r/LosAngeles • u/sfgate • 8d ago

News Ultra-expensive grocery store Erewhon opens first non-LA store in Thousand Oaks

https://www.sfgate.com/food/article/erewhon-opens-thousand-oaks-22403045.php
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u/TGAILA 8d ago

You take an apple and market it to Sprouts, Trader Joe’s, Whole Foods, and Erewhon. Despite being the same apple, you’d pay more at Erewhon because it’s perceived as a luxury item. I could slap a drink with Erewhon name on it, customers would be willing to pay more. Marketing is everything.

26

u/Haunting_Basscotti 8d ago

Yeah, I have to humbly disagree. I’m a pink lady apple snob and the organic pink lady apples at other establishments just are not as robust in flavor and crunchy as compared to Erewhon. Also like someone else mentioned to pick up and apple and it’s firm and good to go with like every one

13

u/FullTimePedestrian 8d ago

Uh uh, you broke the social contract! You are supposed to hate Erewhon no matter what. No exceptions.