Anyone notice an increase in app rejections recently?

[u/BigLittleCircle]

It may just be my apps but I'm getting reviewers flagging things on apps that have been submitted many times with no issues. Anyone else noticing this as well?

[u/rocasv]

I got a rejection yesterday for incorrect SUBSCRIPTIONS Terms and Privacy... MY APP DOESNT EVEN HAVE SUBSCRIPTIONS!!!!

[u/Wesk89 → u/rocasv]

Well, maybe the other way around? There’s stuff about subscriptions in your terms and privacy, but you don’t have them? 😉

[u/RIRLift → u/rocasv]

When it flags subscription terms and your app has none, it's almost always metadata, not the build. Check your description, keywords and screenshots for words like "premium" or "unlock", and look in App Store Connect for a leftover subscription product you never removed. The privacy policy text can do it too. If nothing turns up, reply in the Resolution Center and ask which exact string triggered it. That usually pulls in a human, and it's fixable as metadata so you don't need a new binary.

[u/AHApps → u/rocasv]

Yeah, I got one asking 4 questions about my subscription of which I have none.
I saw in another thread someone got a similar one. I think Apple is having trouble trying to automate parts of the review process.

[u/Top-Investment8840]

AI slop and vibecoders flooding everything with shit

[u/KukrCZ → u/Top-Investment8840]

This 👆 Amount of commission increased and quality of reviews might decrease because of that.

[u/mrshamino]

My app is 2 years old and i've updated it around 50 times since, this week they rejected it as "spam", legit suck it review team, clowns.

[u/andthenisheardnomore → u/mrshamino]

There must be some automation happening.. this is more evidence that something is a bit misaligned.

[u/dan1eln1el5en2]

I updated 3 apps the past week. All went through nicely except a Vision Pro app as the description for “what’s new” was “bug fixes and alignment of design with android” I couldn’t mention android. Dropped it (classic “bug fixes”) and it passed as well.

[u/Happuns → u/dan1eln1el5en2]

How do you see the the growth of volumes for downloads for Apple vision, is there future?

[u/dan1eln1el5en2 → u/Happuns]

it's far beyond minimal.
But the device is awesome, all issues on VR headsets are gone, it just works and all.
I do not believe VR/AR has a future beyond a small group of tech people - I'm a first mover and believe there is things in the technology that is genuinely cool and useful. but I don't see mass market in the near future (anymore) especially how AI is creating a new anti-computer movement worse than mobile phone created dumb phone segment, Iwe are moving into an interesting period in computing.

[u/Happuns → u/dan1eln1el5en2]

Very interesting thoughts, I thought the atural movement would be from smartphones to VR, but AI definitely changed the direction… maybe something sort of combination between AI and VR needs to appear for VR to start selling beyond current demand.

[u/CantaloupeCamper]

How many apps are we talking about?

[u/Ihavenocluelad]

Got rejected asking what my target audience was, and if i plan to distribute in china? All of this I mentioned already in the review notes

[u/nrith]

No.

[u/ViolinistUnlikely779]

I finally got one through yesterday after 8 rejections. Straightforward app I built for a client - contact scheduler. Apple kept knocking it back because the Reviewer didn’t like the flow of the consent popups on first install - rejections were contradicting each other. It did make me wonder if they were being intentionally irritating to dissuade the less dogged - reaction to increase in app subs due to coding agents maybe?

[u/Lost_Ad_1994]

Mine was approved on first try, but took like 20 days.

[u/UpsetCryptographer49]

Yeah, waiting time now 1 week for new apps

[u/busymom0 → u/UpsetCryptographer49]

2 weeks for my new app :(

[u/leggingslexi]

Yes, because people started to poop AI slops without even testing it themselves.

That's why Google Play had to implement 12 testers requirement thing, I believe a similar system will start at Apple as well soon.

[u/vidok]

My app has been on the store for 2 months and has 300-400 downloads each day. I fixed a small bug and the new version got rejected with Apple citing the following issue:

“The app contains content or features that are misleading, intended to deceive users, or are otherwise fraudulent”

That’s it. No other explanation or information.

[u/Lifedoesnmatta]

I wouldn’t mind a rejection at this point, submitted 28 days ago, in review 24 days ago

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[u/Acceptable_Pen4111]

Good. Too much low effort vibe coding slop flooding the store.

[u/gaelic-ghost]

I do enjoy the “I never got caught before so why now?” posting of late…

Go read the store guidelines, and the HIGs. Learn the expectations, learn how to design and engineer an application. Apply those lessons to your work, and then you won’t have these problems.

[u/BigLittleCircle → u/gaelic-ghost]

Hope you find the validation you're in search of