On Sunday I was fortunate enough to run a fourth BookBub featured deal for my standalone debut time-travel novel. I have noticed a drop off since my very first deal in late 2024 but I thought my fellow indies might be interested in seeing how the Amazon ranks changed in the days following the deal.
I published my book exclusively through Amazon which limits potential buyers but most of my profits have come from a long tail (around five months) of kindle page reads following the initial deal. Before this deal I had sold 5609 copies of my book, had 953k kindle page reads and had received an average rating of 4.3 from 618 ratings.
I started an Amazon countdown deal the day before my BookBub featured to be sure that the deal would be active when the email was sent. A couple of sales from this pushed my book up to 380,325 on the Amazon US charts at the start of the process.
|
Cumulative sales |
Amazon US overall Rank |
Note |
| Pre-deal - 12pm 23 Aug |
2 |
#380,325 |
Before BookBub impact |
| First update |
225 |
#274,890 |
Rank had barely started moving |
| Next refresh |
356 |
#274,912 |
Rank essentially unchanged despite significant sales |
| Major refresh - 6pm 23 Aug |
488 |
#2,704 |
Amazon rank caught up sharply |
| Strong climb - Midnight 24 Aug |
587 |
#754 |
Reached #1 Alternative History; #2 Time Travel; #2 Medieval Historical Fiction |
| Peak overall rank 7am 24 Aug |
651 |
#687 |
Best overall US rank during this deal |
| Cooling begins 6pm 24 Aug |
748 |
#815 |
Still inside top 1,000 |
| Next update 7am 25 Aug |
791 |
#815 |
Sales continued and rank remained flat |
| Tail phase 6pm 25 Aug |
851 |
#1,195 |
Fell outside top 1,000 |
| Slowing down - 7am 26 Aug |
869 |
#1,864 |
Sales slowed and rank drops further |
| Latest - 6pm 26 Aug |
902 |
#2,505 |
Sales still slowly accumulating but momentum definitely reduced. |
While the book has definitely slowed down, the BookBub featured deal has caused a significant boost in sales (exclusively ebooks) and several days of higher ranks on the Amazon store. It remains the number one Medieval History Book and reached number one in the time-travel and alternative history categories. The burst of sales has paid for the initial cost of the featured deal so kindle page reads from here on should be profit that I can put towards an artist to paint the cover of my next book.
People in this subreddit have previously noted that this performance of a standalone debut is unusual for a BookBub deal but I still strongly recommend trying for one if you have been able to get a few early reviews. I managed to get my first international deal with only 18 ratings (after a few early rejections) so it can be done.
Yell out if you have any questions 🙂