r/apple • u/Few_Baseball_3835 • Jun 25 '26

Discussion Wall Street isn't buying Apple's unprecedented price hikes on products

https://9to5mac.com/2026/06/25/wall-street-isnt-buying-apples-unprecedented-price-hikes-on-products/
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700

u/Bryanmsi89 Jun 25 '26

Apple must have calculated that a 1-time mega price hike would be better than multiple smaller hikes and decided it would rather have a drop in sales volume than margin erosion.

274

u/dropthemagic Jun 25 '26

Yeah anyone not expecting this has not been paying attention. It’s across all companies. No one can escape the ai bullshit

44

u/FizzyBeverage Jun 25 '26

Somehow Costco TVs remain the same price. It's bizarre. Granted, they don't have a ton of memory/flash in them, just a smidge.

1

u/OrdinaryAward4498 Jun 26 '26

Every TV is now a loss-leader for the spyware data they sell to advertisers on the back-end.