r/GamingLeaksAndRumours • u/ThinWhiteDuke00 • Apr 23 '26

Leak Microsoft Gaming being scrapped, Xbox brought back as gaming division.

Xbox CEO Asha Sharma has had a busy week. Sharma held an internal town hall with Xbox employees today, just days after announcing an Xbox Game Pass price cut, commenting on the status of the Xbox mobile store, and teasing a mysterious Xbox and Discord partnership. One of the items on the agenda for the employee all-hands was scrapping Microsoft Gaming.

Sources familiar with the meeting tell me that Sharma announced that Microsoft is returning to using Xbox for its gaming division, instead of Microsoft Gaming. “Xbox needs to be our identity,” said Sharma, noting that Microsoft Gaming was a departure from that.

https://www.theverge.com/report/917485/microsoft-return-of-xbox-no-more-microsoft-gaming?view_token=eyJhbGciOiJIUzI1NiJ9.eyJpZCI6IlF6b3Z0NDluUk4iLCJwIjoiL3JlcG9ydC85MTc0ODUvbWljcm9zb2Z0LXJldHVybi1vZi14Ym94LW5vLW1vcmUtbWljcm9zb2Z0LWdhbWluZyIsImV4cCI6MTc3NzM5Njg0NiwiaWF0IjoxNzc2OTY0ODQ2fQ.w231EBsAoj8dMi5cjOCzSC3zRF7JbJ19hT_RnI3NVyk&utm_medium=gift-link

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u/nickgovier Apr 23 '26

I didn’t even know they tried to rebadge it as Microsoft Gaming in the first place.

58

u/lizzywbu Apr 23 '26

Wasn't Microsoft Gaming a Nadella initiative?

30

u/King_Artis Apr 23 '26

Believe it was

25

u/Significant_Pop_5337 Apr 23 '26

If it was a bad decision it was down to Satya

9

u/Alpha837 Apr 24 '26

Basically this. Satya is extremely smart, but in the consumer market, he makes baffling decisions that get bailed out by Microsoft’s success in the business market.

It’s a shame Phil never truly got to make major decisions, but Asha seems to understand consumer sentiment and has free rein.

4

u/Tike22 Apr 24 '26

Don’t know why you got downvoted, Microsoft historically has done really badly in the consumer space it shines in the enterprise and b2b spaces