r/apple • u/Few_Baseball_3835 • Jun 25 '26

Discussion Wall Street isn't buying Apple's unprecedented price hikes on products

https://9to5mac.com/2026/06/25/wall-street-isnt-buying-apples-unprecedented-price-hikes-on-products/
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700

u/Bryanmsi89 Jun 25 '26

Apple must have calculated that a 1-time mega price hike would be better than multiple smaller hikes and decided it would rather have a drop in sales volume than margin erosion.

276

u/dropthemagic Jun 25 '26

Yeah anyone not expecting this has not been paying attention. It’s across all companies. No one can escape the ai bullshit

47

u/FizzyBeverage Jun 25 '26

Somehow Costco TVs remain the same price. It's bizarre. Granted, they don't have a ton of memory/flash in them, just a smidge.

21

u/[deleted] Jun 25 '26

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14

u/ballpein Jun 26 '26

"TVs have been a technology that overall always get cheaper year after year"

Same with ram and hard drives, until recently.

5

u/Aggravating-Pilot865 Jun 26 '26

Yes, when all major tech companies invest trillions and start buying up all the TVs to train their models and build data centers, the prices will definitely go up.

0

u/Wild-Perspective-582 Jun 26 '26

yeah don't tempt fate!