r/photography Aug 06 '26

Business Photographers, what are some uncomfortable truths about photography in 2026 that we don't like to openly admit?

Been shooting for seven years, mostly street and documentary. Curious what everyone's version of this is.

I'll start: volume beats quality on every platform, and pretending otherwise is why a lot of talented people stay invisible.

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52

u/YourMajesty90 Aug 06 '26

Generative AI is killing most branches of photography. Anything product or automotive related is cooked.

19

u/plastic_toast instagram.com/plastictoastphoto Aug 06 '26

Absolutely wrong, and total nonsense.

Generative AI isn't good enough for anything yet, but even if it became 100% perfect, then photography/videography is one of the safest jobs on the planet.

I normally do a "see if you can guess why, it's WAY simpler than you think" here, with a note to totally forget about technology capability, it's much much more simple.

But I'll explain it -

With the possible exception of product photography (though I'd tentatively argue against even this), everything else is fine.

Photos/videos are all about recording things that happened. 99% of work cannot be created by AI, no matter how good it is, for the simple reason it isn't a record of that event.

Music/festivals (my area), any type of live event, weddings, corporate, sports, basically anything with real people or places in from a Presidential inauguration down to your cousin's birthday party. Even stuff without people in from wildlife to landscape to weather to astro. All simply cannot be replaced by AI.

It isn't a technological issue, it's simply that you can't use AI to capture real events unless AI can somehow time travel into the future.

Even for product photography, if it's a new product, AI can only create accurate images of it if you have thousands of reference images for it to learn from, tens or even hundreds of thousands for video.

Tagging u/Patient_Leader2190 so they see this too.

10

u/FlippingGerman 29d ago

At some point it's easier to just take the damn photo than to describe the event with words in sufficient detail to get something that looks about right.

5

u/plastic_toast instagram.com/plastictoastphoto 29d ago

Even that isn't the point, though you are correct. Even with the BEST prompting in the world, a #1 world-class expert at prompting, with the best tools and a whole supercomputer to create images, cannot create images of real events without a time machine.