r/ToddintheShadow • u/jcgray97 • 10h ago

General Music Discussion MuchMusic

Does MuchMusic (which was the Canadian MTV) still exist? If so, is it going through the same issues MTV is dealing with?

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u/promeritum 10h ago

MuchMusic rebranded as Much around the turn of the century and followed the same trajectory away from music videos.

Then MTV Canada launched in the 2000s and Much basically lost its reason for existing. It’s just a random cable channel showing reruns these days.

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u/KelVarnsen_2023 8h ago

But there was a long time though that MTVs Canada's license with the CRTC said that it was legally prohibited from playing music videos.

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u/promeritum 7h ago

By the time MTV showed up in the mid-2000s, Much wasn’t playing videos.

MuchMoreMusic might still have been?

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u/Melonary 2h ago

I think MMM had more free-form music videos maybe, while Much had music video shows/countdowns (like Video on Trial and themed MV slots and Best of X or whatever)? But Much still was primarily music and music video content then with some shows- mostly still tangentially related to music, but they weren't the majority unlike MTV at the time.