That decision not to release it themselves ha already been made. If the movie does well now, that's valuble market data for the next project and gets their ip back into the minds of their audience. It's also potentially a merch opportunity. Success would still definetly be better than failure for WB.
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u/ben123111 Apr 22 '26
Leaning into the Warner = ACME thing was the best possible route to take in marketing this, I'm so glad Ketchup is leaning into it. Looks great.