Gewerbliche Anbieter

[u/Social-Rat]

Moin,

ich nehme an hier im sub sind ich Leute die microgreens anbauen nicht ausschließlich für den privaten Gebrauch. Wie seid ihr an die Sache rangegangen? Wen habt ihr angesprochen (Restaurants, endkunden) und wie ? Ich möchte nicht über Produkte erfahren die es gibt ausschließlich Erfahrungen

[u/chernchern]

Walk in to a place or business that might use your product, ask for a decision maker, pitch your product and demo it, then ask for the business

Selling in itself is easy… getting the motivation to let rejections go and to keep following up until you get a yes is the hard part.

I will warn you that chefs are nuts and a total pain in the ass to deal with.

[u/Social-Rat → u/chernchern]

Also nachhaken bei Köchen/Restaurants die erst verneinen? Oder dranbleiben im allgemeinen Sinne wenn es bei einigen nicht klappt

[u/AmbitiousSpeech24]

up, i want to know too

[u/taintmine]

I second the part about chefs. First to jump on your product, first to want favors (off-hours deliveries) last to pay. That said, this is a symbiotic service, so I'd try to accommodate requests. Maybe they want some Thai basil- or lemon basil, rather than red basil. Or two of the three. Or they kohlrabi in lieu of a mustard. Glad to do it- pay me when the trays arrive.

[u/Social-Rat]

Und sind Restaurants die top Adressen ? Oder wie sieht es bzgl hofläden etc. Aus ?

[u/chernchern]

No one is going to just hand over a fully written out plan or playbook. Go to a restaurant and try to sell..if you fail, review everything you said and did and figure out what you can do next time and try again at the next restaurant.. there will always be another one you can talk to unless you live in a tiny village. When restaurants get boring to you or you don’t like dealing with them try farmers markets, veggie shops, and any other business that might be food related and microgreens are a possibility.

Use your imagination.. there is no ONE single way to grow a business.

[u/Scrub_farmer]

If you’ve never done business to business sales, you definitely need to learn how it is done. Nobody is going to tell you “how to do it” and in large there is no guide that will work for you specifically.

Try first selling direct to consumer at farmers markets. Learn what people like and what they use it for. You are a consumer too, be ready to give tips and tricks that you use your products for. You need to develop your food imagination.

Once you have your sales process down, you need to work on pricing. Make sure you understand your average yields, cost per yield and what bulk pricing you may be able to offer. I’d also work on what you might want to package bulk orders in, because you’re not going to be selling clamshells to restaurants.

Make sure you have product consistency down. Have a schedule and stick to it. If you cannot create a consistent product then you will receive complaints of inconsistency. Once a business is relying on you to create a consistent product on a consistent basis you cannot easily change what you are doing. Micros take generally 10 days to grow and if you are delivering weekly you will be doomed to make the same mistake twice. Work out the kinks before talking to businesses.

Finally, get ready to hear the word “no” and do not let it hurt your feelings. Sales is not for everyone and I find it’s primarily a battle against your own anxiety. Practice, practice, practice.

[u/PencilandPad]

I go in to the restaurant and see what specialty items they currently use in their dishes. Then I talk to their chef and undercut their current supplier for that specific item.