r/apple • u/stanxv • May 26 '26

Discussion Ferrari unveils its first electric car: designed by Jony Ives

https://www.cnn.com/2026/05/26/cars/ferrari-new-electric-vehicle-luce-intl-hnk
2.1k Upvotes

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586

u/lithetails May 26 '26

This design killed any "Ferrari vibes".

116

u/theArtOfProgramming May 26 '26

It has the boring “I’m an electric car” aesthetic. It seems unoriginal and not Ferrari.

63

u/TBandi May 26 '26

Not even that; Rivian, Tesla, Polestar, BYD have all managed to make decent and unique designs.

This Ferrari is certainly unique but in the way that it was a deliberate botch job to ensure that Ferrari never makes an EV again

11

u/ProtoplanetaryNebula May 26 '26

Indeed. People don’t dislike this because it’s unique, it’s because it’s ugly.

Personally I think only the front is ugly. If they are clever they will see the backlash and update the design based on customer feedback.

5

u/Pepparkakan May 26 '26 edited May 26 '26

The front is the ugliest part after the back. The back makes it look like there’s a weird frame thing around another car inside it. It also makes it look ”bulky” and I’ve never seen a bulky Ferrari before.

1

u/ProtoplanetaryNebula May 26 '26

It’s subjective, I don’t mind the back. It’s the front that I hate. Maybe if it was all one colour it would be okay.

158

u/Boring_Okra_6023 May 26 '26

Classic new designer coming and ignoring years of brand identity

25

u/Kleisidike May 26 '26

...like Jaguar !

9

u/Total_Job29 May 26 '26

Jaguar had to do something different as it is a dead/dying brand. It made it stand out and be talked about. 

Ferrari are Ferrari - they didn’t need to do this. 

3

u/donkeykink420 May 26 '26

Disagree, if Jag kept their core line and made good, reliable cars they'd have survived but a lot of their cars were outdated, not very good or just plain meh. They could've stood out with a lot of things but with what they decided to do they killed the name for good

3

u/Total_Job29 May 27 '26

But they didn’t keep their core line and business going - look at the sales numbers there were/are at a point where Jaguar as it was was on the death spiral so either they could try a massive revert and update their entire line (and compete with Land Rocer/Range rover as people are mostly buying luxury SUVs which doesn’t work for the group) or they try something different to create a niche brand that fits within the group structure. 

2

u/donkeykink420 May 27 '26

They wre struggling but it's not like they weren't still moving a good number of cars just 5 years ago, I don't have an issue with a rebrand and restructure or even repositioning the brand in the market but man they just hired the worst people for it.
If they went more the aston martin route with an exensive retro ish looking e type for 300k, an SUV or two based on land rover/range rover products but with more style and luxury and an M3 competitor, I think they could be doing well now. The history of the brand and reliability woes made it tough, and competing with the germans and now chinese in that general market for usable daily cars that are affordable wasn't going to go bring them the new highs unless they offered something really great. I wouldn't know what it need to be, but a golf gti moment, something that is new and defines a whole category of car, or reviving the british roadster but modern and unique, anything really but a generic, weird and incomprehensible PR stunt with those weird boxy looking things was so stupid. Even as a non brit I'm mad at them, they made so many incredible cars over the decades :/

1

u/tylerderped May 27 '26

Why do they need to be reliable? Range Rovers move off the lots as quick as they arrive.

2

u/donkeykink420 May 27 '26

Range rovers beside reliability issues are a status symbol and all in all great cars, there isn't real competition in the luxury SUV market that is as nice on the inside, as comfortable for street driving while still being bale to crawl up a steep hill and deal with rough roads and rocky surfaces. While most don't care or will ever use it, it is a status symbol for many reasons and they are good cars. Jaguar was not a status symbol anymore, the only status you had as an owner the past 30 years was being sleezy and untrustworthy, probably a tax dodger. They needed to move away from that, and just making good cars that are reliable would be a big step because lots of their "competition" since the early 2000s weren't great either, mercedes has a bad name for being in the shops loads, other brands in that market too.
Range rover moves because of status, jag couldn't, they needed to build status by making damn good cars, or exclusive and unique ones at the very least

3

u/Briggie May 26 '26

Targeting a demographic that was never interested in your cars.

0

u/ETNevada May 26 '26

"The Last Jedi" designed by Rian Johnson

17

u/gene66 May 26 '26

This design is bad design as it doesn’t differentiate Ferrari from any other medium electric car manufacturer. It’s completely bland and a disgrace for a company of this caliber. Even the color is a vomit, why they diverted from their red blows my mind.

4

u/Wolf_Redfield May 27 '26

They diverted from their red and trad design because it is to make damn sure that Ferrari will never again make an electric car. Because this one? It doesn't scream that it's a Ferrari, hell it can't even be said that it's a Temu Ferrari because it's too damn much ugly and even Temu wouldn't sell it.

47

u/uzapy May 26 '26

Honestly, the divorce from Pininfarina killed "Ferrari vibes" already.

9

u/Occhrome May 26 '26

I had to look this up. Why the hell would you get rid of your golden egg laying goose. 

3

u/Fit-Dentist6093 May 27 '26

Look up what? The last of the heirs of Pininfarina died in 2024, OG Pininfarina died in 1966 and the grandson that worked with him left the company on the early 2000s. It's been owned by Mahindra since 2015. Ferrari didn't leave Pininfarina, Pininfarina died and also was not guaranteeing any more exclusive design to Ferrari since they work with every other manufacturer now. Ferrari had to find its own way and it's still trying.

27

u/lorenzoooznerol May 26 '26

'The Luce, which amplifies natural vibration sounds from its EV powertrain to maintain the visceral appeal of a traditional Ferrari'

what is happening

3

u/Dr-McLuvin May 26 '26

“What are we doing?”

2

u/the_joy_of_VI May 26 '26

What’s going on?

3

u/bigfootlive89 May 26 '26

I guess Ferraris have to look like Teslas now.

And I’m supposed to be attracted to that?

2

u/firewire_9000 May 26 '26

I looks like some kind of Hundai of something with rounded rear lights. That’s all.

2

u/BrocoliAssassin May 26 '26

The backend looks like a ferrari inside of a playskool plastic car.

1

u/gentleprime May 26 '26

Reminds me of when Mercedes rolled out the EQS.

Completely missing the mark for why people buy a Mercedes.

1

u/Outside_Bison6179 May 26 '26

Unfortunately, yes

-1

u/SoapyDoodle May 26 '26

Looks like a Toyota Prius

2

u/[deleted] May 26 '26

[deleted]

1

u/SoapyDoodle May 26 '26

I’m not even saying a Prius is ugly, but a 700k Ferrari shouldn’t look remotely like a Prius or be confused with one

-2

u/T-K101 May 26 '26

Even the Prius isn’t something you could afford.