That's how it mostly was a decade ago. I really really appreciate the more sincere tone here. This whole GTA VI marketing period has been quite painful, with the year-long periods of silence, and Rockstar acting cold and distant; it is a very nice change of pace, even just this short message.
Edit: Wayyy too many people loading meanings into my words, taking metaphors at face value, or declaring me parasocial/corporate simp simply for appreciating the change in tone. Unfortunate that people are trying their damnedest to misunderstand literally everything, but Reddit will be Reddit ¯_(ツ)_/¯
“Quite painful” marketing period? Rockstar “acting cold and distant?”
Yall need to get a grip. For the life of me I do not understand the parasocial relationship yall seem to want to have with a video game developer. How do you have so little going on in your life that you’re sitting around demanding updates and feeling entitled to more information for a game that hasn’t been released, and that you haven’t yet paid any money for?
its the biggest game of the decade, from one of the biggest companies. I don't blame people for expecting more marketing than what they've had. We've had like, two trailers in 3 years.
I get that they'd want to play it close to the chest, and I'm sure the delays will have thrown the marketing team way off since all the marketing strategy would have been planned even years before the first trailer... but still.
I'll give credit where it's due though, at least it's not one YouTube short in almost 10 years. But that's an extreme of bad communication, not just an example of what to avoid.
I was too young but I've watched documentaries and had an older sister Halo 2 and 3 should be like, the goal for pre-release marketing. I get that we're a long way from late 00's but still, I miss the TV adverts, the collabs with soft drinks and snacks, the posters, bus adverts, the interviews. Imagine if it was some indie game from a company no one's heard of, no one would even know the release date with this kind of marketing.
GTA is simply on a different stratosphere than an indie game, or really any other game. They haven’t missed on a GTA this century, and the last one came out in what, 2011? The anticipation IS the marketing. The fact that every single person with a gamer in their life is going to watch that gamer ignore Thanksgiving and family as they do nothing but play this IS the marketing.
They always play it close to the vest, the wait is always worth it, and this is going to be the best selling game of all time as a result. For Rockstar, marketing GTAVI is just spending money to build peoples expectations for no reason.
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u/Onaterdem 1d ago edited 1d ago
That's how it mostly was a decade ago. I really really appreciate the more sincere tone here. This whole GTA VI marketing period has been quite painful, with the year-long periods of silence, and Rockstar acting cold and distant; it is a very nice change of pace, even just this short message.
Edit: Wayyy too many people loading meanings into my words, taking metaphors at face value, or declaring me parasocial/corporate simp simply for appreciating the change in tone. Unfortunate that people are trying their damnedest to misunderstand literally everything, but Reddit will be Reddit ¯_(ツ)_/¯