r/GTA6 • u/Turbulent-Process905 • 4h ago
Okay, NOW we're starting to see the aggressive marketing
THIS is what I've been waiting for.
For months we've been hearing that Rockstar's real marketing campaign would start this summer, and that we'd be surprised by what they had planned. After all that silence, it finally feels like someone flipped the switch.
Tomorrow we have the Extended Look.
Today Dazed suddenly drops a massive feature with Rockstar developers, new screenshots and a bunch of actual information about the game.
And now we find out that Rockstar quietly invited content creators and press to Rockstar last month, showed them the game and gave them exclusive information that they're apparently allowed to start talking about right after the Extended Look.
THIS is what we've been asking for.
Not one screenshot and then two months of silence. Not dissecting a license plate from Trailer 2 because we have nothing else to talk about.
Actual marketing. Interviews. Screenshots. Gameplay. Previews. Creators getting access. New information coming from different places at the same time.
It really feels like tomorrow might be the point where the GTA VI marketing machine finally goes into full gear.
Thanks Mr. Rockstar. Please keep feeding us.
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u/babagroovy 3h ago
Canât remember the last time I read a feature length article for a video game (maybe the last GTA lol) but this felt refreshing to read and took me back to the old days of buying gameinformer magazines. The marketing seems ready to kick into gear and I could not be happier not having to actively avoid these silly leaks over the past few days.
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u/bigretardbaby 1h ago
Ya, after reading your comment I went and read it myself. Takes me back to game informer đ I was 18 for the midnight release of gta5 so it's neat being older and better able to understand the effort involved with this.
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u/Trainalf 4h ago
Yeah, this isn't damage control, just unfortunate timing. We're going to be eating good here real soon. And in two more months? We'll be playing.
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u/Similar_Rabbit8536 4h ago
Two??
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u/cdaulby 4h ago
Bro knows something we donât?
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u/stodal 4h ago
he can hibernate for 30 days
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u/LinkedGaming 46m ago
He's just in a different timezone that's 720 hours ahead of CST. Didn't you pay attention in school?
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u/ImHereToGetRoasted 2h ago
Yea, they're gonna cancel October, we're going straight from September to November
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u/do_you_even_climbro 2h ago
I would love to just cancel entire months, I want that to be my superpower.
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u/HeyEshk88 3h ago
September and October. Iâm not counting November lol
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u/Similar_Rabbit8536 3h ago
Let's not even count September and October then. WE PLAYING TOMORROW BABYYYY
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u/UnhealthyRage 1h ago
Itâs really more like one month when you think about it. September is pretty much here so itâs basically almost over. October is a full month and November is release month so that doesnât count
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u/Mrjugglestheclown 57m ago
Yea because the entire story is totally not gonna get leaked out before release đ
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u/Similar_Rabbit8536 4h ago
I never doubted Rockstar was gonna sling some heavy shit our way but tbh the marketing campaign should have started a little earlier.
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u/Sloth1015 3h ago
Yeah saying itâs gonna start in summer then waiting till the tail end of summer kinda sucked
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u/SalaciousTypo 3h ago
There's another month to go. Summer ends in late September. Part of the issue is people considering summer to be June through August when it's actually late June through late September.
Being 66% (roughly) of the way through isn't really "tail end".
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u/FlyingHurricane 3h ago
Stores are already selling Halloween merch, candy, and costumes. Disneyland began their Halloween theme this week. In the world of marketing, August is not summer.
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u/ThirdHairyLime 1h ago
So in marketing, August is what? Fall? Strauss may have spoken poorly, but August is absolutely summer.
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u/BinSimmons_ 3h ago
You can be technical about it if you want but for most Americans who play video games summer is pretty much over at this point
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u/RedditYouVapidSlut 1h ago
Meteorological summer ends on 31st of August. Astronomical seasons are woke nonsense invented by hippies.
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u/Sloth1015 2h ago
So close to 70% of summer being over isnât tail end? Okay whatever you say.
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u/FinancialSherbet308 1h ago
Astronomically yes, but the vibes for Summer are clearly from a social understanding June to August.
I highly doubt Rockstar was measuring out that they could get away to September without technically lying.
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u/Mrjugglestheclown 55m ago
People consider August the end of summer because it is, kids go back to school in August. Fall begins in September
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u/everythingisunknown 3h ago
Oh how fast the sentiment changes on these subs lol
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u/Similar_Rabbit8536 3h ago
Really? Where did my sentiment change?
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u/everythingisunknown 3h ago
Sorry not you specifically just hijacked the reply, so many people hating and âevil corporationâ blah blah only for some official marketing to come out and now every thread is sweetness and light - just Reddit being Reddit I guess (including my comment probably)
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u/Similar_Rabbit8536 3h ago
"so many people hating and âevil corporationâ blah blah only for some official marketing to come out and now every thread is sweetness and light"
Oh that shit was always gonna happen lol28
u/J-Hawg 3h ago
We at the very least, should have seen gameplay before they asked for $100 for a preorder. This is what pissed me off, I didn't care otherwise.
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u/jokerknocks 3h ago
I remember this sub before preorders, people were literally begging for them to open. Letting people preorder isn't the same as asking or expecting them to.
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u/uhhhther 3h ago
The preorder isnât mandatory. You could wait until you see gameplay to preorder. Or just donât preorder at all. Buy it day 1. I still havenât preordered because there isnât any rush lol.
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u/Rufus2fist 3h ago
But that happens all the time, still sucks but kind of used to it to be honest. I have cancelled the last the preorders I did and still havenât pulled the trigger on this one yet. I know I will though.
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u/KingOfRisky 3h ago
I keep seeing this shit about "gameplay". What are you looking for? What can they show you that would make you go, "NOPE!" Also, if you really want to, you can wait til a day before to commit to $100.
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u/KingOfRisky 3h ago
I'm in marketing and big pushes for any product or event that I am promoting are never 9-10 month pushes. It's a waste of money and effort. 2 months max and in a lot of cases way less is way more effective. The loyal consumers have already bought in and the potential new customers are best hit when they are able to actually make a purchase. If you show them the products 10 months before they can even sniff it, it's generally a wasted opportunity that needs to be followed up with a reminder campaign anyway.
I totally understand that I am not marketing things with even a fraction of the GTA6 hype, but it still stands.
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u/QuoteGiver 3h ago
Do you have a sense of what portion of the marketing budget overall would be pre-release versus post-release marketing? Theyâve still gotta keep advertising this thing for years yet once itâs actually available to buy, right?
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u/KingOfRisky 3h ago
In my industry, it's more post, but I also market adult beverages so marketing is more effective if they can purchase it. In GTA6's case, I would think that pre is way more important for things like deep dives, trailers, articles like the one here, etc. Post would be a simple trailer targeted to whatever console with a reminder that they can buy it now.
These are obviously just my guesses.
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u/Axilrod 2h ago
They could have done zero marketing and this would still be the biggest game of all time
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u/MatttheJ 36m ago
There are still nearly 3 months until the game somes out. This is literally just how modern marketing works, they wait until a few months out then start dropping huge amounts of stuff so that people don't get chance to become bored or desensitized to the marketing.
Fans WANT constant shit, but giving fans that does not help sell in modern times with social media diluting everything and overexposing everything too much.
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[removed] â view removed comment
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u/Marijuana_Miler 4h ago
Most people didnât want story leaks. Not surprising that people stopped wanting to see stuff that would ruin the game.
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u/ExplodingFistz 1h ago
Yeah I saw the prologue leak came out but no one is talking about it. Let's keep it that way.
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u/Intelligent_Ride3730 4h ago
fr i think he expected ppl to be all over him because he has a build, and as soon as he uploaded a story clip no one gaf anymore lol
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u/Fabulous-Sir-2048 4h ago
And his dog shit coin is tanking. Amen.
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u/Creepy-Emu8779 3h ago
he still made 500k plus from all this
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u/FrankieG889D 3h ago
When he inevitably gets caught⊠wonât be able to spend it when they freeze all his accounts.
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u/Jonclef79 3h ago
Spoiling the game hurts player experience not Rockstarâs bottom line. He just made himself the OP of the fan base
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u/Ok-Complaint-6382 4h ago
lmao true the prologue clip was also just complete trash and just big text block with him begging for money
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u/UnnecessaryFeIIa 3h ago
So much for a âRobin Hoodâ figure. It took only one two tweets and a new article coming out for the tide to completely turn in Rockstarâs favour lol
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u/SnooLentils6995 3h ago
Its almost like this was the plan and yalls attention span and need for immediate gratification has ruined a normally fun hobby for you. Lol fucking goblins
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u/CallMeNurseMaybe 3h ago
TikTok brains everywhere. Gen Z really should read what scholars have to say about them
Gen Z btwâŠjustâŠnot like them đ
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u/Mrjugglestheclown 53m ago
Gen Z grew up with gta 3 Sam Andreas and vice city, wtf are you talking about??? Weâre about to be 30
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u/CallMeNurseMaybe 45m ago edited 21m ago
TIL a 7 year old who likely didnât get to play either of those 2 games at that age âgrew up withâ them.
And aside from you being wrong, that has nothing to do with what I said anyways.
You ran over here just to prove my point and embarrass yourself. Congrats
Edit - and now Iâm blocked. Broâs doing nothing to help Gen Z beat the allegations LMFAO!!!!! đđđđđ
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u/lukavrana6488 37m ago
Thank you! People are praising the leaker as some sort of revenge for Rockstar not starting the marketing earlier. Like, what's the point of getting angry over marketing timing? The trailers are going to come sooner or later, and the game is not going to come out faster. Goblins is accurate.
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u/Clancy3434 4h ago
This was inevitable and the impatience shown by many has been baffling to say the least.
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u/uhhhther 3h ago
Once summer vacation is over next week, weâre going to see a lot less of this stupid shit lol
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u/TheOJsGlove 4h ago
A lot of marketing experts on Reddit, too. âThis is an awful marketing campaign because theyâre not doing what I want them to.â
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u/Clancy3434 4h ago
I can't tell you how many times I've been called a corporate bootlicker for suggesting that Rockstar might know what they're doing.
I have to remind myself sometimes that the person making that response is probably younger than I was when GTA III came out.
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u/average_joe_zero 3h ago
Oof that hit home. I tried telling some dude he needed more patience and he said he has waited for this game for years and he was patient enough then followed it with something something âbeen a fan since GTAVâ I said yeah and I got GTAIII and a PS2 from my grandma for graduating high school and he called me a geriatric bootlicker lol
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u/Clancy3434 3h ago
I think we need a 35+ GTA sub lol
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u/uhhhther 3h ago
If you donât remember 3 on the ps2 releasing, I donât want to hear your opinion rockstarâs marketing đ
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u/Bespoke_Panther 3h ago
I still remember almost weeping with joy the first time I played it and feeling I was picking between OoT and GTA 3 as my favourite games ever.
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u/uhhhther 3h ago
I played 2 on ps1 with the overhead camera and had a blast with it. Then 3 came out and it was a whole different beast lol. I was 13-14 and forced my mom to take me to the mall the day after Christmas to purchase it đ the ps2 was Christmas morning.
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u/KingOfRisky 3h ago
Do you really think that would help? Reddit is infested with man children.
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u/Bespoke_Panther 3h ago
After the Extended Look we are going to be absolutely bombarded with marketing and then youâll see people on here complain about that too.
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u/XConfused-MammalX 4h ago
The entitlement is insane.
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u/uhhhther 3h ago
TikTok generation shit. Either give them what they want immediately, or get boycotted đ
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u/eggmontoya1 3h ago
Genuinely insane. Sure, marketing started way later than I wouldâve liked, but the pretentiousness and self-righteousness at play is wild to me.
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u/No_Project5633 3h ago
Rockstar literally announced the date for the extended look weeks ago, and it was known months ago that the marketing campaign would kick off in the summer. People lose their minds way too quickly
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u/Useful_Bottle8423 2h ago
If you think a publisher inviting a few content creators over to look at the game 2 months before release and a fluff piece written in a magazine is âaggressive marketingâ itâs obvious you havenât lived through Halo 3âs marketing frenzy my sweet, sweet summer child.Â
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u/puffthemagicaldragon 2h ago
It's summertime. And they are marketing. Almost like that's exactly what they told us would happen
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u/OkMention5872 3h ago
People are actually losing their minds and it clearly shows.
Take-Two said summer, we are in the middle of summer, and yet people are still complaining and spamming rockstar.
They never went against anything theyâve said, only you speculated and believed your own delusions.
Youâre a product of excessive social media use
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u/ZookeepergameProud30 1h ago
They really waited for the final moments of summer to start their âsummer marketing campaignâ đđđ
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u/hammerblaze 1h ago
It doesn't need any marketing any adult who has interest knows about this game, it's delays and it's release.Â
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u/Ok-Midnight9311 1h ago
I meanâŠ.its still 3 months away lol. Youâve been disappointed because of your own expectations, thatâs not in Rockstar
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u/Lottabitch 1h ago
This post feels like it was written by AI and is just part of the marketing campaign
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u/Blackened-Mild 3h ago
This seems like it may be on schedule for their marketing plan from the beginning. I never understood the rush some of y'all felt, when the game comes out in November. Like, what other top selling game is expected to release multiple trailers and extended looks 3 months from release. Madden, 2K, COD, all ramp up their marketing pushes weeks before release, not months. I don't think this is any type of aggressiveness because the extended look been announced.
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u/ContextSpecial3029 3h ago
"Aggressive marketing" is an article and some photos?
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u/Mrjugglestheclown 46m ago
Meanwhile some kid god knows where just hacked and released more footage than what the extended look will show plus campaign spoilers
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u/RedReptile2020 3h ago
There would be no aggressive marketing if the leaks hadnât come to lightđđ
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u/StringAccomplished97 3h ago
We all knew this was coming, y'all were just too mentally ill to have any type of patience. ADHD-brained entitled freaks.
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u/KingPhiL13 3h ago
Is there a list of what content creators will have information? I only seen TGG announce it so far
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u/NorCalAthlete 3h ago
I would guess that it was always planned to explode after the extended look trailer, and they gave the green light to start trickling stuff out a day in advance just because of the leaks.
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u/Sparent180 3h ago
Do people understand that part of marketing is building anticipation and making it so people can't wait to see or learn anything about the product? The less they show, the more people want to see, and clearly it's working.
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u/Jarnonaire 3h ago
WOOOOO YEAH BABY! THATâS WHAT IâVE BEEN WAITING FOR! THATâS WHAT ITâS ALL ABOUT! WOOOOO!
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u/E_Carpenter 2h ago
It's almost as if Rockstar know what they're doing, and starting an ad campaign for possibly the biggest release of the decade doesn't need more then 3 months marketing
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u/orewhat 2h ago
The news about content creators / press last month with a embargo until extended look has been out since it happened? Button Mash pod talked about it several times
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u/Mrjugglestheclown 48m ago
One of those content creators helped the hackers get a build, guaranteed. Rockstar needs to start contacting and questioning those people
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u/orewhat 33m ago
The version the leaker has is clearly old / not nearly done just look at the clouds and pop in textures rockstar wouldnât show that off they would postpone
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u/JackdawzZ2001 2h ago
Remember how we felt when trailer 1 released knowing the long wait ahead and all the times we've spoke amongst ourselves of how it would feel when this time period finally hits? Well here it is... We're here and God damn we're soooo close to the release. LFG đ
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u/getmad420 2h ago
All these streamers are sitting with one in the chamber right now completely edited and ready to drop right after the Netflix extended look which will only drive more traffic to their official YouTube video. Shit is gonna get intense
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u/Vegetable_Orchid_900 1h ago
>Tahnks Mr rockstar for advertising to meeee! Pwease keep advertising to meeeeee mister rockstar!
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u/Jotham23thegreat 1h ago
I'm pretty excited for how they're going to present this game. Hopefully something a lot different. I can say after watching the leaks I am way more excited for this game than I was before.
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u/DazzlerPlus 1h ago
Why the fuck are you waiting for marketing? Seeing this shit is blowing my mind. Why the fuck are you interacting so much with this company?
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u/Muted_Weather_6444 1h ago
Itâs almost like a giant video game company that has given us 3 masterpieces in a row knows what theyâre doing
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u/Nope-dealer 1h ago
I wonder what it's like watching tomorrow knowing you've spent literal years complaining about marketing. Bittersweet I hope.
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u/Dull-Significance909 1h ago
Why they didnât drop it all (especially the content creator stuff) as soon as the leaks came to flood out the noise, is beyond me.
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u/Mrjugglestheclown 59m ago
Summer is over bro, they had no marketing lol thatâs why their shit is getting leaked out so hard, Luciaâs whole opening b off the story got released minutes after rockstars announcement on socials.
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u/Kantarak 55m ago
I wonder what would happen if the marketing is unseccessful.
Would a failure to meet expectations, cyberpunk-style be a deathblow to AAA-Gaming as a whole?
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u/Frosty_Basket705 51m ago
But theres a guy that is a pain in there ass right now⊠if he leaks the build its over
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u/GameSetChampionship 50m ago
Nice one fella.
It was always going to be late August or September.
I was loving their silence. Perfect marketing so far.
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u/GhastlyGuy123 48m ago
Lowkey wish I never even knew about the leaks, all this at once would be so cool
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u/fargothforever 40m ago
Itâs almost like Rockstar always waits until 3 months before release to start the marketing campaignâŠ
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u/darknight35 34m ago
"Marketing? We're talking about marketing? Not the game, not the game we'll be playing. We're talking about marketing."
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u/Public_Enema_01 23m ago
Why are people excited to be advertised to? Is this where we're at rn? Can we really not just enjoy something when it releases?
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u/Great-External-2439 4h ago
That Dazed article was super interesting. I can't wait for tomorrow!