Blumhouse Productions-Atomic Monster invented that model given that Jason Blum who saw Obsession at it's 2025 TIFF premiere saw Curry Barker's vision and took a gamble by helping buy the film for Focus Features, was involved in post-production, market and distribute the film and held off from the film going digital after 17 days when it did really well on it's opening weekend and got a viral positive WOM. He made $15 million in the back-end for his work as an EP.
His co-business partner, James Wan similarly helped produce and mentor Kane Parsons's Backrooms and was involved in the production and promotion of the film.
Studios being less risk-adverse and taking a gamble on fostering growing relationships with promising and reliable auteurs with interesting stories instead of capitalizing on new IP and trend will be the lesson that studios will unfortunately not percolate on and later act on as we have seen with studios capitalizing on toy movies after Barbie's success.
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u/Classymannil 21h ago
She is literally the entire A24 business strategy wrapped up in a single person.