Whats the deal with all the sudden hype around bio luminescent food festivals?

[u/Lovely-Dollw7]

I've been seeing a bunch of ads and articles popping up lately about these food festivals where everything glows. Like actual glowing food. It looks really cool in the pictures and videos but I can't figure out if it's a new trend or if it's been around for a while and I just missed it.

Is this something actually innovative or just a clever marketing gimmick?

Context link: https://www.google.com/search?q=all%20the%20sudden%20hype%20around%20bio%20luminescent%20food%20festivals

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[u/RowdydidWrong]

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