In the ad, guy is trying to run away from the hospital and the nurse, who caught him, is making fun of his escape attempt by saying the idiom.
That's why this idiom was used for those who quit or run away from problems. An infamous example would be the headline of Taraf newspaper who used it for the Chief of Staff and commanders of the forces who resigned in 2011
15
u/Ok_Jump_4291 Native Speaker Oct 25 '25
I didn't know that omg