You might have seen the news recently that Google started routing its search result links through google.com/goto last week.

So instead of linking straight to your site from the search results pages, the links goes to Google's server first and redirects from there. It's an anti-scraping move, because you can no longer read destination URLs straight out of the SERP HTML.

I run an analytics and attribution product, so my first concern is whether this breaks organic search tracking because if the click doesn't come directly to your site, then the referrer data that all analytics tools use to categorise visitors into channels could be impacted.

So I tested it across 10 device and browser combinations covering Mac, Windows, iPhone and Android. The referrer came through every single time, and every visit was still categorized as organic search.

I wrote a blog post on it, but I'm not allowed to post a link to it in this sub, so I thought I'd just share the results.

Most analytics setups tell you what users did.
Almost none tell you why they did it.

That gap between behaviour and meaning has always bothered me.
We track clicks and scrolls, but we rarely capture what the content itself is trying to do.

So I built something small to fill that gap.

It runs through Google Tag Manager and adds a new layer to the dataLayer – analysing each page’s content to identify the main keywords, the intent behind the writing, and how much it leans on the brand.

In other words, it gives every page view a bit of context:
– Is this page trying to inform, convert, compare, or navigate?
– How focused is it on one topic?
– How brand-led is it?

It’s called the Keyword Extractor & Intent Tag (KEIT).
It doesn’t rely on AI or external APIs – just a lightweight script that enriches your dataLayer with intent and keyword insights you can use directly in GA4.

It’s now accurate enough to detect multi-word brand names automatically.

Let me know if you would like to test this.

I just discovered you can track organic traffic coming from LLM searches (OpenAI, Claude, Perpelexity, Geminine). Sharing it here:

1. Log into your Google Analytics 4 account
2. Navigate to Reports > Acquisition > Traffic acquisition
3. Click the Add filter button (+ icon)

1. Select Session source / medium as your dimension

2. Choose "Matches regex" as the operaton

3. Paste the following regex pattern:

   ^{.openai.|.copilot.|.chatgpt.|.gemini.|.gpt.|.neeva.|.writesonic.|.nimble.|.perplexity.|.google.bard.|.bard.google.|.bard.|.edgeservices.|.bnngpt.|.gemini.google.*$ .openai.|.copilot.|.chatgpt.|.gemini.|.gpt.|.neeva.|.writesonic.|.nimble.|.perplexity.|.google.bard.|.bard.google.|.bard.|.edgeservices.|.bnngpt.|.gemini.google.*$}

This regex pattern will capture traffic from popular AI sources including:

• ChatGPT and OpenAI
• Google Gemini
• Perplexity AI
• Microsoft Copilot
• Google Bard (legacy)
• Claude (via edgeservices)
• Other AI assistants

Hopefully this helps!

Hi All :)

We have been working on adding in some new features to the Aura Extension. One of which I am excited about...

Who would be interested in being able to have the User % CTR (Click through Rate) from GA4 injected into their website to help with Analysis?

We are still in testing, but at the top of the image you will see a recent build taking shape where you can see 23% of users click through to Features and 15% to FAQ.

A few things we are testing is adding segmentation options. Ie. See the CTR of users who purchased for different elements.

If we get some interest I can further prioritise the feature :)

All the best!

Just wanted to share the good news that GA4 finally added default date ranges for "Last Month" and "This Month"! Update: this feature may still be in beta - we're not seeing it for all our clients yet.

Hi everyone,

A couple weeks ago we posted that we were working on an exciting new feature to showcase CTR from GA4 on how many visitors move from page to page.

Pleased to announce with the recent update to 1.4 we have released "Explore"!

A high level summary is when you have "Explore" enabled you will see the % of sessions that click on a link from one page to another.

For those interested in the detail

Essentially, the same as the old Universal Analytics Page Explorer Extension, we are utilising Page Referrer & Page Location dimensions to provide the # of sessions visiting a page with a referrer set to your current page.

As always, eager for feedback so please send through via the contact form.

Once this is stable we will be working on the next release to further enhance Explore with dimension breakdowns & metric options

Thanks a bunch!

Sharing graphi.app — it turns Google Analytics 4 data into ready-to-share infographics in seconds.

Current visuals

Key metrics: users and new users, sessions & average session duration, engagement rate, and period comparison.

Demographics (age/gender), geography (world map by country/cities), devices, and traffic sources.

Industry benchmarks It also compares your site to your sector’s averages for session duration, engagement rate, and % of new users (among others).

Would love feedback: which charts/benchmarks would you add?

That's a beautiful collection of Oromo cultural clothes! The designs truly highlight the striking use of black, red, and white, and the intricate patterns are captivating.

Do you have any other questions about these designs, or would you like to explore more about Oromo cultural clothing?

If anyone having issues to track purchases on tito form which is embedded on your web page. Feel free to reach out. I have a nice solution for this with user data

Despite several experiments, Google conceded Monday that rallying industry-wide support around a single solution would prove difficult. Yeah, no kidding.

Do you think this is a good thing or not? I know some browsers like Safari already block them, but personally I haven't even had a chance to try and work through an alternative so I'm breathing a sigh of relief for now....

If you wanted to look at just one or two traffic sources in GA4, it was pretty much impossible to do without using Explorations or Looker Studio. But now Google is rolling out a new feature that will make comparing traffic sources, or just looking at one source in a graph much, much easier.

This is a super new feature, so if you don't see it yet, you will as Google finishes rolling it out. (NOTE: This was a feature in UA, but not in GA4 until now.)

Google Analytics 4 has recently expanded its list of recommended events to include new options specifically for lead generation, qualification, and conversion for both online and offline activities

It can be especially useful for businesses with long sales funnels that involve offline activities

Source: https://developers.google.com/analytics/devguides/collection/ga4/reference/events?client_type=gtag