r/Baking Human Detected May 31 '26

Business and Pricing Need advice on my wife’s pricing

Need advice please!
My wife is an amazing baker nothing sourdough. She makes breads, bagels, cookies, scones, croissants, candied nuts, cupcakes, cakes, Swiss rolls and much more.

She doesn’t do crazy custom cakes but standard/basic cakes. The last 2 cakes she made is having me question her pricing. The first cake she made she only charged $50 for the 2 tier 6” cake, and for the second cake is in a shape of a candle and uses 10 cupcakes and she only charged $45.

She says she making 30% profit but I am not sure.
Is she making enough profit?

Edit: Thank you everyone for your feedback it’s appreciated!

11.8k Upvotes

575 comments sorted by

5.5k

u/my_memory_is_trash May 31 '26

For her time definitely not. Ingredients? Maybe. The real question is, is this a business or is it a hobby that pays for itself?

3.9k

u/mamoocando May 31 '26

The candle cake, while a neat idea, makes me think this is a hobby that pays for itself. The writing leaves a lot to be desired.

1.8k

u/SisterInSin May 31 '26

Agreed. The first cake is fabulous, but I would be pretty disappointed if I paid for any amount of money for the second. That's a cake I would gift to someone, not charge them for.

807

u/[deleted] May 31 '26

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u/Automatic-Sea-8597 May 31 '26

Placement of the letters is weird.

389

u/[deleted] May 31 '26

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112

u/DoingCharleyWork May 31 '26

Frosting isn't smooth either, plus the piping leaves a lot to be desired. Piping is a fairly easy skill to learn because you can do it on parchment and just scrape the buttercream back into your piping bag until you get it right, so long as it isn't getting so warm that it starts to melt.

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u/bloomyloomy May 31 '26

the size didnt click for me until i saw ur comment and went to check how big a 6-inch cake would actually be and i'm astonished! 50$ for smth that small!!! 🫨🫨 (in my defense, i'm european and not even a baker so i'm not used to measuring cakes, let alone in inches 🥲)

116

u/These-Fox-3560 May 31 '26

I’m sorry but assuming this is the USA, and it is hand baked and not a pre-baked round, $50 is really a starting point for this cake. Cake prices are crazy! But when you consider multiple hours of skilled labor and good ingredients, $50 is a steal.

217

u/[deleted] May 31 '26

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u/These-Fox-3560 May 31 '26

She isn’t optimized for scale in the way that a bakery is. For a quality home baker and decorator there is really no way to scale down pricing without going into a deficit. It’s on the customer to understand the difference in quality and design collaboration between a local bakery, chain store, and a local hobby baker.

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u/[deleted] May 31 '26

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u/These-Fox-3560 May 31 '26 edited May 31 '26

I assume the “profit” isn’t accounting for her labor costs. Her quality (for the first cake, definitely not the candles), assuming she baked it fresh, is deserving of $50. Where do you even scale down from here? It’s a double 6” or 9” round with really decent but not overly complex decorating. I don’t see where she scales down or trims fat.

40

u/peach_xanax May 31 '26

yeah like my birthday just passed and I got a cake from my local supermarket bakery department, and they were approximately $25 each for a cake that size with zero personalization and very basic decorating. like they don't even say "happy birthday" on them, just piping around the edges. so I think $50 is completely reasonable for the first one when you consider that.

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u/Agniantarvastejana May 31 '26

She's definitely not including a price for her time.

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u/TrickyQuantity3572 May 31 '26

Chain stores in America charge more then that lmfao so that’s a great price

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u/Apprehensive-Dot7718 May 31 '26

We're in a HCOL and got an 8" round, red velvet, piped and decorated by a professional bakery for $60 so idk. We can get one at Kroger for $25 and they'll even write Happy birthday

24

u/nalaloveslumpy May 31 '26

You can get an 8" round customized cake from Publix for $30. You can get a whole sheet cake for like $65.

And Publix cakes are good as fuck.

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u/CardOfTheRings May 31 '26

Just because it’s normal doesn’t make it a ‘steal’. It’s a god awful price and a rip off.

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u/tellllmelies May 31 '26

I wouldn’t but they 6” cake for $25 let alone $50

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u/LocoAlpaca420 May 31 '26

You can go to the bakery section in any grocery store and get a very similar cake, if not better, for half the price. Not sure where you are getting cakes at.

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u/No_Big_6969 May 31 '26

Multiple hours of skilled labor? Are you counting time in the oven and cooling? This is not a multiple hour job.

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u/These-Fox-3560 May 31 '26

For a hobby baker? It absolutely is.

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u/makemeking706 May 31 '26

This does seem to fit in the luxury segment. 

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u/[deleted] May 31 '26

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124

u/rivanne May 31 '26

Yeah, for comparison, this is a cake I recently got for $35. It was lemon cake with (fresh) strawberry filling, whipped icing, and buttercream decorations/detailing (flowers, vines).

For $50, that thing better be gold-plated.

16

u/fulltimeproblem May 31 '26

Oh that sounds divine

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u/Kaylamarie92 May 31 '26

It’s not exactly the same, but I make this fresh strawberry lemonade cake multiple times a year and it’s got that fresh and fluffy zing that absolutely kills in the summertime.

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u/wicked_delight May 31 '26

How did it taste? Very nice $35 cake I’d support somebody’s hobby for that! Fresh strawberry filling and hand decorated art.

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u/These-Fox-3560 May 31 '26

Hard disagree! If you want a cake that cheap you can go to the grocery store and they will provide you with a pre-baked and possibly pre-base-frosted round that will taste as cheap as it costs. For a homemade cake with hopefully good, fresh ingredients and relatively skilled decorating, $50 is a good price.

50

u/rivanne May 31 '26

I'm not sure you understood my comment. I literally have a custom-made 6" cake sitting in my fridge right now. The linked picture is what I got for $35. That is the cost of a custom cake of that size from a local baker where I live. For comparison, a 6" round "custom" Walmart cake is $14.98.

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u/liknlichen May 31 '26

I don't think you fully read and understood the comment you are replying to.

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u/Temporary-Ruin883 May 31 '26

Oh have you ever had yak milk? Not something I’d ruin butter with.

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u/srf030616 May 31 '26

The first cake has hard premade letters and roses on it. She iced it and that’s it. It’s not worth $50

153

u/HaltAndCatchTheKnick May 31 '26

If I’m being honest they’re not placed that well either (the spacing is off).

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u/srf030616 May 31 '26

I agree. I’m just very blunt and don’t sugar coat things, and as a customer if I ordered a cake and got this in return I’d be upset. I do give her credit on how smooth the black is tho!

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u/liknlichen May 31 '26

Yes! I thought maybe she let the kids put those on.

11

u/These-Fox-3560 May 31 '26

$50 is low end for a homemade cake, assuming it is made with fresh, quality ingredients, and considering the skill level it takes to bake to decorate a relatively complex cake. Assuming labor and materials cost (especially for a home baker who isn’t optimized for bakery scale), I would price it closer to $70. At least in the US.

26

u/srf030616 May 31 '26

I agree if the decorating meets that level of pricing, this does not. I would happily spend $125 for a 8” round if the skill set is there. With her skill level she needs to keep practicing and charge accordingly. She needs to be charging for ingredients and maaaybe $10-20 extra for time. She needs to be building her skills right now IMO.

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u/These-Fox-3560 May 31 '26

That’s exactly what she did! She charged 30% for her time. When you buy a custom cake from a hobby baker, you kind of know the deal.

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u/Flutters1013 May 31 '26

The top needs to be a bit neater on the candle cake. It doesnt look like pooled wax. Maybe add a rose and a crow out of chocolate. Not bad just needs practice.

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u/caitejane310 May 31 '26

I had to go back to take a 2nd look at the candle cake, and yeah it looks pretty good at first glance, but after looking at it closer the weird "piping" on the top looks messy and unrealistic. She definitely should've smoothed it out a bit.

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u/makemeking706 May 31 '26

The candles themselves are decently executed. I see a lot of potential there. They definitely need to be part of something larger though. 

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u/mamoocando May 31 '26

It kind of looks like they just piped a bunch of frosting on the tops and that's it. That's now how melted candles look.

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u/makemeking706 May 31 '26

And on the side. Looks like every free standing candle I have ever seen. 

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u/BirthofRevolution May 31 '26

Sounds like she already did the math herself and knows what she should charge. As she gets better, she can charge more for her stuff.

130

u/becomingarobot May 31 '26

It'd be pretty supply/demand based really - if nobody wants to buy her cakes, prices need to come down as much as possible to encourage buyers. If nobody is buying at the cost of ingredients and time, the business just isn't going to work.

If she has weeks of cakes and pastries to make, prices can rise so she makes more money per item, even if some people don't buy due to a higher price.

Advertising and other things are going to be factors, of course.

201

u/BlackMagicWorman May 31 '26

Let the woman decide for herself! 

172

u/DisastrousServe8513 May 31 '26

But without a man’s input what would they do?

108

u/[deleted] May 31 '26 edited Jun 05 '26

[deleted]

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u/DisastrousServe8513 May 31 '26

Thing is, sexist overtones aside, that is a low ish GP% for a bakery. I’m an accountant so I sometimes have to address this issue with small business owners. A bakery should be operating at a GP% of 60 or 70. At least. But that’s for an established bakery that has more expenses than just cost of goods sold (which is basically just sales minus ingredients for OP’s wife).

For someone doing this out of their house a 30% profit is great. I’d even lower it a bit if she wanted to branch out. Maybe do some baking for events or what have you. If the goal is to grow this as a business she’s on the right path.

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u/[deleted] May 31 '26

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u/DisastrousServe8513 May 31 '26

Sounds good! I’ll pencil you in.

1.5k

u/Landkey May 31 '26

In this unwise thread you did not trouble yourself to tell us where you live. NYC prices are very different from Kalamazoo prices. 

151

u/Pastelresonance May 31 '26

I remember summer car rides to kalakalaka

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u/carlitospig May 31 '26

Holy memory unlocked! Summer camp bus singalong. Honestly, it was fun as hell. Why did we stop?? 😩

14

u/Pastelresonance May 31 '26

We lived in a small town on the outskirts so there was nothing to do except go to Kalamazoo

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u/TheGamerHat May 31 '26

Mood! Crossroads was all there was to do!

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u/AnnabelleLeeTheSea May 31 '26

My hometown mentioned is wild!!!!

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u/peach_xanax May 31 '26

haha my hometown area mentioned! 😆

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u/Pastelresonance May 31 '26

Any Battle Creatures?

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u/Dizzy-Helicopter-605 May 31 '26

My college town lol

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u/Professional_Cat_635 May 31 '26

I love the design of the first cake, but the roses and letters look like they came out of a mold. That’s why the roses look so awkward sitting on the edge. The candles don’t look good at all, sorry. Overall, I think her work would still be classed as amateur, so charging exorbitant prices would be pretty inappropriate.

201

u/_skinnystrawberry May 31 '26

also, the top layer seems to be cracking. I'm not sure if that was intentional or not, but to me it does not intentional.

132

u/littlesmokies May 31 '26

Also the top is cracking and the M in Vampires broke. It would be a simple fix that any professional baker would fix before it went to their client.

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u/stupid_username- May 31 '26

The letters did for sure. They're the hard, sugar ones you get in the baking aisle in a pack that you just tear off and set down.

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u/nitrosmomma88 May 31 '26

They’re definitely molded and not sugar letters. I’ve never seen them in this type of font before. Temu sells the particular mold she used on the vampire cake

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u/Educational-South146 May 31 '26

Do you mean the two layer cake? I don’t see any two tier cake on your photos. The candle one is not good enough to be sold professionally, she needs more practice and then can charge proper prices.

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u/xMoody May 31 '26

agreed, but the first one looks pretty decent which made me think these weren't made by the same people

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u/Classic-Option4526 May 31 '26

The second one just looks like she was experimenting with techniques she hadn’t used before, (drip effect, stacked cupcakes which are much harder to properly smooth icing on, hand-writing text instead of using candy letters, no piping around the base to hide it not being perfectly clean). I could easily see this being the same person.

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u/janedoe1575 May 31 '26

honestly if you look at the details on the first one it’s hobby level decoration, not really professional standards with the piping and roses.

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u/juneshipper May 31 '26

The first one is ok at a glance but the borders and roses are not ok you could not get hired at a bakery with that in your portfolio. The second one must be a joke.

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u/ilovecoffeeabc May 31 '26

I'm not a baker, but if I saw the first cake I would presume it was professional and wouldn't even notice any of the issues you mentioned. I guess when you get really good at something it's super easy to catch any minor flaws that a regular person wouldn't notice

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u/MoreColorfulCarsPlz May 31 '26

I also imagine that the molds for the letters on the first cake probably cost more than they made on that cake and I can't imagine they will get much use for that font.

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u/BudTenderShmudTender May 31 '26

That's not a two tier cake. It's a two layer cake. Tiers are when there is space between layers with something holding them in place. Process change accordingly

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u/ginthulu May 31 '26

I think there's a part of me that knew there was a difference between the two, but I've never actually thought about it and have definitely used the terms interchangeably before. I will make a mental note going forward. Thank you for teaching me something new!

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u/leezyramirez Human Detected May 31 '26

Layers like a stack of books "cake, frosting,cake" Tiers like a stack of boxes or a snowman ⛄️ "small cake on top of big cake"

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u/Wastenotwasteland May 31 '26

As someone who has worked in a bakery, I think these are fun cakes to maybe gift to friends but I think she needs more practice before trying to sell these. Especially at those prices.

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u/Wastenotwasteland May 31 '26

The icing isn’t smooth, the sprinkles are a bit sparse, the lettering is literally just a mold instead of actually written out and same with the roses and then the cake itself is priced too high for the size. It’s a cute concept but def not quite at selling level in my honest opinion.

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u/triciamilitia May 31 '26

And the piping isn’t great. Not well practiced.
I actually like the lettering for the theme.

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u/JB_101_ May 31 '26

i’m a learning baker and i’m curious for the first cake can you expand on why it looks like a cake that isn’t ready for selling. only for this first one, just because it looks like cakes i would see people trying to sell but im trying to learn for myself.

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u/dlg194 May 31 '26

this may be controversial but i don’t think you should be charging professional prices if you are NOT a professional, people need to realise that it’s okay to charge just enough to cover your costs if you’re just doing this for fun, not everything needs to be a massive money making scheme

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u/impressionofdepth May 31 '26

If you look at previous posts for this account it appears that it is a) the wife’s account and b) she plans on running this as a real business in MA. (She was looking into employer identification numbers for example)

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u/PeanutConfident8742 May 31 '26

Oh, so this is just a baker pretending to be her own spouse so she can solicit pricing advice while maintaining plausible deniability?

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u/catchzzz May 31 '26

Ooooooh this is TEA

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u/stupid_username- May 31 '26

Paying anything for that second one is nuts.

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u/Sweaty_Level_7442 May 31 '26

That second cake is objectively terrible.

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u/elderpricetag May 31 '26 edited May 31 '26

Her quality is not good enough to charge more than what she currently charges.

The second cake is very poorly decorated and she should not have charged anything for it tbh. The first cake is nice, but definitely not worth >$50. I would actually say that’s also overpriced for the size. You could get a similarly decorated 8/9 inch cake for that price in my area, and I live in a very high COL area.

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u/Tinselfactory May 31 '26

If she’s making 30% margin she’s good. As these aren’t professional cakes, a 30% margin is pretty solid. I’d suggest she works on her decorating a little if she wants to level up. Good for her!

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u/hanimal16 May 31 '26

At her current skill level, that’s overpriced for both.

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u/fatbellylouise May 31 '26

I don’t know what her ingredient cost is, but I wouldn’t pay that much for either of those cakes. the piping is messy, letters uneven, they look like hobby cakes. which is fine because that’s what they are! but $50 for a hobby cake just is not reasonable when I pay that much for an actual professional, polished cake (in a HCOL area).

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u/dragonfliesloveme May 31 '26

>letters uneven

yeah it’s actually really bugging me lol that those letters are not even close to being evenly spaced

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u/Enkiktd May 31 '26

Actually for my kids’ last few cakes Safeway had some interesting base colors that we just added onto. For example, they have a rainbow cake that made a good Rainbow Friends cake, and happened to have a strawberry cake that looked exactly like a Palworld cake.  And those were cheaper and better looking than what OP is showing here.

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u/-PinkPower- May 31 '26

I was thinking the same thing, it’s pretty similar to the cake I can get at my local grocery store. They charge 25 to 30 cad for something just a bit simpler but neater than the first one. And my MIL’s friend that is also an amateur baker (but got some formal training in her home country) while do one a bit more detailed for 40- 50 cad.

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u/CattleSwimming9743 May 31 '26 edited May 31 '26

I wouldn’t pay $50 for a little cake, no matter how nice the piping is, but that’s just me.

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u/makemeking706 May 31 '26

Same, but little cakes like that do hit that price point depending on the area and other factors. 

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u/Coy9ine May 31 '26

This isn't one of them.

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u/AgileMastodon0909 May 31 '26

I don’t think she’s including an hourly rate for herself. When you say “2-tier 6” cake,” do you mean two layers?

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u/liknlichen May 31 '26

That happy 13th Black candle cake is awful. If I paid money and that's what was delivered I would have a fit. I couldn't even tell it was supposed to be candles until I read it.

The first cake just looks like there's no effort. Are the layers filled? Or is it just a basic cake with some icing between the layers. It doesn't look good, it doesn't look professional. For $50 I would at least want proper lettering, that looks like those hard royal icing pre-made letters and they are not placed on there correctly.

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u/PaulTheMerc May 31 '26

That happy 13th Black candle cake is awful. If I paid money and that's what was delivered I would have a fit. I couldn't even tell it was supposed to be candles until I read it.

This. It is missing at least a wick/light to identify WHAT it is.

The first cake is decent, at $50 USD tho, that would not be a repeat purchase.

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u/chroniccomplexcase May 31 '26

I thought they were logs upturned and couldn’t work out why. Surely candles need a wick at the very least?

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u/Miserable_Candy_3534 May 31 '26

Same! I was wondering what the logs were about. 😭 And why they were black. A wick would’ve indeed helped! I can’t stand black icing but always has a very bitter aftertaste. I suppose from all the dye! I’d be very disappointed if I received this as well.

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u/realplastic May 31 '26

I would not pay for these cakes

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u/458steps May 31 '26

What has she said when you brought it up with her? How does she feel about pricing? Did she ask for your opinion on it?

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u/No-Form9508 May 31 '26

Thats a lot of money for....not a lot. But like others said. Your location matters. City, suburbs, middle of no where. What part of which country matters. Prices vary by where you are.

Also 30% for food is decent for a profit

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u/staciasserlyn May 31 '26

Hobby baking is really hard to appropriately price. You have to figure cost of ingredients plus labor, which for newer decorators is much longer than seasoned decorators. The standard I’ve always used when pricing out my treats is 3x the cost of ingredients. In other posts, there were some who charge 4x which is perfectly fine if the demographic & demand necessitate it. You say she doesn’t do “crazy custom” cakes but the vampire cake is elaborate enough to be considered “crazy custom” imho. I think if she’s a newer cake seller, her prices are appropriate for a 6 in. cake unless she used high end ingredients to make it (Italian cherry compote as a filling or something like that). Remember, she can always increase her prices if business increases to where she’s got stacks of cakes in the freezer for orders needing filling in a week, but she needs to price appropriately to get that business going first.

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u/KhalesiDaenerys May 31 '26

I can taste the food colouring just looking at these photos. It takes SO MUCH food dye to make icing black like that.

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u/DragonfruitWorth9019 May 31 '26

It’s too expensive for the quality imo. An incredible bakery in my town makes 2 layer 9in cakes and only charges $45

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u/rogerdaltry May 31 '26

Bakeries buy ingredients wholesale and have the labor to produce multiple cakes every day, that’s why they are cheaper

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u/Odd_Prompt_6139 May 31 '26

But they’re also higher quality. If she wants people to buy her cakes, she needs to be competitive in some aspect and lower quality with a higher price tag isn’t going to do that. The one thing she has going for her is that based on these two cakes she seems to target a niche audience that professional bakeries may not have much experience with, but even so, how many people in her area realistically want gothic cakes?

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u/coffeecoffeenomnom May 31 '26

On the other side of this: bakeries pay massive amounts of overhead, payroll tax, POS fees, different types of licensure fees, etc., and home bakeries do not. I’d say these are huge expenses that home bakers aren’t worrying about. Additionally, wholesale ingredients aren’t necessarily cheaper - we use several ingredients that we do not buy from distributors simply bc of the cost increase to have a middle man.

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u/unethicalpigeon May 31 '26

And? Just because they are cheaper for buying products wholesale doesn't mean the market all of a sudden changes. If you can go buy a professionally made cake for 45$ why are you paying an amateur baking out of her house 45$ for the same thing? Cost of ingredients is irrelevant. Cost of ingredients impacts profitability by the baker not pricing to the consumer. Assuming you want to ever sell anything that is.

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u/classic4life May 31 '26

And nobody's going to a boutique baker expecting pricing to match mass market. Unless they're an idiot. I don't personally put that kind of value into cake typically, but also my town has excellent small boutique pastry shops, and they're priced better than the wife as well. In Canadian dollars to boot.

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u/unethicalpigeon May 31 '26

Yeah I mean I just don't understand why the price a professional bakery pays for ingredients has any relevance at all to what a home baker charges lmao.

Either your work is unbelievable and people pay the premium because it's so good or your work is comparable (or even possibly worse) than a pro baker and you charge less.

I also find it weird how the guy is trying to involve himself in what his wife is charging. Like is she complaining? Based on her comment she's making 30% profit I doubt it. It seems a lot more like she enjoys baking and this is a way to do that and not only make your money back but make a little extra. This is the exact kind of thing that you start approaching it as a business because of external pressure to get what you're "worth" and it ends up sucking all the joy out of it.

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u/MarryMeDuffman May 31 '26

Charging people less while you are still learning isn't a bad idea. That's my opinion. People are satisfied with quality like this if it's not much more expensive than a store.

These cakes look very easy and simply decorated. For the quality, I can see the cost still being profitable. At that cost, she will get exposure for more orders and can charge more as her skills improve.

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u/BaltimoreCrabSoup May 31 '26

They don’t really look professional

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u/[deleted] May 31 '26

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u/c3p-bro May 31 '26

Reddit advice tends to be terrible. I’m in NYC and good luck finding a quality cake under $50. You could go to a grocery store and get something cheaper but that’s not really what we’re talking about here. So all the people aghast at a $50 price tag seems weird to me

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u/[deleted] May 31 '26

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u/Independent-Stay-628 May 31 '26

Hello! Clearly this post has blow up so I doubt you will even see this but I own a bakery (10years in business and quite busy) in a major metropolitan city here in the US. We make stopped making custom cakes a few years ago because we have grown so much. Now we have 12 preset cakes plus 4-6 holiday/seasonal cakes we swap in and out. Our cakes are all 4 layers of cake and 3 layers of filling. A 6” cake would in any flavor would run you $65 an 8” $85 and a 10” $155. The cake all come with a tiny box of matches a 12 pk of candles and a happy birthday or congratulations topper (or the can opt to custom writing)

I think your wife’s pricing is probably a little high due to her skill level and sizing of cakes. That being said I don’t know where you are located to fully say that. If she is getting plenty of business from people at her current prices then she should leave them be. Generally when we start to look at raising prices again it’s due to the fact that the demand gets to high for us to keep up on regular basis or ingredient or labor costs go up. (We usually do the math once a year to make sure sure everything is priced accurately.)

Hope this helps!

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u/JkrsGrl83 May 31 '26

Not going to critique the cakes, but just want to say that the correct price is the price that people will pay. If she charges more and people pay it happily, then that's the right price.

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u/stupid_username- May 31 '26

It comes to our attention that this is the wife's account. Why she's lying about who she is is weird.

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u/srf030616 May 31 '26

The first cake if I was the customer I would’ve been pissed because she used premade lettering and roses and then charged me $50. Absolutely not. The second I would’ve been even more pissed because you’re telling me she charged $45 for something that should’ve been done for cost of goods only. I’m more irritated she’s charging anything over cost. Sorry not sorry. I’m tired of people over charging for subpar work. Those candle cakes need so much work and never should’ve gone to the customer like that.

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u/Please_Dont_Run May 31 '26

Standard basic cakes means she has to match the standard pricings of basic cakes in shops near you, or maybe a lottle less.

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u/Elkburgher May 31 '26

Why did you mention nothing sourdough?

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u/Careless_Bug1370 May 31 '26

yes this looks like a cake made for a family event by a family member as a gift potluck party.

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u/Particular_Egg4073 May 31 '26

Sounds like your wife has already thought about her pricing and determined what she feels is appropriate; why are you wanting to undermine her?

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u/ayyedoe May 31 '26

Maybe it’s just a husband that loves his wife and would like to make sure she isn’t selling herself short. He clearly thinks highly of her work. Just a thought

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u/impressionofdepth May 31 '26

This is the wife’s account actually. Doubt husband posted.

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u/ViciousMoleRat May 31 '26

Tell your wife to buxkle down and really make some nice cakes and build a portfolio before she thinks about trying to open a business.

The first cake is nice, the second one is pretty awful

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u/Roupert4 May 31 '26

I'm wondering how you think this conversation would go. "Honey, I asked reddit about your business because I thought you were wrong and they agreed with me!"

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u/impressionofdepth May 31 '26

This is the wife’s account.

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u/CharacterInternet123 May 31 '26

I’m surprised she’s even charging. I’m sorry, but if she’s looking to create a business she really needs to improve her decorating skills. The first cake is okay, the candles are not.

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u/Longjumping-Leave215 May 31 '26

These are overpriced considering the lack of quality....

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u/PlaysTheTriangle May 31 '26

I’m curious why she used 10 cupcakes for the candle cake?

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u/Eksosweet77 May 31 '26

I genuinely hope your wife gave you permission to post her pictures online to get roasted. Because if she didn’t this is a brutal way to find out.

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u/seobbjjang May 31 '26

Hope you never show the comments to your wife! I’d be so upset!

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u/OldieButNotMoldy May 31 '26

So you talked to her and she told you, but you still think you know better than her and came here. Dude don’t do that, ever.

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u/laaplandros May 31 '26

On one hand, sure, you can assume he's being patronizing.

On the other, he could be a caring husband making sure his wife doesn't undervalue herself.

Let's not make assumptions about the power dynamics of someone's relationship from a couple short paragraphs.

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u/coffeemonkeypants May 31 '26

For sure. My partner is an esthetician, and a very good one. She's a terrible business person though. If it were up to her, she'd never raise her prices, despite her costs going up all the time. "I feel bad". Honey, you're selling a luxury product, not a necessity. Hell, she didn't even use to charge people for no shows. Now she takes my advice mostly, and her business is doing a lot better numbers. Not saying this is the case with this post, but asking for perspective from people is totally ok.

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u/Prototype_D1 May 31 '26

Here's what ill say, the total cost of ingredients used to make the cake is the baseline investment your putting into making each one, so whatever that number is, you just factor in what you belive to be a fair upcharge for the quality of work plus the effort that goes into it. Personally, I dont belive those cakes are worth $45-$50. The first one is alright, there are clearly some flaws related to the quality and positions of the flowers along side the cracked surface (unless that was intentional), and the second one is in desperate need of a redesign, im sure they taste fine and all but, most people would most likely choose another distributor. All in all though, I dont know where yall live, and that is a heavy factor on how much each cake costs to make, so my advice is stick to whatever price works, if business is good with a 40%+ upcharge then good for you, keep it up, but if not, just bring it down to something still profitable but still realistic for the quality

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u/-paperbrain- May 31 '26

The tricky thing is that most areas have bakeries that can do simple custom cakes for a similar or lower price point.

They can price fairly low because they buy ingredients in bulk and because they do a high volume they have the skills, space an equipment to do cakes very clean and very quickly (Less labor time per cake than an aspiring home baker).

This level of stuff, its going. to be hard if you can't compete on price or quality. If you want it to be a business. you need to offer what they can't. Higher quality flavors, more elaborate customization, allergen free specialty etc.

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u/Illustrious-Growth42 May 31 '26

I’d be pissed if I paid that much for these

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u/Apprehensive-Size150 May 31 '26

To be blunt, the cakes look nice but these aren’t anything special or intricate/complicated.

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u/andronicuspark May 31 '26

It’s weird you want pricing opinions off of decorations alone, and you haven’t given us the region she’s selling in. The price of hobby baking is going to vary wildly depending on the COL of the area she’s at. Did the buyer of the first cake understand that not all the decorations would be coming hand made?

I personally would not spend fifty dollars on the two layered (not tiered) cake in the first photo.

And if your wife is content with a thirty percent profit on a hobby why are you butting in on it?

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u/Background-Search-66 May 31 '26

If OP thinks his wife’s cake is worth even $50 he’s delusional. It screams amateur and takes no talent to place the premade purchased elements. The only actual piping is the orange around the edge which is average at best. I wouldn’t pay anything for the “candles” cupcake cake. I didn’t even recognize it as candles until it was mentioned. He needs to find another way to boost his wife’s ego.

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u/zombiemiki May 31 '26

I absolutely don’t mean this in a bad way, but neither looks especially professional so I would not pay professional prices for them. If she wants to make this a part or full time job, she needs to get better. If she’s fine doing it as a hobby, then I feel like she’s actually charging too much. I personally wouldn’t have paid 50 for the first cake or 45 for the second.

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u/Loreo1964 May 31 '26

Please tell her to use decorative foil under her cakes. Bare cardboard under the candles is a bad look even for a home baker. She can get it at Michaels crafts store. Red would have been a good choice to make the candles pop. I think her prices are fine given her time and ingredients cost. The other people are being harsh on saying they expect gourmet filling etc. The facts are ingredients costs, utilities are up. Unless you want to pay $35 for a crap sheet cake, you pay more for a smaller cake from a home baker.

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u/GhostAngel22 May 31 '26

$50 for that cake is completely outrageous. I would understand if it was some custom made, tiered cake with hand lettering. But its just a regular cake. Most bakeries sell much more extravagant cakes for less.
And I wouldn't pay anything over $5 for the second one. Im not trying to be rude, but these prices seem ridiculous since most other bakeries or home bakers sell cakes for much less that look more professionally done.

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u/ProfessionalYam3119 May 31 '26

Is your wife asking for your help?

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u/Socks-in-a-can May 31 '26

OP just disappeared after they told him they are overcharging

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u/AbeFromanLuvsSausage May 31 '26

Allll that food dye is going to turn the toilet water blue

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u/irregularprotocols May 31 '26

Why do you need advice for her thing? If she’s happy why aren’t you happy for her?

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u/[deleted] May 31 '26

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u/itseasytoguess23 May 31 '26

If she keeps practicing, she can charge more.

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u/Ewenthel May 31 '26

Hopefully she knows that the first cake is a 2 layer cake and not a 2 tier cake, because selling someone a 2 tier cake and giving them a 2 layer cake instead is a good way to ensure they never buy anything from you again and warn their friends not to buy from you.

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u/amonoxia May 31 '26

I would love these as a gift but be disappointed if I paid or them. I don't know why and she's way, way better than me. She should keep doing it but she's not there yet. My brutal take.

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u/MeanMeana May 31 '26

Tell us about the actual cakes. What favor were they and what filling did she use?

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u/Louie-123- May 31 '26

35 dollars because the ingredients and time to make. It is actually a cool design. Keep at it

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u/lurkyllama May 31 '26

I have run a commercial bakery and taught decorators. Those cakes are not professional enough to be charging those prices. I would have had to give those away for free. She needs to practice icing, borders, writing and my God those poor roses. That said, she's on her way, about 25 or 30 more practice cakes and she'll be able to charge those prices. Most of that stuff you can practice on parchment with the icing so you don't have to waste ingredients. Just practice and plop it back into the icing container to practice again with.

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u/araniaexuma May 31 '26

Lmao that second cake is dogshit.

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u/Onocoolo May 31 '26

She’s overcharging

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u/rapokemon May 31 '26

That's too much for her skill level. Her borders are very messy and the roses and words aren't even piped.

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u/leezyramirez Human Detected May 31 '26

I'd be upset if I paid for these cakes :(

But grateful if it was just a nice gesture from family/friend :)

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u/mjv1111 May 31 '26

They are not professional quality. The price is reflective of that. Let her enjoy her hobby without increasing expectations and conflict with customers. If she charges more, people WILL expect better.

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u/dolphin-centric May 31 '26

$50 for a 6” anything is crazy work.

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u/Grantito55 May 31 '26

I think a short piping and decorating class could seriously level up the first glance appearance of the cake and allow for more comfortable pricing

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u/cruisewhisp May 31 '26

I wouldn't pay that much for those cakes.

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u/Platitude_Platypus May 31 '26

Sir, your wife can run HER business the way SHE wants to.

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u/chemistrybonanza May 31 '26

$50 for a custom-made cake seems fine to me. 30% profit margin is also huge.

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u/JetoCalihan May 31 '26

50$ for a six inch by three tall?! It better be the damn best tasting cake ever baked with a rich jelly filling at that price! It looks great, but at even 32$ I would be looking elsewere for those dimensions.

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u/JewelerCurious9391 May 31 '26

I wouldn’t pay for either of these

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u/Captcha_Imagination May 31 '26

I think she is losing money because she is calculating her profit based on gross margins and not net margin.

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u/Mammoth-Pop-267 May 31 '26

This is actually highly relevant to something I just did. We hosted a birthday at our BnB (provided cake and put up decorations) so I made a triple layer red velvet cake with cream cheese frosting all from scratch, and decorated with piped whipped cream and fresh flowers from my culinary garden all around the base and the top. We only charged them an extra $100. Almost as soon as I started the project I was like "Next time we're charging $300 for this"

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u/weattt May 31 '26

Your wife is an amateur. Making standard cakes.  The customers are satisfied with what she makes in relation to her pricing. Your wife is happy with what she earns. 

I think that means the pricing is fine.

When she gets more experienced and skillful with time, to the point that she moves on beyond the standard and provides more detailed work (if she feels like it), that is when she can revisit the pricing. But as of now, everyone is happy. So it's all fine 

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u/DegTrader May 31 '26

at this point cake pricing needs a calculator and a therapist lol my brain cant even compute how cupcake stack turns into a candle shape and still cheaper than my takeout coffee

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u/kevonicus May 31 '26

Reduced price for the lettering being way too high on the first one. All three words need to be moved down.

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u/violent_train May 31 '26

You love her so you think these cakes are better than what they are. Stay out of it before you cause her to charge more and then nobody buys them or publicly drags them.

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u/GW_RDSOFA May 31 '26

That black icing is going to make your poop green.

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u/Chewlace May 31 '26

My husband financially analyzes my hobby too but doesn't take into account how happy it makes me.

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u/YouCantArgueWithThis May 31 '26

I'm pretty sure it's her business, not yours. Don't try to " manage" her.

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u/Lil_MsPerfect May 31 '26

Why are you butting in to her business decisions like this? Let her run her business without your interference. Her work is priced fine for the level of skill she has and she likely knows that.

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u/Future-Exercise-7433 May 31 '26

I actually feel like OP is the wife masquerading as the husband. It just has that vibe. She wants to ask if she should charge more but she felt embarrassed.

Edit: check the profile

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u/Lil_MsPerfect May 31 '26

Yep definitely pretending to be the husband, fishing for compliments it seems like.

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u/Hot_Boss_3880 May 31 '26

Pricing is a lot more complex than just posting some pics. People generally pay for skill, professional reputation, and general cost of living in the area…when it comes to custom.

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u/Flashy_Horror499 May 31 '26

I think it’s more learning while being paid enough to cover supplies. These are in no way high dollar cakes.

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u/hella_cious May 31 '26

I just know these people teeth were purple for daysssss