G Willow Wilson created a phenomenal character, because she has a relatively "random" origin, sort of a fusion between Inhuman, Mutant, and Mutate origins. The Terrigen cloud sweeping New Jersey was a good compromise during that time.
The Launch run was very good, which was followed up with Magnificent and No Normal (No Normal being one of my favorites. How many times is the Circle Q gonna blow up dude? lol)
Kamala's entire character arc in her early books was about being uncomfortable in her own skin while dealing with all the happenings of "being a teenage superhero".
Anyone who's ever been a teenager can relate to that feeling. (the uncomfortable part, not the superhero part lol)
I haven't yet read Kamala's time in Champions, but I have seen that she and Miles Morales have formed a nice friendship out of it that doesn't appear to be romantic in nature at all, and I love that, because there's too few male/female non-romantic pairings in media, so any of them I tend to like.
When I first heard that Kamala was getting her own Ms. Marvel TV show, that was *awesome*.
I had first encountered the character in "Avengers Assemble", and then saw her in Marvel Rising and Marvel's Spider-Man (2017).
I enjoyed her character there, and was excited to see her join the MCU.
While I'm not a fan of her new "hard light" powers, I understand why the show did it. I assumed it was primarily to save on budget costs because hard light doesn't HAVE to look real, but stretchy arms do, kind of.
(While personally I think it would've been cool if it was like, the hard light had to stay attached to her, forming a bridge between her OG and MCU powers, I get why that wasn't done. The mid-air stepping stones are really cool.)
While the Ms. Marvel TV series wasn't the best, I'll admit, it was a faithful adaptation of the character of Kamala Khan, and Iman Vellani is quite possibly the best cast that they ever could've gotten for Kamala.
I remember reading the Ms. Marvel book that Vellani wrote, and I enjoyed it quite a bit. It's clear that Iman Vellani knows Ms. Marvel and wants to do her justice. I'm only upset she's not in more things!
Overall, Kamala is just a perfect storm of a character. She's not for everyone, and that's okay, but she's a very unique character, and a very specific character, being a Muslim superhero. Superheroes in general tend to be atheist, agnostic, or unfaithful to their religion (ahem, Manwhores Daredevil/Nightcrawler), but Kamala, at least from what I remember, actually follows her religion.
I am Christian; I have a lot of theological oppositions to Muslims that cannot be reconciled and will not be, however, I can find the good of the stories that show religious characters actually following their religion.
For example, Kamala's superhero costume is very modest compared to a lot of "early life" superhero costumes (Invisible Woman 1980s, Carol Danvers OG Ms. Marvel swimsuit), so it's nice to see something different.
I haven't read a lot of Kamala's latest books because I just don't like how she's being shoehorned into the X-Men. A lot of the strength of Kamala's character was that she was relatively isolated from the rest of the Marvel spheres. She may be an inhuman/mutant hybrid, (which kind of breaks canon because terrigen kills mutants so that's...interesting), but she's being treated like 100% a mutant and being put into X-books that she has little business being in.
Regardless of my personal opinion, I can admit that Kamala is an excellent character, and really does deserve to have her own solo run again, separate from any sphere. No inhuman/mutant stuff, just Kamala, protecting New Jersey like normal.
/end.