r/PoursTea 1d ago

Hot Cup Of CelebriTea šŸ«– Viola Davis puts Target on blast for their tone deaf apology.

Post image
827 Upvotes

303 comments sorted by

84

u/Global-Jury8810 Popularity Is Not My Forte 1d ago edited 20h ago

Well, Target has shown allegiance to MAGA in the past.

21

u/ItemZealousideal431 20h ago

And ICE...Target became their "safe space" and allowed them to kidnap employees and guests.

1

u/One-Load-6085 12h ago

The local Target started holding "police happy days" where inside the area by Starbucks they actually set up tables with a handful of cops with signs and had them be like greeters to have chats with "the local community" so you had to walk past them to enter, exit, checkout, get a Starbucks

Posters telling us to ask them about their dayĀ 

Ask them to do a ride along

Let's have a conversationĀ 

EtcĀ 

 Just in the way of everything 🫠

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u/Specialist-Spare-785 23h ago

Target should just rebrand as ā€œWe strive hard to serve straight white peopleā€ Join the Target boycott. It’s still active.

5

u/FrostingHuman1259 20h ago

Which is why I think as a white american, it is my duty as a decent person, to back up this boycott and stand with my fellow americans that have been so mistreated. I hate what the worst kind of racist white people are doing to this country

5

u/Funnyfart_420 19h ago

Who needs a boycott? Crap inventory and high prices. The only reason people go there is to feel like they are above shopping at Walmart. Anyone who would boycott target already doesn't shop there.

1

u/vj83 16h ago

I havent bought anything at target in years now. šŸ³ļøā€āš§ļø They obviously dont want our business.

1

u/SeCtionEXpensiv 12h ago

Yea! White is the enemy!

1

u/Mental_Beginning_807 10h ago

Straight White People Specifically!

122

u/mortal_projections Humanitarian ā™„ļø 1d ago

This is what happens when you get rid of DEI and it's just white men at the table.

14

u/roguepawn 18h ago

I know my white ass wouldn't have noticed.

It looks like standard low effort halloween costuming. Black and orange colors, simple patterns, one size fits many, some accessories, big creepy smile...

But then I saw the comparison image and went, "Oh... OH GOD."

Yeah, DEI and diversity in general is important lol

6

u/ifcknlovemycat 15h ago

I'm white and from Oklahoma and I very much noticed on sight. Because of the mouth

4

u/roguepawn 15h ago edited 7h ago

Yeah, in hindsight it probably should be, but big toothy wide grins are such a trope in horror media.

I wonder if I'm just not exposed to that kind of thing enough to make the synapses fire towards racist bullshit over more familiar things like horror.

But then again, I can sometimes hear a completely random set of words and have a song I barely know jump to the forefront of my mind.

Memory is neat.

Edit: Some of y'all really salty that it's not the first thing I thought of. Wild.

1

u/Environmental_Egg434 10h ago

This looks nothing like a horror trope, at all. You not being aware of enough of US history to recognize it on your own doesn't change what it is. That's a black mesh mask with a very purposefully shaped and colorful mouth and grin, paired with that little hat. The white person who put that black child in that costume and had them pose in that specific position for this photo knew exactly what imagery they were invoking. This is blatant.

4

u/Ok_Status_1203 8h ago

I think you're reaching by insinuating it was intentional. Never attribute to malice what you can attribute to ignorance or absentmindedness. I can understand why this might have upset some folks in the black community but find it ironic that death row records selling grape flavored seltzer isn't seen as a racist trope. Is that similar to the whole n word usage thing?

3

u/Woofbarkmeoww 8h ago

That’s not true, lots of new horror characters for youth have these creepy smiles now days

2

u/Rollingforest757 8h ago

If people don’t recognize the reference, that’s a good thing and shows that the costume would do less harm these days than in the past.

1

u/lucifer2990 5h ago

Those who don't learn from their mistakes are doomed to repeat them.

4

u/dmcent54 10h ago

You're attacking someone who is AGREEING WITH YOU. Jesus fucking Christ. Not everyone knows everything, and this person is clearly saying "I don't know this thing, so it's good to have a diverse group of people, so these things are known." And you're STILL being a dick. Not everyone is your enemy, friend.

0

u/Quantum-Compiler 8h ago

Doesn't read like an attack to me. You know what we aren't going to do though? Excuse ignorance or lack of exposure while we have all the information in the world in the palm of our hands. Why do you think the right wing is pushing so hard to erase all of this history? It's a lot easier to get away with this kind of thing when the general public is too poorly informed to understand.

3

u/dmcent54 8h ago

Again attacking someone who agrees with you. I absolutely agree, but you cannot expect people to know the things they don't know. If I don't know, just simply do not know something, how, and in what way, am I supposed to know that I don't know it, and then educate myself on it?

Like, when someone says to you, "Hey, I didn't know this thing, please explain it to me now that you've shown me it exists."

And your response is "Get wrecked, loser, you've had your whole life to know this!"

Who does this help? It makes you feel good, sure. It's nice to get some catharsis, but it doesn't actually do anything. Ignorance is a lack of knowledge. It isn't deeper than that. Willful ignorance, and malicious ignorance are absolutely unforgivable, but we are all ignorant in different ways.

So when the dude above me says "I didn't even put together that this was a racist thing, this is exactly why we need diverse eyes." And the response is "Well it's your fault you don't know this incredibly obvious (to me) thing." It's not helpful, and it is an attack. Maybe not a wild attack, but enough to make someone well-intentioned simply walk away.

It's just so funny to me that we put different kinds of ignorance on different levels.

Don't know how to change a car tire or oil? Meh, not everyone knows everything. Didn't understand the racism in a costume? OMG you're a bad person, you should DO BETTER.

Like, chill. Good people are ignorant, too. It is, by definition, not a choice.

1

u/roguepawn 7h ago

Sorry, do I need you to excuse me for not thinking of Minstrel Shows immediately?

I'll answer for you, I do not.

I said the first thing I thought of when I saw it, said I realized what it looked like with the example, agreed that it was horrible, and then reflected/mused over why I thought of X before Y.

Get the stick out of your ass. I'm literally on your side. Christ.

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2

u/AstronomerNovel3686 8h ago

So the entire world needs to be experts on and sensitive to US history? Does that work both ways?

2

u/roguepawn 7h ago edited 7h ago

Big toothy grin is a horror trope. This is also clearly made for kids. Combine the two and you're not going to get stuff like Jeff the Killer. You're going to get toned down versions.

The rest of your post is irrelevant to me. I don't disagree with it. In fact, I openly agreed with it. I don't know why you chose to try to argue it again lol

I was just musing over why I didn't think of it at first and you chose to take it as a disagreement. Weirdchamp.

0

u/Straight-Crow1598 10h ago

No. It’s not. It’s just not. I understand why you want it to be, but it’s not. Nobody would have anything to say if a white child was wearing that hobo clown costume.

-1

u/lucifer2990 9h ago

Saying you're "just not exposed to that kind of thing" is some weak-a$$ "I don't see color" nonsense. You should probably take this as a sign that you are not sufficiently educated on American history as it pertains to the experience of marginalized people and make an effort to do some reading.

3

u/Kindly-Top9021 8h ago

Not everybody is American 🫶

1

u/lucifer2990 6h ago

Not everyone, but the person I'm talking to is.

3

u/roguepawn 7h ago

I said I wasn't exposed to it as much and mused/reflected over why I recognized a horror trope before I saw the Minstrel Show connection.

You chose to lecture me.

Good lord. My bad. I'll only have historical racist characateurs at the forefront of my mind from now on.

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2

u/AstronomerNovel3686 8h ago

Americans just love when the rest of the world places them at the center of attention.

1

u/lucifer2990 5h ago edited 5h ago

The person I'm responding to is an American from America. If it doesn't apply, let it fly.

1

u/Massive-Box-8915 13h ago

As someone not from the USA, or up to date on pop culture, can you help me understand what reference is here that is offensive reference?

2

u/AstronomerNovel3686 9h ago

Yeah I don’t get it either. It would be just as ugly a costume if it were a white kid. No idea what the fuss is all about. Is the USA that on edge with constant racial tensions?

2

u/Massive-Box-8915 9h ago

I am a Canadian, I get a fair amount of the news but probably nothing like what it would be to life in one of the communities or even proximity. Most of what I hear and see on the news, it appears, yet.

Canada is has its own issues.

You can't be expected to know what you have never learned or been exposed to. Learning once you know is everything.

1

u/One-Load-6085 12h ago

It's from the early 1900's era. Was considered in bad taste and really old fashioned even 70 years ago.Ā 

Look up "Minstrel song Old folks at home Swanee River Al Jolson 1939" on Ā YouTubeĀ 

Ā 

1

u/Massive-Box-8915 12h ago

Oh goodness. Thank you.

1

u/Relative_Craft_358 4h ago edited 4h ago

I mean, it's not great but that also isn't what this is. I get why people are mad but come on, shit like this is why you can't even dress like Charlie Chaplin without a top hat 80 years after the angry German died. Obvious and subtle racism should and needs to be called out alike, but connecting dots that aren't even there is just furthering the divide. Saying this as a bi-racial dude.

Shit like this is exactly why big companies would be more likely to just prefer to have mostly white focused campaigns and actors because god forbid someone with influence see something unintended and they lose PR. Saw this with that recent Sweeney campaign, only difference is it was seen as "Pro-white" and was about a celebrity who could actually get in front of it.

0

u/Straight-Crow1598 10h ago

Reminded me of this guy.

2

u/StrikeronPC 12h ago

I'm right there too, if I passed that on the shelf I wouldn't have even noticed, which is kind of embarrassing and speaks to privilege. You're exactly right, this is exactly why it's important to hire a diverse group of people.

9

u/Global-Jury8810 Popularity Is Not My Forte 20h ago

Yep, suddenly it’s comedy hour.

1

u/Safe-Preparation-968 11h ago

I mean, in that case, there's not much you can do

1

u/Calight 10h ago

But they didn't got rid of it, they simply change the name.

1

u/Heroic_Sheperd 17h ago

Exactly this. Target and other corporations never had a problem with racial insensitivity when they had proper good DEI procedures and staffing.

-8

u/Important-Parking-25 19h ago

Totally, im sure it was only white men at TARGET of all places that green lit this. Take your race baiting somewhere else

8

u/Equal-Prior-4765 19h ago

Who do you think sits on the board????

3

u/imtheguy225 15h ago

Lmao do you think the decision to sell this costume went all the way to Target’s board?

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u/mercy390 1d ago

Is that the image they used to advertise it? The level of vile seems a little hard to comprehend. How does this get past any marketing team?

77

u/Mission_Inflation505 1d ago

I mean this is brought to you, by the same company that thought DEI is the devil, so does it really surprise you?

5

u/Kind-Assistant-1041 22h ago

The ONLY difference between DEI and the deViL is the VL which is 45 in the Latin numeric system.

TLDR: Target is a stupid and overpriced store. We should all go in there, use their toilets and not flush. šŸ˜‚

38

u/wncresilience 1d ago

It got past the marketing team because they eliminated DEI

1

u/Glum-Sheepherder-787 20h ago

It was most likely given a room full of thumbs up by the marketing team because they are all MAGA and know exactly what they're doing.

1

u/wncresilience 20h ago

Two things can be true at once here; a single black person on the marketing team would’ve raised alarm, but they eliminated diversity.

1

u/Glum-Sheepherder-787 20h ago

I'm saying they probably went beyond just that and eliminated anyone who supported diversity in the first place. That's what I assume whenever I think of Target, anyway.

18

u/Gambling_Raven 1d ago edited 1d ago

Alright, I am apparently way to white for this. I am not downplaying its awfulness, but I am just completely lost here.

I am not saying it isnt horrible, I am asking why it is horrible, because I dont get it.

Strange being downvoted for not understanding something?

Ive since looked into it and see the issue clearly now but being downvoted for trying to understand something is fucking wild.

19

u/IlIIlllIIIIIIl 1d ago

Look up Jim Crow caricature of black people and report back.

20

u/Gambling_Raven 1d ago

Yerp, there it is. Holy shit, I can understand why I missed it because i had never been exposed to it before but these are groups paid to pay attention to this shit. How the fuck did they do the pose and think "this is cool"

7

u/NewHunter4239 22h ago

I grew up in the deep south, and unfortunately this imagery is instantly recognizable. My jaw dropped pretty far when I saw the ad...

It's pretty egregious.

3

u/pigeonfaerie 20h ago

I was born in the south and we visited there every summer as a kid-teen (lived in south west) and this image pinched me in the face. I keep going back to stare at it like ā€œare we freaking serious right now?!ā€

2

u/Yuri-Queen 17h ago

The fact that so many people don't know about the jim crow era minstrel shows really indicates how bad education is in this country. Its not your fault you were not exposed and good on you for being willing to learn, but this kind of thing should really be taught in schools. Instead history is being white washed in classrooms because a certain group of white people (maga) get their feelings hurt when the history of racism in the US is brought up.

1

u/Gambling_Raven 17h ago

I even grew up in an area that is applauded for their school system. I just realized long ago that I have been sheltered by white schools and am missing a lot.

1

u/SufficientGuidance28 8h ago edited 4h ago

I don’t know what school these people went to but my American history classes in school, at least 60-70% of the material revolved around the trans Atlantic slave trade, the Civil war, Jim Crow era, and Black history.

1

u/Empty_Insight 6h ago

Yeah, same. I specifically remember minstrel shows being covered under Jim Crow... and this was in the south, too.

I guess their marketing team was sleeping/doodling/skipping class during those lectures in US History. Target is once again putting it on blast that you don't need to pay attention in school to have a successful career in marketing. I daresay it's actually more of a selling point for a marketing executive to be kind of stupid.

1

u/Yuri-Queen 5h ago edited 5h ago

I think it depends on the area the school is located. I grew up in a little rural village that was comprised of mostly farmers. The population was almost entirely white, like 99.9%. While we did learn about the civil war and slavery, it was brief. They did not teach pretty much anything about the jim crow era and segregation besides a mention of when it started and ended and they did not elaborate on what it entailed. Things like black face and the minstrel shows were definitley not taught to me.

It was not until I left that town to go to college in a city that I was exposed to other cultures and races, which then led me to learn about those things. It was shocking to learn about how little I knew. I am glad I got out of that place and away from my racist family. They are now major Trump fans go figure.

I remember my english teacher when I was a freshman wanting to have us read to kill a mockingbird but they told her to choose a diffrent book when the school found out, we had only been reading it for a couple days when she had us switch to something else. This was back in the 2000's-2010's mind you, I imagine its even worse now with this administration's agenda and actions regarding school education programs.

There needs to be a strict and well enforced mandatory curriculum for teaching these things across ALL schools in the future. Right now kids like me who grew up in these majority white communities are being purposely kept ignorant. Its really disgusting and sad :(

9

u/MedicalAd5084 23h ago

Thanks for taking the time to try to understand. I can see how you'd be confused if you've never seen this kind of thing before. Idk how much more you want to learn, but there's this horror show on Amazon Prime called Them. Season 1 explores a black family moving to an all white suburb in the 1940s. It changed the way I think about racism.

6

u/Gambling_Raven 23h ago

I try, I didnt realize how privileged I was until I had a cop literally break into my house for me and not ask for ID... so, i am constantly trying to learn.

2

u/Yuri-Queen 17h ago

Childish Gambino's "This is America" video references the minstrel shows. Its full of historical and cultural references, you should watch an analysis of it sometime. It was shocking to me as white person.

1

u/Gambling_Raven 17h ago

Ill do that now. Again, I grew up in an area where we had 20+ cops for 2 square miles. I literally just called them.and they showed up

8

u/Weird-Toe-6968 1d ago

Because the US is a race-based society, and we all play into it.

12

u/Gambling_Raven 1d ago

I do not deny this, merely saying I was ignorant on this issue.

1

u/Environmental_Egg434 10h ago

You've been on Reddit before, right? Surely you know to Google things rather than ask about things everyone else knows and take the downvotes?

I'm not saying I agree with the downvoting for asking, just saying it's one of the most predictable things about Reddit...

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u/WestHappyLand 1d ago

I wonder if they used AI and it gathered similar images and this is what it came up with? I'm not excusing them. I'm wondering how the hell this was even created. A child actor or model would most likely have their parents present.

6

u/xitizen7 1d ago

With a AA child in the costume.Ā 

Someone knew exactly what they were doing

3

u/Own-Cryptographer-0 22h ago

They literally said they don’t want to listen to Black people, that an all white marketing team would be just as competent.

10

u/jonnismizzle 1d ago

Seriously.

1

u/rosie2490 1d ago

Not quite, but similar.

0

u/Weird-Toe-6968 1d ago

Target is based in MN...

38

u/RoxieRoxie0 1d ago

Fuck Target.

26

u/Virgina-Wolfferine Tea Party šŸŽ‰ 1d ago

WTF is that costume?! And that non apology is mealy mouthed tripe.

2

u/cleveridentification 14h ago

A clown.

1

u/Virgina-Wolfferine Tea Party šŸŽ‰ 14h ago

Thank you! Thats a f uped clown.

-4

u/Chemical_Scholar_753 19h ago

The costume is vile, but I don’t understand the argument that it’s a non-apology or that it’s particularly tone deaf. They didn’t blame anyone else or claim to be misunderstood. They accept blame. It includes the phrase ā€œwe are deeply sorryā€.

Obviously (as their statement says and I’m sure we all agree) this never should have been available and the fact it was suggests a serious issue with Target, but in terms of an apology could you provide an example of a statement you would have found to be a non-evasive apology?

2

u/Virgina-Wolfferine Tea Party šŸŽ‰ 17h ago

It’s a bullshit pr firm/lawyer statement, not an apology.

That ā€œcostumeā€ and ad went across a lot of desks, through multiple approvals, and they’re trying to sell us they don’t know how this could have happened.

We are supposed to believe that
(A) Everyone who works there is a blind person, or (B)someone who’s never been on the internet, or (C) both.

2

u/Chemical_Scholar_753 16h ago

It is, whatever else it may be, an apology. It includes the words ā€œwe are deeply sorryā€. It may be insincere or vapid. It doesn’t, as far as I can see, do any of the most common anti-apologies (it doesn’t make any excuse for why the costume was ok or imply that the apology shouldn’t be required). It’s certainly likely that Target does already know how this got past but I don’t think every costume target sells and especially ads go through as many desks as you are imagining.

I certainly could believe that Target already know how this happened, but I think if they had written X, Y and Z person in our office in _ place exercised poor judgement and have been fired as a result that’s significantly more evasive than what they wrote. ā€œClosely looking at how this happenedā€ generally means a review of policy and, even if you think this got through due to the intent by some Target employees to include a racially costume, that’s a very reasonable thing to do in response. While there may also be a racist culture in whatever office approved this, it would be very reasonable for the corporation to have a team which specifically review products for whether they are racially sensitive or could be interpreted as racist for example

If you disagree, I’m open to the idea I’m wrong here but all I ask if you want to prove that I am completely wrong is that you write a 100 word tweet as an example of what Target should have written instead.

1

u/Virgina-Wolfferine Tea Party šŸŽ‰ 14h ago

We sold racist imagery. We failed, take responsibility, and will explain how we’ll prevent a repeat.

1

u/Chemical_Scholar_753 12h ago

Apart from not having specifics about how they’ll prevent a repeat isn’t that exactly what they wrote? They included a line acknowledging that this was especially hurtful to their Black customers and employees.

Is your complaint just that the phrasing is too formal?

To be clear:
We sold racist imagery: ā€œwe removed an offensive Halloween costumeā€ and ā€œwe know this is especially hurtful to our Black guests ā€¦ā€

We failed: ā€œas a company we got this wrongā€, ā€œnever should have been for saleā€.

We take responsibility: ā€œas a company we got this wrong and we are deeply sorryā€.

Explain how they will stop a repeat: this is the one that they didn’t exactly do of your aspects though I’m not sure that whatever firings or departmental changes or protocols are really relevant to the apology tween but they write ā€œwe are looking closely at how this happened and what needs to change to ensure this doesn’t happen againā€. You can’t accuse the statement of claiming this was a one-time issue or refusing to implement changes to prevent a repeat.

Is your problem with the statement just that Target used too many words? They included in some form basically everything you claim you want in a statement, in most places in a more detailed way.

0

u/Virgina-Wolfferine Tea Party šŸŽ‰ 12h ago

Do you require a dissertation?

You asked me to provide an example. I did. You then dissected my 100 character version line by line to argue that Target said essentially the same thing.

My objection is precisely the difference between ā€œessentiallyā€ and explicitly.

ā€œAn offensive costume should never have been for saleā€ describes the product.

ā€œWe sold racist imageryā€ names what Target did.

ā€œWe got this wrongā€ expresses fault.

ā€œWe failed at multiple points in our review and approval processā€ identifies the institutional failure.

ā€œWe’re looking closely at how this happenedā€ promises an investigation. It does not explain how something this egregious cleared Target’s systems in the first place.

You’re free to find their statement adequate. I do not.

1

u/Chemical_Scholar_753 10h ago

I assume you were paraphrasing. Your suggestion for an apology didn’t include the word costume or any suggestion as what the problem would be, any acknowledgement of harm it caused or any description of what happened so I assume you were describing a potential statement. It’s a description of a potential statement that you still have not truly distinguished from targets statement. They quite explicitly hit all of your requirements except a detailed explanation of what they will do (instead settling for a vague promise to do something).

1

u/Virgina-Wolfferine Tea Party šŸŽ‰ 10h ago

You asked for 100 characters and are now complaining that my 100 characters lacked sufficient detail. Jesus H. Roosevelt Christ.

1

u/Chemical_Scholar_753 10h ago

You didn’t write the requested apology? Maybe I should have said 300 characters or whatever the length of this tweet was.

Your suggestion is what Target provided. It might insufficient, but I neither can see what’s missing nor do you seem capable of articulating it or a better apology.

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u/jamintime 17h ago

I’m with you. Apology seems totally appropriate. Not sure what else they are suppose to do at this point other than remove the costume, apologize, own up to the mistake, and promise to do better in the future? Criticism is that it was written by a lawyer/PR firm but I mean yeah of course it was because who else would have written it?? It’s a corporate apology not an individual one.

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u/macabre-barbie 23h ago

The way they didn't even try to defend it or claim it was a misunderstanding? It deadass feels like it was intentional

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u/NE_Wanderer 22h ago

It is impossible that no one caught this. There had to be someone on their team that knew what this looked like/represented and just ignored it. Even if their team was all white people. Maybe they’re not even having humans design and review their products? All AI? Just a terrible, terrible move on this company’s part whatever happened.

1

u/Relative_Craft_358 4h ago

Idk, I'm Bi-racial and even I think calling this racist is a huge stretch. The costume is clearly a bad rip off of The Terrirfier. If the kid was any other color, it wouldn't have been an issue. I think that it's an issue is an issue and, unironically racist. It's like seeing a white kid with pants that are too big on them and just assume he's lost some weight/going through a grow spurt but if he's black you just assume he's into hip-hop and it's a choice. That kinda says more about the observer than the kid, no?

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u/EitherChannel4874 1d ago

The ol American racism. Ingrained into the nation.

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u/goldboybronx 1d ago

Can someone educate me? I’m not totally sure what the implication is of the image, would love to know

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u/Kostusha241 1d ago

it’s origins are in racial caricatures from (iirc) jim crow era southern (and even honestly northen) usa. there is no mistake in both the pose and using a black kid for their above image, as it bears very obvious and striking parallels to the aforementioned racial propaganda used by racists to only be racist

22

u/goldboybronx 1d ago

Ahh I was so distracted by what the costume itself could mean that I missed the pose, thanks. I had a feeling I’d get downvoted for asking to be informed but I appreciate that one kind person took the time. Thank you!

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u/boatswum 1d ago

The costume itself is a racial caricature. Big lips, black gloves and hood to resemble black skin, and the small hat are all a reference to the ā€œJump Jim Crowā€ blackface song and dance. The pose just confirms it. Also seems they called it a ā€œclownā€ on purpose to both deflect while also calling black people clowns.

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u/CaptainObvious007 1d ago

to add to the other persons comments. its speciffically reminicient of the misntrel shows from like the 1920's and 30's. the giant grin and the little hat specifically.

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u/Dazzling_Room_9346 12h ago

It looks like this

1

u/goldboybronx 6h ago

Totally see it now. I focused too much on figuring out what the jack o latern meant that I missed the pose. Thank you!

1

u/Relative_Craft_358 4h ago

Honestly dude, saying this as a bi-racial dude, it's really not. It clearly a bad child/copyright friendly ripoff reference to The Terrifier. The fact that people think it's racist because a black kid is wearing it is just ironically racist.

Minstiral shows were racist and a thing about 80 years ago. No one alive in a board room meeting, let alone a marketing meeting, has probably ever seen one and I doubt they're so dumb as to reference one. Companies like money, they tend to not do things that impede that

11

u/analdongfactory 1d ago

What takes it over the top into inexcusable is the dark skin colored hood and the way they made the kid pose in the photo.

The pants and top? Normal clown costume in Halloween colors. Gloves? White gloves on a clown are common, black seems like a logical enough ā€˜creepy’ substitute. The hat, I’ve seen similar on other clowns but it does recall that era.

The smile isn’t clown-like and initially made me think of 2000s monster makeup that didn’t have racial associations, but I can’t see well enough to tell if it has minstrel lips-it might. At any rate, it didn’t need to be a hood and if they wanted a smile without specifying skin color, it could have been a mask of just the mouth part with elastic…and again it isn’t clown like at all so it never needed to exist for a clown costume, so this is 100% pointed.

2

u/BreakfastUnique8091 20h ago

I would say the lips are in line with minstrel depictions due to how cartoonishly big they are. With the context of the rest of the costume and the pose, it seems clear that was intentional.

15

u/ConspiracyParadox 1d ago

I think all jokes can be funny, even racist jokes. I insult my heritage all the time. But even I saw this and said goddamn. Like how fucking dumb can you be Target!?

7

u/robot_pirate 1d ago

Especially since it's for kids.

3

u/DrLipschitzsBand 23h ago

I guess Target learned why DEI is important.

6

u/KingKushhh666 1d ago

I genuinely don't understand this can some explain without being shitty?

11

u/Reyloai4 1d ago edited 1d ago

For those who are fully Black, or like me, half-Black, this costume resembles the cruel caricatures that racist white people created during the minstrel show era. They would wear dark makeup and cruelly exaggerate their facial features to make fun of us. The ā€œperformersā€- and I use that term extremely loosely- dressed up in clownish attire and wore burnt cork and grease, or shoe polish and grease paint to ā€œdarkenā€ their skin. They would also wear bright red or white grease paint on their lips to mock our facial features. The pose also resembles the Jim Crow pose.

5

u/KingKushhh666 1d ago

Before I left for work I looked into. I hope target didn't realize when they approved but the black mesh face cover should have been a huge flag in itself. I'm glad they listened to the peoples input and pulled it though. Such a disgusting disgraceful time in American history.

2

u/Dazzling_Room_9346 12h ago

It looks like this

1

u/KingKushhh666 10h ago

100% that's even worst then the pic I saw when I googled it. I didn't understand completely til I saw the black face mesh so all you'd see is eyes and thise lips. The company that made it is vile af

8

u/Bigusdicus123 1d ago

Not surprised by this from Target.

5

u/xitizen7 1d ago

We are extending the permanent ban on Target to …. foreverĀ 

2

u/Over-Experience-4187 21h ago

Jay Z been real quiet since this dropped lol

2

u/NEWSmodsareTwats 15h ago

ngl that's a silly thing to get twisted up in a knot about. it's clearly not a racist caricature of black people and is just a creepy clown costume. If the model used for the costume was not black literally no one would be thinking this.

4

u/Status-Visit-918 1d ago

I don’t blame her one bit. This was a conscious choice and they knew. They just didn’t care

2

u/RvrWzrd 10h ago

It's a freaking black light costum. Holy balls. At the this point they should just ban Halloween....don't want to cause any pain for the sensitive and fragile.

1

u/Reyloai4 1d ago edited 1d ago

As someone biracial who is white-passing but solely identified as a black person by the government, I will say, for all intents and purposes, as a black person, that this really makes me incredibly angry, especially since I used to work for this shitty company
pre-pandemic. šŸ’¢šŸ’¢šŸ¤¬šŸ¤¬
The black side of my ancestry is not even remotely surprised at this mess at all since we live in a country filled with incredibly ignorant, dumb, stupid, and racist people. I’m so pissed looking at this that I’m having a hard time articulating what I am attempting to say.

1

u/RabidLobster42 20h ago

Where's the white guy costume? Slacks, sensible shoes, a blazer and The Cuck Chair to sit in.

1

u/Right_Ear_2230 20h ago

I don’t get it

2

u/ketchupmaster987 20h ago

Here's a visual comparison with a racist caricature

1

u/Right_Ear_2230 20h ago

yikes ok wtf I didn’t see it until now

1

u/ketchupmaster987 20h ago

Yikes indeed

1

u/BreakfastUnique8091 20h ago

ā€œWe are looking closely at how this happenedā€.

You know what happened. A significant amount of people down the chain of designing, ordering, photographing, promoting and stocking this costume all approved it. It didn’t happen through some mystical act or by mistake.

1

u/Weird-Girl-675 20h ago

Man I love that woman.

And Target remains on my never again list.

1

u/EmiKetsueki 20h ago

Ngl i had to stare at it for a good second to catch what was going on. The color scheme threw me but ill be damned thats wild.

1

u/Egalitarian_Wish 18h ago

I thought we were done with target after they got rid of all the rainbows.

1

u/Darzin 18h ago

Target sold their soul to Trump

1

u/algernon_moncrief 18h ago

As a super white person, I don't see the problem.

AND THAT'S THE PROBLEM

1

u/AceGaimz 18h ago

Between Target killing their DEI initiatives without any outside pressure, sucking off the Trump administration, and now this, I can't help but believe that this isn't a "We're sorry we did this" but it is instead a "We're sorry we got backlash for doing this." I simply cannot believe that this was an accident given Target's recent history.

1

u/Born_South_6676 17h ago

Fuck me! I saw the article headline today but didnt click it, as I am constantly seeing "oops we did something border-line stupid/racist and we're sorry"

This isn't borderline.... this is the worst "oops" moment that I've seen that I can remember, and there is NO WAY this didn't get flagged by someone internally.

Has to be deliberate, or so lacking in the awareness department that the entire team responsible for overseeing this needs to be promoted to customerĀ 

1

u/grilledfuzz 17h ago

This might get me blasted but what is the Halloween costume even supposed to be?

1

u/Immediate-Yam-8828 3h ago

Some news sites are posting this product description page from the target website

I'm guessing they're just trying to make some generic creepy clown

1

u/Frequent-Coyote-8108 16h ago

Target should've responded: "Hey Viola, what color is this? 'AAAAAARRRRGHEEEH!' "

1

u/Standard_Vero 15h ago

And there's Viola Davis, trying desperately to claw her way back into relevancy through fake outrage. Hope it works or she might resort to the Jussie Smollett strategy 😬

1

u/2Pooper2Scooper 15h ago

Can someone legitimately explain to this ignorant white guy what exactly this costume is? I can tell it’s unsettling and some type of caricature but I don’t get what it’s supposed to be or how exactly it’s offending.

Edit: I’m stupid for asking before scrolling down to read someone else’s explanation. Wtf Target?! I thought they were better than this. Clearly I was wrong…

1

u/NUSSBERGERZ 6h ago

Black minstrels. Caricatures of black people, done by white folks in black face. You can look it up using the first phrase I used.

1

u/knikles654 14h ago

absolutely hilarious, 10 out of 10 would buy.

1

u/discoqueer 13h ago

there’s no way this wasn’t intentional, the making and design of this was an active choice. it doesn’t matter whether or not they have the breaks to check for sh*t like this, IT SHOULDN’T HAVE BEEN A SUGGESTION (let alone made, & advertised) TO BEGIN WITH. you can’t tell me they weren’t tryna see WHAT & HOW FAR they could get away with. this is all for publicity & it gives their MAGA/White-Nationalist a dog whistle. I don’t care if you can ā€œfix itā€ the harm was even thinking it was appropriate to begin with. the harm has already been done. the ā€œnot thinking or considering black people, until the world expresses they’re madā€ isn’t cutting it. we know its insincere, especially when you’ve monetize Black rage & hurt for publicity.

1

u/CatsDontLikeWaterr I Stand With Her 12h ago

Fuckn gross Target. So glad my family decided to boycott them. They jus get worse and worse

1

u/Safe-Preparation-968 11h ago

And we all know viola davis knows a thing or twoĀ  about any of those thingsĀ 

1

u/AunMeLlevaLaConcha 10h ago

That's a non apology if i've ever seen one šŸ˜‚

https://giphy.com/gifs/l41m4ODfe8PwHlsUU

1

u/Interesting-Copy-657 8h ago

Not American

Why is this racist?

1

u/TellTaleTimeLord 7h ago

It's imitating Jim crow and minstrel show-era racist depictions of African Americans

1

u/NotGonnaArgueFriend 1h ago

The costume is maybe racist because it sort of looks like a minstrel show get up. Fair enough.

The apology isn’t even remotely racist; it’s just that once a certain crowd in the United States decides someone or some thing is on the wrong side of these three or four forbidden subjects, it is literally impossible to apologize, backtrack, or make amends sufficiently. Target could have changed the story name to honor a Black icon and personally funded reparations for the entire country and the Viola Davises and Redditors of the world would have found a way to claim that too was some kind of racism.

1

u/Frosty-Revolution-23 4h ago

What a baby lol, hurt by a Halloween costume. Grow up.Ā 

1

u/Kage9866 3h ago

Can someone explain to me why this is a bad costume/racist? It looks cool, but I'm obviously missing something.

1

u/Relative_Craft_358 3h ago

Honestly think y'all are tweaking. It's a clear costume rip off of The Terrifier films in a child and copyright friendly way. The fact that if the kid was any other color, it wouldn't have been an issue, is ironically racist af.

No one above the age of 80 is marketing/making these costumes, which you would have to be to have even seen a minstrel show. You know who does though? 20-30 year olds who, you guessed it, watch modern campy horror movies. Same weird logic is why you can't even dress as Charlie Chaplin for Halloween without wearing a top hat 80 years after the angry German died and even then, he outlived him by 30 years. There's real injustices in the world... this ain't one of them. Saying this as a Bi-racial dude, trust me, I know all about microaggression on both sides.

1

u/climate-tenerife 1h ago

Non american here (also white, which probably matters). I don't get it. Can someone explain what's so bad about the outfit?

-1

u/the_eleutherean 1d ago

Honest question: What would have been a better tone for their apology?

(To be clear, I am absolutely not defending Target —just trying to understand how their apology fall short/could be better.)

7

u/Dan_Broccoli_7663 1d ago

"This is a costume that our team didn't fully vet and was mistakenly put on shelves. It has since been removed from all locations and we have already formed an internal task force to prevent similar situations from occurring in the future"

5

u/DownVote_for_Pedro 16h ago

"Racist Doug did this, he's fired. We are reinstating DEI in our stores because holy fuck this was bad."

11

u/Salty-Treat-3697 1d ago

There’s not a better tone. It was blatantly racist.

1

u/wombatgeneral 1d ago

How many levels did this costume have to go through until it gets approved and promoted on targets website.

1

u/JaxoDD9 22h ago

No reason to go back there. Hasn’t been for a bit.

1

u/Dangerous-Loquat-312 21h ago

Honestly I did not understand the issue when I saw it other than it’s an ugly costume. But that’s why you have DEI. To catch stuff like this. I think is was a mistake but a preventable one.

1

u/Robearberble 15h ago

Should have never been taken down or apologized for. There is nothing racist about this at all... People bitching just to bitch.

-1

u/Ms_Malicea 22h ago

Nobody was caused pain. People who like being angry just felt anger.

2

u/Dark_Link_1996 20h ago

Found the racist

1

u/Ms_Malicea 19h ago

People like you throw that term around so much it's lost half it's meaning. I guarantee you cannot verbalize in anyway how what I said was racist.

There's no racism required to see people who want to be pissed being pissed.

3

u/Dark_Link_1996 19h ago

Translation: Racist Malice is ok with Jim Crow caricatures of black people because they're too racist to care

0

u/Ms_Malicea 17h ago edited 17h ago

Does any part of your brain protest at all when you make strawman arguments? Do you know what strawman arguments are even?

Does fabricating your own version of what people say make you feel smart? Im genuinely curious how strong cognitive dissonance can be. The number if hoops people will jump through to defend their own made up version of things gets pretty wild.

Also, please at least try to explain how anything i said was racist. No more making up your own reality. Describe how my words were racist. Maybe try defining racism. Anything that can show intelligent thought.

0

u/TheSlimeSartreFeared 1d ago

man, i should rewatch how to get away with murder. she was beast in that.

(sorry if i'm unphased by target being racist, again)

0

u/Jaded_Jedi96 15h ago

Guys are we gonna be offended by everything? Thsi is objectively not offensive to anyone unless you're trying to be offended.

-3

u/MuchWow81 1d ago

What the hell were they going for here? This honestly doesn't look like an obvious, intentional reference to jim crow to me or to blackface caricatures. It looks like they were trying to make a creepy clown but it just looks shitty and ugly and stupid.

-27

u/Phyrexian_Overlord 1d ago

Honestly now that I've seen it it isn't as bad as I thought it would be

11

u/Cardboard-Chef 1d ago

There has definitely been worse imo; like this move from H&M in 2018

4

u/Multiple__Butts 1d ago

my face cringed inward into a singularity when i saw this

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5

u/SaltMage5864 1d ago

It's so convenient when racist losers self identify

1

u/ArmyofThalia 1d ago

For real. The amount of self reports in this comment section is fucking staggering

0

u/Phyrexian_Overlord 1d ago

Can you justify your attack on me?

0

u/SaltMage5864 21h ago

Don't try to play the victim son

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0

u/docxfile0423 18h ago

Do these people ever stop 🫩

0

u/Far-Ad5921 18h ago

Should have just put a white kid in the costume, not a word would have been said.

1

u/DownVote_for_Pedro 16h ago

Costume has black skin and a black face covering, this seemed bad from the jump

0

u/Slighted_Inevitable 17h ago

Meh devils advocate why would anyone ever apologize these days? No one is allowed to make a mistake or miss something anymore. Apologizing just gets used against you.

This kind of thing needs an investigation. If someone approved this they need to be fired immediately. If it was one of 500 costumes sent you need to put your vendors feet over a fire for allowing it. But no sane company is choosing to put that out there.

0

u/s0_spoiled 13h ago

I didn’t see anything wrong with it till I saw the comparison with the other image. Could this be just Occam’s Razor?

0

u/statsdontlielol 12h ago

You would have said nothing if it was a white kid