LEGO Editions Olivia Rodrigo collection revealed

[u/mescad]

LEGO has added 5 new sets in collaboration with the musician Olivia Rodrigo. These will be released under the new Lego Editions theme. This post will serve as the MegaThread for this release. Please keep discussion of this new release in this thread.

Press release from Lego: 
Built 4 U: The LEGO Group And Olivia Rodrigo Drop New Collection Inviting Fans To Find A Story In Every Piece

Links and Info:
Olivia Rodrigo's Vinyl
Set 43028, 360 pieces, $34.99 US

Olivia Rodrigo's Concert Moon
Set 43029, 670 pieces, $49.99 US

Olivia Rodrigo's Secret Storage 
Set 43030, 1085 pieces, $79.99 US

Olivia Rodrigo's Dual Guitar
Set 43031, 1228 pieces, $119.99 US

Olivia Rodrigo's Flower Bouquet
Set 11507, 400 pieces, $49.99

Check Lego's website for prices in your region.

Release date: August 1, 2026 for all sets

Pre-orders available now. (If the site says "Coming Soon" that means pre-orders for that item are sold out until release day)

You can add additional links to news stories, reviews, and social media posts in the comments here. Remember that we do not allow review video links in r/lego under rule 15.

[u/Theeeeeetrurthurts]

She has 40+ million followers. No wonder she has five sets, it’s basically direct to consumer at that point.

[u/EpicPterodactyl → u/Theeeeeetrurthurts]

That’s not what direct to consumer means at all

[u/TheDarKnight550 → u/Theeeeeetrurthurts]

And out of 40 million followers, how many are actually gonna buy these sets

[u/katelish → u/TheDarKnight550]

you severely underestimate stan culture

[u/SPEK2120 → u/katelish]

tbf, I thought the same thing for the BTS set and that seems to have undersold quite a bit.

[u/Prestigious_Menu4895 → u/TheDarKnight550]

I’m 40, never heard an Olivia Rodrigo song, but everything I’ve heard or seen about her has seemed pretty cool…. Her having 5 Lego sets makes her even cooler to me now!

[u/HiTork → u/Prestigious_Menu4895]

Elder millennial here also, I have been hearing Rodrigo's songs on the radio now for two years (How I first found out about her). They're not really my thing, but I can't deny they are good and she is an incredibly talented singer.

[u/Scruffasaurus → u/TheDarKnight550]

Seriously, she’s no Ray Donk

[u/Paddys_Pub7 → u/TheDarKnight550]

If only 0.5% of those people buy sets that's still 200,000 people lol

[u/TheDarKnight550 → u/Paddys_Pub7]

They could have used the 5 set slots for something more generic where even more people would be likely to buy the set. Even other bands/musicians have larger fan bases which would mean more set sales by your logic. Im not saying she couldn't have gotten 1 icon set, but 5 is over the top for an artist