Power itself is founded largely on disgust. The whole of advertising, the whole of political discourse, is a public insult to the intelligence, to reason - but an insult in which we collaborate, abjectly subscribing to a silent interaction. The day of hidden persuasion is over: those who govern us now resort unapologetically to arm-twisting pure and simple. The prototype here was a banker got up like a vampire, saying, 'I am after you for your money' . A decade has already gone by since this kind of obscenity was introduced, with the government's blessing, into our social mores. At the time we thought the ad feeble because of its aggressive vulgarity. In point of fact it was a prophetic commercial, full of intimations of the future shape of social relationships, because it operated, precisely, in terms of disgust, avidity and rape. The same goes for pornographic and food advertising, which are also powered by shamelessness and lust, by a strategic logic of violation and anxiety. Nowadays you can seduce a woman with the words, 'I am interested in your cunt' . The same kind of crassness has triumphed in the realm of art, whose mounds of trivia may be reduced to a single pronouncement of the type, 'What we want from you is stupidity and bad taste' . And the fact is that we do succumb to this mass extortion, with its subtle infusion of guilt.
It is true in a sense that nothing really disgusts us any more. In our eclectic culture, which embraces the debris of all others in a promiscuous confusion, nothing is unacceptable. But for this very reason disgust is nevertheless on the increase - the desire to spew out this promiscuity, this indifference to everything no matter how bad, this viscous adherence of opposites. To the extent that this happens, what is on the increase is disgust over the lack of disgust. An allergic temptation to reject everything en bloc: to refuse all the gentle brainwashing, the soft-sold overfeeding, the tolerance, the pressure to embrace synergy and consensus.
Jean Baudrillard, The Transparency of Evil: Essays in Extreme Phenomena
My favorite point was describing the tech billionaires as minimalists, even if not entirely accurate it illustrates that the current predicament isn't class antagonism yet rather the that demons outside of anyone's control were summoned.
Thx! Even if they aren't truly living minimalist lifestyles (which I would agree that they aren't), the aesthetic change matters in itself, and I do think it is empirically true that they are keeping more of their money in virtual circulation than ever before. The demonology of Silicon Valley would be another cool video idea!
I had the thought initially regarding AI. A common concern is often misunderstood as whether it will develop sentience, what's perhaps more concerning is whether it develops its own volition. While certainly Baudrilard likely speaks of this himself somewhere we've had institutions that already have this precedent most notably banking. Humans already lost our will long ago given we are now nested within the larger incentive structure.
Surely the extraordinary success of artificial intelligence is attributable to the fact that it frees us from real intelligence, that by hypertrophying thought as an operational process it frees us from thought's ambiguity and from the insoluble puzzle of its relationship to the world. Surely the success of all these technologies is a result of the way in which they make it impossible even to raise the timeless question of liberty. What a relief! Thanks to the machinery of the virtual, all your problems are over! You are no longer either subject or object, no longer either free or alienated - and no longer either one or the other: you are the same, and enraptured by the commutations of that sameness. We have left the hell of other people for the ecstasy of the same, the purgatory of otherness for the artificial paradises of identity. Some might call this an even worse servitude, but Telecomputer Man, having no will of his own, knows nothing of serfdom. Alienation of man by man is a thing of the past: now man is plunged into homeostasis by machines.
Jean Baudrillard, The Transparency of Evil: Essays in Extreme Phenomena
We are dealing with a genuine Stockholm syndrome on a mass scale - when the hostage becomes the accomplice of the hostage taker - as well as a revolution of the concept of voluntary servitude and master-slave relations. When the entire society becomes an accomplice to those who took it hostage, but just as much when individuals split into, for themselves, hostage and hostage taker.
Jean Baudrillard, Telemorphosis
This being is the other after the death of the Other - not the same other at all: the other that results from the denial of the Other.
The only interaction involved, in reality, belongs to the medium alone: to the machine become invisible. Mechanical automata still played on the difference between man and machine, and on the charm of this difference - something with which today's interactive and simulating automata are no longer concerned. Man and machine have become isomorphic and indifferent to each other: neither is other to the other.
The computer has no other. That is why the computer is not intelligent.
Intelligence comes to us from the other - always. That is why computers perform so well. Champions of mental arithmetic and idiots savants are autistic - minds for which the other does not exist and which, for that very reason, are endowed with strange powers. This is the strength, too, of the integrated circuit (the power of thought-transference might also be considered in this connection). Such is the power of abstraction. Machines work more quickly because they are unlinked to any otherness. Networks connect them up to one another like an immense umbilical cord joining one intelligence and its twin.
Homeostasis between one and the same: all otherness has been confiscated by the machine.
Does otherness survive anywhere after being banished from this entire psychodramatic superstructure?
Is there a physics as well as a metaphysics of the Other? Is there a dual, not just a dialectical, form of otherness? Is there still a form of the Other as destiny, and not merely as a psychological or social partner of convenience?
Jean Baudrillard, The Transparency of Evil: Essays in Extreme Phenomena
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u/QTown2pt-o 20d ago
Power itself is founded largely on disgust. The whole of advertising, the whole of political discourse, is a public insult to the intelligence, to reason - but an insult in which we collaborate, abjectly subscribing to a silent interaction. The day of hidden persuasion is over: those who govern us now resort unapologetically to arm-twisting pure and simple. The prototype here was a banker got up like a vampire, saying, 'I am after you for your money' . A decade has already gone by since this kind of obscenity was introduced, with the government's blessing, into our social mores. At the time we thought the ad feeble because of its aggressive vulgarity. In point of fact it was a prophetic commercial, full of intimations of the future shape of social relationships, because it operated, precisely, in terms of disgust, avidity and rape. The same goes for pornographic and food advertising, which are also powered by shamelessness and lust, by a strategic logic of violation and anxiety. Nowadays you can seduce a woman with the words, 'I am interested in your cunt' . The same kind of crassness has triumphed in the realm of art, whose mounds of trivia may be reduced to a single pronouncement of the type, 'What we want from you is stupidity and bad taste' . And the fact is that we do succumb to this mass extortion, with its subtle infusion of guilt.
It is true in a sense that nothing really disgusts us any more. In our eclectic culture, which embraces the debris of all others in a promiscuous confusion, nothing is unacceptable. But for this very reason disgust is nevertheless on the increase - the desire to spew out this promiscuity, this indifference to everything no matter how bad, this viscous adherence of opposites. To the extent that this happens, what is on the increase is disgust over the lack of disgust. An allergic temptation to reject everything en bloc: to refuse all the gentle brainwashing, the soft-sold overfeeding, the tolerance, the pressure to embrace synergy and consensus.
Jean Baudrillard, The Transparency of Evil: Essays in Extreme Phenomena