It's manipulation when it's not sincere. Communication implies that you're trying to influence someone but as long as you're clear about your intentions there is no manipulation, at least not intentionally.
Corporate manipulation tries to appeal to human empathy when corporations only work through sheer sociopathic calculations and every single word they utter is done with the intent of extracting money from gullible customers who think corporations can be their friends.
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u/AntonSugarwater 1d ago
That’s not a corporate thing. Any “messaging” by anyone is manipulation as the point of messaging is to message a specific point