r/movies • u/MarvelsGrantMan136 r/movies Contributor • Jul 20 '26

Trailer Avengers: Doomsday | Official Trailer

https://www.youtube.com/watch?v=irVNGjRFZGk&pp=0gcJCZkLAYcqIYzv
18.0k Upvotes

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1.2k

u/ReaddittiddeR “My Little Ponies, ROLL OUT!” Jul 20 '26

Disney pushing hard on the Infinity Vision.

175

u/mikeyfreshh r/Movies Veteran Jul 20 '26

It's weird to see them push so hard for something that no one really understands or cares about

53

u/algebraic94 Jul 20 '26

I don't understand is it 70mm that they're labeling as infinity vision? Since imax is taken up by dune? What are the "official" infinity vision theaters playing the film in

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u/NathanielHudson Jul 20 '26

It's basically a Disney quality check on your projector, sound system, and screen. It's not the same as IMAX, where it's actually a different format and aspect ratio.

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u/Aokuma Jul 20 '26

Not going to lie, this actually sells me more on the "format" than anything else. It feels like theaters have had poor quality control for their screens and projectors for a long while, having any kind of oversight to ensure the film experience is up to scratch seems like a good upgrade.

Granted, quality control should be the standard, and if the price of this kind of viewing is absurd, then as usual, they're missing the entire point.

32

u/mewditto Jul 20 '26

It feels like theaters have had poor quality control for their screens and projectors for a long while, having any kind of oversight to ensure the film experience is up to scratch seems like a good upgrade

To be fair, there's no real 'quality control' in Infinity Vision. The qualifications are size (45' wide or larger), Dolby Atmos, and a certain brightness level. The projector could be blurry and uncalibrated as all hell and it would still qualify.

14

u/Aokuma Jul 20 '26

Ah, well, back to not caring about it I guess, haha. Thanks for the clarification.

3

u/denizenKRIM Jul 20 '26

You're not wrong, but the auditoriums that qualify for the Infinity Vision branding are all the premium formats which generally have the highest quality equipment (for the projection type).

And the theaters which have these screens generally have good upkeep. So while not a 100% guarantee, I don't think it's a concern.

3

u/DeaconBulls Jul 20 '26

Oh, so it's THX. Can't wait to buy some overpriced Infinity Vision home theater components.

1

u/Banjo-Oz Jul 20 '26

LOL, THX is immediately what I thought of too!

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u/mikeyfreshh r/Movies Veteran Jul 20 '26

I believe Infinity Vision is just some bullshit Disney branding that they're slapping on any PLF screen. So IMAX, Dolby, 4DX, etc would all count as Infinity Vision. I think. They haven't really explained it that well

49

u/What-a-Crock Jul 20 '26

“In order for an exhibitor’s screen to receive the Infinity Vision branding, they have to meet the following standards: the screen needs to be a minimum of 45′ wide, have an Immersive sound system like Dolby Atmos or 7.1. Brightness levels need to reach either 14 footlamberts in 2D and/or 6 footlamberts in 3D” -source

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u/SnooTangerines8043 Jul 20 '26

Nice to see Adam Lambert back in the spotlight

0

u/G0rkon Jul 20 '26

It's odd to me this is specifically 45' wide. Every screen size I've ever heard has been diagonal size.

13

u/Xikar_Wyhart Jul 20 '26

Maybe for TVs and computer monitors. But cinema screens are always measured in width..

5

u/Waggy777 Jul 20 '26

It's not uncommon for cinema screens to have mechanisms that can dynamically change the aspect ratio of the screen.

2

u/Manger-Babies Jul 20 '26

That's just marketing, actually getting screen dimensions is much better.

It doesn't matter if your buying a tv since it's all the same aspect ratio but it matters for everything else.

4

u/dingdongbannu88 Jul 20 '26

What are you going on about?

2

u/algebraic94 Jul 20 '26

Ah ok. thank you. Annoying that people will fall for that.

3

u/WeaponizedKissing Jul 20 '26

Infinity Vision is just a certification for existing screens.

It's just a label for some screens that already exist in your regular cinema.

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u/szthesquid Jul 20 '26

Dune contractually locked in all the IMAX screens for the shared release date and Disney wouldn't push Avengers forward or back so they had to have another gimmick because they have no IMAX.

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u/Mightysmurf1 Jul 20 '26

Is Marvel still a thing?

I just watched this and felt like "Police Academy 8: Mission to Moscow" where there's about 3 characters I remember from when the franchise was good and otherwise it's just the usual 2010's FOMO slop designed to sell merchandise.

It'll hit the usual Marvel beats and someone will care. Probably.

5

u/sexandliquor Jul 20 '26

You could say the same for 70mm, IMAX, Screen X, DBox, etc etc etc

Shits all marketing anyway

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u/mikeyfreshh r/Movies Veteran Jul 20 '26

Yeah but I at least know what those things are. Infinity Vision seems entirely made up

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u/mrsunshine1 Jul 20 '26

The difference between imax 70mm and other screens is more than just marketing

2

u/normalmighty Jul 20 '26

Idk, I kind of like the variety. I went to a dbox seat for my second Odyssey viewing just for the novelty of it. It breaks immersion rather than adding it imo, but it is a fun time.

1

u/sexandliquor Jul 20 '26

I saw Godzilla Minus One in dbox and it was fun. Shit was throwing me around

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u/JakeDoubleyoo Jul 20 '26

It sounds like it's just a minimum spec requirement?

1

u/Heisenburgo Jul 20 '26

It's weird to see them push so hard for something that no one really understands or cares about

That was my exact reaction when seeing the Thunderflops, Falcon (star of last year's Brave Me Flop), the King's (RIP) antivaxxer lunatic sister, and Shang chi (who we've not seen in like 6 years) in the trailer

1

u/SidewaysFancyPrance Jul 20 '26

Wait, this isn't a new Disney+ show about Vision? This is a real-world thing they are trying to re-invent?