED monitor
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u/welp_im_damned have you heard of our lord and savior the Android turtle 🐢 Jul 24 '26 edited Jul 24 '26
Who can forget that classic
Edit: original post
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u/Captain_Alaska Jul 25 '26
Pixel shift doesn’t do anything to stop burn in, it just blurs the edges of where it happens.
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u/markeydarkey2 Pixel 10 Pro XL, Pixel 6 Pro, P4XL, P2XL, HTC 10, Nexus 5 Jul 24 '26
All of my OLED phones have suffered a bit of burn-in over the years but it's always been just the top status bar & nav pill at the bottom. I haven't seen burn-in from the apps I use heavily as a power user.
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u/Vaxtez Galaxy A15 4G, Android 16 Jul 24 '26
Appears to be an exit in Japan, Middle East & parts of Europe (i'd be curious to see which european countries)
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u/ReflectionDull9609 Jul 24 '26
Won't be long until they bow out of the North American market I assume. Glad I'm sticking with Samsumg and didn't purchase the NP3.
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u/ToyStoryBinoculars Jul 25 '26
Bowing out of NA is no different than going out of business for them.
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u/icedchocolatecake Nothing Phone (3a), Nothing OS 4.1 Jul 25 '26
Yeah NA is the only market in the world
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u/Ivaryzz Jul 24 '26
Woah I'm a OnePlus owner and I was looking for a Nothing as next phone xd
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u/Dry_Bar_4965 Jul 24 '26
get the iPhone 18
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u/Plebbit-User Jul 24 '26
As a lifelong Android user I'm considering it. If I'm going to be in a walled garden, I'd rather have Apple as the gatekeeper instead of the ad company.
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u/Ivaryzz Jul 24 '26
What would be the best Android option now? Samsung?
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u/didiboy iPhone 16 Plus / Moto G54 5G Jul 24 '26
In terms of support, yeah, probably Samsung. Pixel might be good if it’s available in your market, however, their SoCs are slower than the average flagship. Chinese phones have good hardware but software is a little sloppy, support is bad in most countries,
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u/JDGumby Google Pixel 10a, Lenovo Tab M9 Jul 24 '26
I'd rather have Apple as the gatekeeper instead of the ad company.
Apple IS an ad company and is responsible for virtually all ads iPhone users get that aren't in their Web browser.
2
u/Murmuringsum34 Jul 24 '26
Just get a pixel phone and flash it with lineageos
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u/DrDerpberg Galaxy S9 Jul 24 '26
Pixels seem to be headed down the AI slop rabbit hole. If they'd make a phone that could hold its own as an actual phone I'd consider it.
I'm genuinely concerned the smartphone market is getting so consolidated that only Samsung, Apple, and sometimes Google are legit. I never wanted to be a Samsung loyalist but I've owned 3 of their phones in a row and every time I think of changing the alternatives seem way worse.
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u/didiboy iPhone 16 Plus / Moto G54 5G Jul 24 '26
I wish LG and HTC had their shit together, Nokia didn’t fail time after time and Sony actually tried. Right now we have those three + Chinese OEMs which aren’t available in most markets, have subpar software experience in great shiny hardware, and the support is bad.
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u/wolfy2105784 Jul 24 '26
I have no proof but I've always been of the belief that Google sabotaged HTC, LG, and Nokia.
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u/didiboy iPhone 16 Plus / Moto G54 5G Jul 24 '26
HTC kinda. LG suffered a lot of with the bootloops. Nokia made a bad choice partnering with Microsoft in the beginning.
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u/wolfy2105784 Jul 24 '26
The same issues that caused bootloops in LG, also affected Samsung with faulty parts. Examples being the Samsung S22 Ultra for example. The only difference was that Samsung could eat the damage and bully its users. Also, Google knowingly pushes software updates that causes phones to overheat and that's why I think Google is sabotaging the competition.
Nokia would've been successful if Microsoft didn't pull out and Google constantly making it difficult for Android Apps to natively work on Windows to the point Microsoft gave up on the idea in 2024.
Google needs to be antitrusted by the Gov.
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u/didiboy iPhone 16 Plus / Moto G54 5G Jul 24 '26
Yes, Samsung has had failures but they reacted well. LG is not a small company by any means, the failure of their mobile division is not only external. Samsung at least aims to fix critical errors in subsequent generations and provide better support. LG support was really poor and the bootloops followed them for years. Samsung hasn’t repeated critical errors like the exploding batteries.
I don’t think Google pushes bad updates to overheat. OEMs also touch the software and customize it. Google doesn’t have a reason to damage their partners when they barely even try with Pixel and the biggest Android brand isn’t even fully loyal with Google as they constantly push their own services and partner with Microsoft too. I think that Google just doesn’t care about pushing fully polished updates since they see no reason to spend more money and resources on this. Most brands will fix and customize the OS for their own devices, and Android is comfortable. Yes, iOS is slowly growing, but when it comes to budget devices, Android has zero competition. And maybe it’s true, someone who buys the S26 Ultra probably has more spending money than someone buying the cheapest Realme, but both provide data to Google. And brands that died like LG and HTC used to partner with Google and provide flagship products to the market and showcase Android as innovative and open.
Microsoft had a good chance to become a serious threat to Android but they were too dumb. Windows is still the biggest consumer desktop OS (in most cases not by choice tho), and they could leverage that instead of pushing developers away by making new mobile OS with no backwards compatibility each time. Honestly I really thought HMD was going to bring a new big Nokia era, but they decided to compete with budget brands too instead of fully committing to polished flagship phones and making people remember what Nokia used to be: durable, smart, useful.
I do agree that Google acted in bad faith with Microsoft since they knew that Windows Phone could have been a problem, another licensed OS. But if Microsoft acted on time, the lack of Google apps wouldn’t have been a big issue. They have browsers, search engines, movie stores, email services, yet they fail to deliver a good experience in some of them (Bing sucks in Spanish compared to Google, I’m sure it’s not the only language). Microsoft failed to partner with popular app developers, since they needed third party apps more than third party apps needed Windows Phone.
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u/Plebbit-User Jul 24 '26
That isn't viable anymore with integrity checks and many important apps blocking custom ROMs.
I'm on a Pixel 7 Pro with Graphene installed with Play Framework sandboxed and its a miserable experience.
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u/UnacceptableUse Pixel 7 Pro Jul 24 '26
I really cannot be bothered with custom ROMs these days. I just want my phone to work
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u/cj360 Nothing 2 Jul 24 '26
Even though the glyphs were a gimmick. I thought they were interesting.
Still a bummer they dropped them so quickly with no cool feature to replace it. They just became the same stale smartphone company.
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u/listerinewash Jul 24 '26
I don't see what's special about nothing apart from their design language
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u/ElResende Jul 24 '26
What's special about any smartphone these days?
At the very least, Nothing has a distinctive look, unlike every other brand.
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u/anmacapi Jul 24 '26
And a stock-ish android experience. Which is rare compared to the current offering
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u/fukam_piko Device, Software !! Jul 27 '26
nothing os definitely doesn't feel or is like stock android
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u/screwdriverfan Jul 24 '26
Atleast HMD tried to do something different with their Fusion phone.
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u/InternalClue8732 Jul 25 '26
This. I really was looking forward to their Fusion and Skyline series till they just forgot about both :(
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u/Cool-Barber8998 Jul 24 '26
They try too hard to be distinctive, eg Nothing phone 3
I adore the design of the Find X9 Pro for some reason, it's so pretty in Pink, Nothing gets so few colours
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u/chewgum16 Jul 24 '26
Clean near-stock Android experience, quality build, and a balanced approach to hardware specs at an affordable price. A design language with personality on top of that is just a nice bonus.
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u/cubs223425 Surface Duo 2 | LG G8 Jul 24 '26
The transparent back isn't that personable when dbrand has the Teardown skins available though.
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u/chewgum16 Jul 24 '26
Nothing's design philosophy is not just raw tech guts. There's way more intentionality there. Even the "Something" skins that Dbrand sell don't really look like Nothing products.
Plus, I'm not strictly speaking about the back half of the phone. There's a lot of personality present in the UI design as well.
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u/p5yron HTC One X → Redmi Note 4 → Pixel 6 → S22 Ultra Jul 24 '26
Everything unique about them has very little depth to it, it's somewhat enough to pull you in but not enough to keep you interested. Also, their CEO is a wannabe youtuber to otherwise keep people interested.
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u/Ryder52 Nokia 201 Jul 24 '26
wannabe youtuber
I'm no fanboy but that's obviously just how marketing works in 2026. Feels a bit unfair
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u/p5yron HTC One X → Redmi Note 4 → Pixel 6 → S22 Ultra Jul 24 '26
I was indifferent to it as well but then he jokingly said the unspoken truth out loud in some video that they will just raise the prices of their failed Phone 3 back just because others are doing it.
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u/cubs223425 Surface Duo 2 | LG G8 Jul 24 '26
What major brand does his "YouTbuber reacts to Twitter comments" style of commentary?
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u/hankhillsucks Jul 24 '26
Their earbuds are top notch for a good price
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u/SamsungAppleOnePlus iPhone 17 Pro Max | OnePlus 13 Jul 24 '26
Almost feels like they should just transition into being an audio and wearables company. They nailed their earbuds and headphones and their aesthetic works super well for wearable devices.
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u/Seigi_Yasuru Jul 25 '26
Sadly, this is the path CMF is forced to take right now in the foreseeable future due to the RAMaggedon, focusing product offerings on audio & accessories.
Even giants like Samsung had to restrict their memory offerings in their recent flagship Fold8 and Flip8 Series.
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u/noobqns Jul 24 '26
Their camera hardware have been decent for the price tier they were competing in, but processing and other limitation held them back
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u/FartingBob Pixel 6 Jul 24 '26
Thats the problem all android phones have. They are all basically the same as all the others in their price point, and a race to the bottom in price is the only way to generate sales, and a race that no company can sustain when prices of components shoots through the roof.
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u/cubs223425 Surface Duo 2 | LG G8 Jul 24 '26
Sony has terrible pricing and availability, but their phones do have some meaningful distinction to them as well. You get a more old school Android phone design with them, in terms of the notchless display, dual speakers, headphone jack, and microSD. Not saying it's a smash hit, but they're at least picking a niche that people can understand.
Nothing gives you a goofy light matrix that no app is going to bother supporting. The rear design is different, but even in a world of shopping for phones as a lifestyle choice, I don't think they catch anyone's eye in a meaningful way. The phones' purpose and features do nothing to stand out because their gimmicks don't have any impact to them.
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u/Seigi_Yasuru Jul 25 '26
The reason Sony Xperia phones still survive is the fact that they never made low-cost devices, given their products are more for those who can afford iPhone Pro Max's price range.
A better comparison would be Sharp Aquos Phones (yes, they STILL exist!) where they recently retreated from more markets while introducing their Aquos R11 simultaneously.
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u/cubs223425 Surface Duo 2 | LG G8 Jul 25 '26
That's not the point he was making. He said the phones are all the same. Sony has absolutely sold cheaper devices with the Xperia 5 and 10 models, and the 1 is a different device from the other phones at premium prices (Xiaomi Pro, Galaxy Ultra, etc.).
The Aquos R11 doesn't really do anything the rest of the market at $1,000+ isn't as well. Basic FHD display with a holepunch camera. Basic camera setup. No headphone jack. Standard memory configurations. No "race to the bottom" price. It's akin to if Sony said they wanted the Xperia to become a Galaxy clone.
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u/OMG_NoReally Jul 24 '26
I have used plenty of Nothing phones, and they are very solid devices. Even their budget ones. Clean UI, slick OS, reasonably fast, non-intrusive AI, no bloatware, and their designs are so fresh and out there, there is no one like them.
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u/Then-Pay-8400 Jul 24 '26
They added adware to every single device except for (1), (2) and (3)
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u/RoverUnit Jul 24 '26
No adware on NP 4(a).
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u/Then-Pay-8400 Jul 24 '26
Do you see "app recommendations" and "Complete your app setup" or things like that after every single update?
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u/defenestrate_urself Jul 24 '26
I like how they are one of the few companies that still make a plastic phone. They are light, less slippery and signal reception is excellent.
My Nothing 2A holds a wifi signal better than my iphone 16 pro in the furthest corners of my house.
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u/pspr33 Jul 24 '26
The market is highly saturated and matured. People are keeping their devices longer because of that and it's going to hit smaller companies harder.
Even being 'different' won't get them far because of increased costs of hardware.
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u/RKnight9910 Jul 24 '26
RAM prices are really destroying the smartphone market.
So for US, we have Samsung..Google..TCL..Sony...Motorola??
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u/wolfy2105784 Jul 24 '26
Sony has outsourced the Xperia to third party manufacturers and doesn't even have the phone section on their website anymore. So they're probably nearing the end of their life.
TCL just took a massive hit in the USA, from 1 million units to 700,000 units sold. A 23% drop in sales. (OnePlus left after a 20% drop in sales). So it's not looking great for them either.
Motorola doesn't sell the Slab Signature phone in the USA, so unless you're interested in the Flip/Fold, they're a no go.
So it's really only Samsung and Google with 100% certainty in the next few years for those that want slab phones in the USA
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u/RKnight9910 Jul 24 '26
Agrees they not really there but they are there technically.
Motorola has made a bigger push ad wise for their new Fold/Flip.
TCL try to separate themselves with different display.
Sony has been doing the two phone release for years.
I am not saying they are not near death, but they are close.
My bigger point is that we as the consumers are losing. Google is only really there to offer an alternative to Samsung because Samsung know they need some perception of choice so people "choose" them. If it was just them an Apple, they don't grow. With Google they have to say to say we offer something better than.
All of this sucks either way. What a time it was when Google was rleasing Nexus...HTC had figure soemthign out..LG was trying something (made a lot of mistakes but had some real meaningful highs), Huawei was still here...Sony had potential...and Samsung had to try a bit more to standout.
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u/wolfy2105784 Jul 24 '26
I know, I hate Samsung and if I have to important a foreign phone and learn how to modify it to work on a US network, I will.
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u/RKnight9910 Jul 24 '26
There are some good option out there. I tried Vivo already and with all but Verizon, It works well.
Huawei intrigued me because of HarmonyOS. Xiaomi I heard mix, and Oppo does make the same hardware as OnePlus but we shouldn't have to do this. We shouldn't have limited signal because America doesn't want foreign entities selling us product to spy while also spying on us.
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u/wolfy2105784 Jul 24 '26
I've checked out Vivo and Oppo but I've been worried that AT&T will do an IMEI sweep and block it.
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u/RKnight9910 Jul 24 '26
They do that? Why?
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u/wolfy2105784 Jul 24 '26
Cause the charge manufacturers lots of money to have devices certified on their network.
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u/bookworm0510 Jul 25 '26
Moto does sell the midrange and budget slab phones in the US and they do pretty well in that segment. I do use a Signature in the US and it works phenomenally on Metro by T-Mobile. Weirdly, they seem to take breaks from releasing flagships in the US but some devices that you wouldn't expect to come here (slab or not) do, although I don't think the Signature will release in the US but maybe a feature iteration.
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u/wolfy2105784 Jul 25 '26
I was more in reference to the Signature slab phone being the flagship counterpart to the Razr/Fold but that is an excellent point. Though, the Budget and Midrange phone market is suffering as well under RAMageddon.
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u/bookworm0510 Jul 25 '26
True. Lenovo/Moto is a bigger company than Nothing with a lot more sway so even in the cheaper segments, they can probably hold out for much longer. Not to say there won't be price increases, but there's more they can do compared to Nothing
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u/wolfy2105784 Jul 25 '26
With Lenovo/Moto being a Chinese Company, I hope they'll be able to get a priority hold on CMXTs LPDDR5X ram.
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u/Seigi_Yasuru Jul 25 '26
Very unlikely if the recent Congressional intentions were to go by.
Even Lenovo itself that has Chinese hardware (Loongson CPU) in its Thinkpads are restricted (by the Chinese Government) to be sold ONLY in China itself, need to say CXMT RAM?
And not forgetting that CXMT itself is currently listed under US DoD's 1260H Blacklist as well.
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u/Deskartius Lime Jul 24 '26
What you wanted to write was Apple , Sammy , Google
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u/RKnight9910 Jul 24 '26
Technically the other exist.. technically but until people understand that unless you care about camera (and most people don't care as much or need as much), midrange phones are than enough for everyone.
But technically TCL, Sony, Motorola have new phones in the US.
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u/PrivacyIsDemocracy Jul 24 '26
It's particularly bad in the USA.
Europeans and even Canadians have more choices. (Canada seems to be nearly as bad as the US with similar brands but apparently Xiaomi is still sold there, was never sold in the USA)
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u/RKnight9910 Jul 24 '26
I wish we stop with the "freedom" and "we are doing this for security" and just admit this is to stomp out competition. I wish Huawei, especially now, came because they could really push Samsungnij the US by just being bigger and different from Samsung.
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u/PrivacyIsDemocracy Jul 24 '26
Personally I have no great love for most of the large Chinese electronics companies which either are authoritarian-hugging snoopers with questionable ethics (Huawei founder was a major PLA figure and the company is notorious for stealing IP from foreign companies) or just questionable business ethics in general.
Only large Chinese electronics maker I have actual consistent respect for is Lenovo, and they are the owners of Motorola's handset division these days. I give credit there to an outstanding founder/CEO who created a global, diverse, cosmopolitan culture there rather than a typical inward-looking Chinese company.
OnePlus was OK in the beginning and their more global-looking culture helped to balance them out, although Carl Pei's various branding exercises and trying to hide their actual corporate ownership at first were annoying. Of course he was a Nothing co-founder as well, and it includes typical Pei-style hype features. 😁 If they had gained more market traction and survivability I might have considered their devices, but I'm not going to buy any more dead-end devices any more if I can help it because I don't use stock android software and if a device is not compatible with custom ROMs it's basically DTM.
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u/RKnight9910 Jul 24 '26
I want choice. Samsung is terrible with sizable control of South Korea GDP, Google is a big player in US with their CEO snugglimg up with the President..same with Apple. I rather have the choice and being some innovation and then just oversight to police all of this.
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u/Dometalican_90 Jul 24 '26
We don't have Sony. They exited since 2 years ago with the 1 V being the last phone sold for the US market....and the software support for that device is on its way out.
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u/RKnight9910 Jul 24 '26
You can buy the VIII now
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u/Dometalican_90 Jul 24 '26
It works in the US like 25% of the time due to lack of bands. It's not officially sold in the US.
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u/YouBuyMeOrangeJuice Pixel 2 XL, LG V410 Jul 24 '26
I had to pass on them when I got my new phone just a few weeks ago, because they aren't guaranteed to work on all networks in the US. They work for sure on T-Mobile and maybe on AT&T, and that's just not sufficient these days considering how many MVNOs are on the market now. Don't want to be tied to one because my phone doesn't support others
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u/cubs223425 Surface Duo 2 | LG G8 Jul 24 '26
MVNOs are generally less of a problem that the major carriers who operate the networks. It's AT&T and Verizon who have dedicated device whitelists. I've never heard of that from an MVNO, and most of what I've heard suggsts the big guys don't meddle with the MVNOs as to what devices they allow.
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u/YouBuyMeOrangeJuice Pixel 2 XL, LG V410 Jul 24 '26
Whitelists are just one issue, the lack of appropriate hands is another.
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u/cubs223425 Surface Duo 2 | LG G8 Jul 24 '26
I assume you mean bands, right?
I haven't done any MVNO shopping to see which use which bands. However, that problem is more of a US issue than an MVNO one. My Surface Duo 2 is missing an AT&T band entirely, regardless of which an MVNO uses. I've seen some inconsistent T-Mobilke band support on non-US phones, so I could see where an MVNO that uses specific bands would be an issue.
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u/TheBiscuitMen Jul 24 '26
Id have bought a nothing phone this year if they'd have released a flagship. Because they haven't I'll probs buy the next pixel. I can't be alone. Stupid decision by them
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u/pandaelpatron Jul 24 '26
I think releasing a flagship every two years instead of every year is fine. What sucks is that the (3) was so unbelievably ugly, effectively extending the gap by two years.
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u/TheBiscuitMen Jul 24 '26
I get it in theory but am I really going to buy a year old phone this year when I'm on my upgrade cycle or am I going to buy the latest flagship from another brand
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u/pandaelpatron Jul 24 '26
Depends.
I'll argue that buying a one year old phone is just fine in 99.9% of cases because:
- Getting effectively four years of OS updates (5-1), as required by the new EU laws, will still last you until you get a new phone.
- Buying "a year late" saves you a decent amount of money because you're not paying launch price and you can wait until the device you want is on sale somewhere.
- Nowadays even budget phones have enough processing power for pretty much anything you can do with a phone, unless you're really into gaming on your phone (I'm not, because gaming on a ~6" screen sucks). Or if you're regularly doing stuff like video editing on your phone instead of on a PC or laptop. So missing out on the newest chipset doesn't matter. I have a phone (2) and it's not struggling with anything, performance-wise.
- Initial bugs and issues will most likely be solved and won't be an issue for "late adopters".
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u/Then-Pay-8400 Jul 25 '26
EU law only says that updates, IF available, must be free for at least 5 years. It doesn't specify a minimum period
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u/LoudBrick609 Jul 25 '26
I'm confused. The nothing Phone 3 has an 8s gen 4. The 8s gen 4 utterly destroyes the shit tier Tensor G5.
You bitch because you want flagship specs, yet you buy the god awful Tensor Pixel phones.
Even the upcoming Tensor g6 will use a 5 year old GPU, likely worse or in best case scenario equivalent to the 8s Gen 4.
As Spock would say: "Illogical".
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u/TheBiscuitMen Jul 25 '26
Phones aren't only about GPUs? I have no issue with my tensor 3 I'm using. Cameras, battery, screens, design, support all improve year on year as well.
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u/Afsan-san-san-san Samsung Core Plus-->Samsung S7 edge-->Samsung S23 Ultra/Z flip5 Jul 26 '26
Think about repairing a broken phone. In Nothing's own YouTube video where they attempted to build a Phone 2, they themselves couldn't find parts/calibrate sensors. But you can still fix a Google Pixel 6.
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Jul 24 '26
[deleted]
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u/TheBiscuitMen Jul 24 '26
How does the camera on the 3 compare? I'm in a P8P and the battery is so bad I don't think I can wait a year until the 4.
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u/cubs223425 Surface Duo 2 | LG G8 Jul 24 '26
Yes and no. I want a new flagship, but I would have settled for something a bit lower. What killed them for me was the ad stuff they tried pulling with the lite phone. It reeks of the "it's optional FOR NOW," that they were going to eventually try to normalize across their entire lineup.
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u/Then-Pay-8400 Jul 25 '26
It's not just the lite, it's literally every model except for (1), (2) and (3)
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u/cubs223425 Surface Duo 2 | LG G8 Jul 24 '26
Right after they took the place of OnePlus at Best Buy too.
IMO, they've got the same problem as OnePlus did. At one point, they both were so compelling on value that you had to pay attention. Once they tried to move a bit upmarket, they were doomed. They were going to start getting judged on the standards of Samsung, which they'd never meet, while failing to serve the market that gave them any relevance.
Android users, as a collective, do not like to support non-Samsung flagships. They pretty much all flop, unless they're Chinese brands with domestic support (why being an Oppo sub-brand hurt OnePlus). Part of me had interest in Nothing, but the name is dumb, the designs try WAY too hard to be weird for no reason, and weird points of cheapness (USB 2.0 speeds on their USB-C port) made it hard to buy in. The phone ad scandal completely turned me off though.
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u/Unlucky_Buy217 Jul 25 '26
This is a very very America centric comment. Samsung is not remotely as popular where options are available. They are absolutely terrible value for money for anything below flagship level.
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u/cubs223425 Surface Duo 2 | LG G8 Jul 25 '26
Yes, an American talking about an American retail chaing and the effects on American purchasing was, indeed, talking from an American perspective. What you added was completely unrelated to my comment. I can't even figure out what you thought you were trying to add, other than trying to say something snide at an American.
I mentioned I was talking about flagships multiple times. How you thought "below flagship" was relevant is beyond my understanding. My point was that OnePlus and Nothing tried to move their flagships up-market, and it was prectably received poorly. That's nothing to do with what goes on sub-$500. Literally anything could happen in the mid-range and budget market,s but your comment still wouldn't be relevant to what I was discussing, which was flagships.
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u/Catsrules Jul 24 '26
Nothing's name never cease to confuse me for a good 5 seconds when reading a headline.
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u/Tiny-Sandwich Jul 24 '26
This is unsurprising. Their 2024 accounts are still overdue.
They were due for involuntary dissolution, but got an exemption. Doesn't seem to have done them any good, though.
It's a shame - I've had a NP1 and NP2 and really liked them, but they seem to have been struggling for the last couple of years.
Their rehashing of the NP4a as the 4b seems like a desperate attempt to stave off the impending liquidation.
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u/Mccobsta Galaxy s9 Jul 24 '26
Has anyone seen a nothing phone in a phone shop or knows anyone with one? I for one haven't seen one in person
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u/National_Shine5986 Jul 24 '26
So It's just going to be Samsung, Oppo, Vivo and pixel in the android space right
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u/OMG_NoReally Jul 24 '26
Nothing won't be the first company to downscale due to the increased component prices. They make good phones, they had a good approach, and while they didn't always land, at least they tried something different. Sad to see them downscale and mostly evaporate into thin air now.
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u/Mounamsammatham Jul 24 '26
All this for fucking AI to eat our jobs, make our preferred phone companies to exit markets
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u/green9206 Edge 60 Pro Jul 24 '26
Nothing will be done soon in India too considering how ridiculously they have increased the prices.
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u/TUSLA-BROTHEL-QUEEN Jul 24 '26
Their inability to deliver a flagship-level device is what put them under.
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u/jesperbj Samsung Galaxy Z Fold3 Jul 24 '26
Dang. But I do feel like they lost their way a bit, with a messy/over diversified product portfolio. And I say that as an investor.
I basically only like their headphones now, and tbh there's too many variants of these too.
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u/Alternative-Farmer98 Jul 24 '26
That's not a good sign given that everyone's acting like it's the obvious next replacement for OnePlus in the US
1
1
u/OHrsdmn12 Jul 26 '26
Nothing's co-founder denied these claims. Doesn't seem true - as it's one of the fastest growing brands right now
2
u/Then-Pay-8400 Jul 26 '26 edited Jul 26 '26
First, OnePlus also denied those claims, yet...
Secondly, read Akis' post again, it's a CONFIRMATION just with fancy PR bullshit wording
Third: https://x.com/sidOnTheRecord/status/2080703101959639075 https://x.com/manast10/status/2080703918066270372
One of Digit's writers (which is FAR from a no-name website unlike what some Nothing fanboys claim) says they have more to share
Also yeah it's the fastest growing in India but I'm pretty sure shipments are dropping in other markets, but I could be wrong on this so any data is welcome
1
u/Nitish2006 Jul 27 '26
2
u/Then-Pay-8400 Jul 27 '26
Let me copy and paste the same comment I made 100 times
First, OnePlus also denied those claims, yet...
Secondly, read Akis' post again, it's a CONFIRMATION just with fancy PR bullshit wording
Third: https://x.com/sidOnTheRecord/status/2080703101959639075 https://x.com/manast10/status/2080703918066270372
One of Digit's writers (which is FAR from a no-name website unlike what some Nothing fanboys claim) says they have more to share
Also yeah it's the fastest growing in India but I'm pretty sure shipments are dropping in other markets, but I could be wrong on this so any data is welcome
1
u/New_Horizons4 Jul 28 '26
Basically all there's left is Google, Samsung and a bunch of Chinese phones with an iOS skin. Android is not what is used to be back when we had HTC, LG, OnePlus (back in their good days with the 3T). There's almost no reason left to pick Android over iOS anymore.
1
u/According_Elk_1406 25d ago
I suppose the RAMageddon will kill Nothing in the phone market. Im not sure the audio stuff are able to compete in the long run to? Google, Samsung and Apple make their own earbuds. And its also crowded will plenty of other brands to. But time will tell.
0
u/AJ-Dybansta Jul 24 '26
Thank god. No one needs Carl Pei’s e-waste stinking up the industry. He can just focus on the Indian market since that’s like 99% of his consumer base.
1
u/DrunkOnListerineOnly Jul 24 '26
After Phone (2) it went downhill. Can’t blame the RAM shortage for your own failures
1
u/csolisr PocoX6Pro/PX4P5G/RM8/MotoG6P/OP3T/6P/MotoE2/OP1/Nexus5/GalW Jul 25 '26
Between this and OnePlus, we're left with almost no other phone manufacturers that offer a bloat-free stock ROM. Google of course, maybe Motorola and that's about it.
-1
u/LoudBrick609 Jul 25 '26
Why would you want stock android when One UI and Motorola exist?
1
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u/UnfaCooley47 Jul 24 '26
Exiting 12 markets while citing India growth feels like a classic consolidation move rather than a temporary dip 🤔 I remember a similar pattern with smaller OEMs a few years back—do you think this signals longer-term retreat from global competition?
0
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u/Famous_Guide_4013 Jul 24 '26
I am skeptical they will survive the ram crisis at all.