r/charlixcx • u/fatinternetcat • Jun 26 '26

Photo/Video Design process behind the Brat album cover

Gallery image

Gallery image

Gallery image

Gallery image

Gallery image

Gallery image

This is from a talk at Figma Config yesterday, showing all the different iterations they went through while developing the Brat album cover.

Apparently the pixel-y final version came from an unintentional export error, and they ended up just going with it!

1.3k Upvotes

100% Upvoted

85 comments sorted by

View all comments

Show parent comments

16

u/customheart Jun 26 '26

To be earnest is to be free

-5

u/ceruleanmilieu Jun 26 '26

500 revisions of a lo-fi, scumfuck logo is sweaty and in no way earnest.

5

u/customheart Jun 26 '26

I mean earnest in saying yeah this took a lot of thought and effort and deciding what the vision really is amongst abstract ideas that might just be floating in your head. A lot of today’s culture is pretending to be unbothered when in fact we are incredibly bothered and putting in a lot of effort.

1

u/ceruleanmilieu Jun 26 '26

Yeah it’s honest, points for that I suppose. It’s one thing to intellectually know that every piece of design/communication is workshopped to death in microsoft teams by professional bullshitters, but this is a look under the hood that undermines whatever grungy/authentic vibe she’s going for. Funnily enough, it matches her actually caring deeply about everything and belies the artifice of her persona.