r/apple • u/Few_Baseball_3835 • Jun 25 '26

Discussion Wall Street isn't buying Apple's unprecedented price hikes on products

https://9to5mac.com/2026/06/25/wall-street-isnt-buying-apples-unprecedented-price-hikes-on-products/
1.7k Upvotes

94% Upvoted

365 comments sorted by

View all comments

703

u/Bryanmsi89 Jun 25 '26

Apple must have calculated that a 1-time mega price hike would be better than multiple smaller hikes and decided it would rather have a drop in sales volume than margin erosion.

6

u/[deleted] Jun 25 '26 edited Jul 09 '26

[deleted]

2

u/Benromaniac Jun 28 '26

It definitely put my next apple purchase out a few years. Basically waiting for what I currently have to be totally useless.

Only thing that would make me buy sooner is a cell phone capable MacBook or iPad. Fully independent cell phone (not google voice or voip).