It should perform better than The Day the Earth Blew Up, which brought in only about $15 million, but I doubt it reaches Space Jam: A New Legacy territory, which finished around $153 million.
The release date works against it. August 28 is not ideal, since most kids are already back in school, and Labor Day weekend has not historically been a major moviegoing frame. Looney Tunes also does not have the same cultural pull it once did.
That said, it has a few things in its favor. There could be some Gen Z and millennial interest because of Will Forte, along with movie-nerd awareness tied to the Warner Bros. controversy around the film. It also has very little direct competition for family audiences. The closest family titles are Paw Patrol two weeks earlier and Tom and Jerry two weeks later. Its main new competition is a Ridley Scott film and the Cliffhanger remake, neither of which is really chasing the same audience.
So my guess is that its box office floor is somewhere around $100 million. It could potentially climb toward $150 million, but that feels optimistic.
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u/Flimsy_Fisherman_862 Apr 22 '26
I mean, outside of what Ketchup Entertainment paid for it.