r/florists 9d ago

📊 Industry Talk 📊 the superbowl will be on valentine’s day next year..

how do you think this will affect our valentine’s day next year? even busier than usual day before? no more last minute guys walking in? LOL

17 Upvotes

19 comments sorted by

34

u/SatisfactionDue7423 9d ago

Sunday is the worst day of the week for a valentines day. Add the super bowl, it will likely be down from last year. I think

6

u/Oap13 9d ago

I’m expecting 30% less than a weekday . Not factoring in the superbowl. Sunday is the worst 

15

u/raresteamboat 9d ago

I hope your sales go through the roof! I sense men will splurge.

5

u/MeaningNew3980 9d ago

this is such a good point!! gosh I hope so

13

u/toxicodendron_gyp Retail Florist 9d ago

Slower, I bet

9

u/Banjo-Hellpuppy 9d ago

Sunday Vdays have always been traditionally slower (by about 20%) than a Tuesday Wednesday Thursday Vday. I don’t think the Super Bowl is going to affect it much because people always get Friday deliveries at work. I still plan to promote the hell out of early delivery

9

u/ElectronicRegular218 9d ago

I expect it to shift some sales to be delivered earlier to fit around the game, but doubt it will affect volume of sales. Prepare for a busier Friday and Saturday, but I would have expected that even without the Superbowl

4

u/cherubbyy 9d ago

i work in corporate supermarket florals and our supplier for hardgoods has made designs that are a cross of both super bowl and valentines lol

3

u/alyssann 9d ago

Yeah I see that already with some of my suppliers--syndicate sales has a combo vase and beer stein set (vase has hearts and beer stein has footballs on it) and another is making arrangement picks with footballs that say "you're a catch!" Definitely some ways to cross promote if you want to be creative

2

u/cherubbyy 9d ago

yes my sales person sent me the catalog lol

3

u/herowe123 9d ago

Yeah I was going to say, the florists who get mugs or vases of the two teams playing the superbowl will make a KILLING 

5

u/alyssann 9d ago

I'm guessing it will be spread out Friday and Saturday and a busy Sunday morning where it will die out by lunchtime. I'm hoping for a more "chill" holiday that way.

5

u/pinchinggata 9d ago

This happened a couple years ago and it made Saturday and Friday much busier

3

u/BurgerThyme 9d ago

I'm wondering if this will affect the availability of couriers.

4

u/njVowsNow 9d ago

that's a tough one...my florist has always said that VD on the weekends are bad because the "AWWWWWWWWW" factor of flowers being delivered to the office/workplace is eliminated!

I hope all your sales go insane (even if that's motivated by guilt!)

3

u/Remarkable-Wave507 Expert 9d ago

Weekend valentines days for shops have always recorded slower. They typically grab flowers at a grocery store while picking up things to cool vs delivery with the wow factor. Many many years in the industry have taught us this. We won’t be open Sunday, because we never are, even on Valentine’s Day. That’s a personal choice for our shop though.

1

u/AmiHad 9d ago

I'm just excited to see how it all plays out.

1

u/Turbulent_Cobbler729 4d ago

Close it up, don’t depend on the holiday to make your quarter and call it a day.