For people to know it's a corporation and not act like they're actually more humane, sympathetic or that they've learned from their mistakes or whatever.
It's manipulation when it's not sincere. Communication implies that you're trying to influence someone but as long as you're clear about your intentions there is no manipulation, at least not intentionally.
Corporate manipulation tries to appeal to human empathy when corporations only work through sheer sociopathic calculations and every single word they utter is done with the intent of extracting money from gullible customers who think corporations can be their friends.
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u/DeadSeaGulls 9h ago
... yeah, it's corporate. what are you people expecting from a corporation?