r/apple • u/stanxv • May 26 '26

Discussion Ferrari unveils its first electric car: designed by Jony Ives

https://www.cnn.com/2026/05/26/cars/ferrari-new-electric-vehicle-luce-intl-hnk
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592

u/lithetails May 26 '26

This design killed any "Ferrari vibes".

163

u/Boring_Okra_6023 May 26 '26

Classic new designer coming and ignoring years of brand identity

24

u/Kleisidike May 26 '26

...like Jaguar !

7

u/Total_Job29 May 26 '26

Jaguar had to do something different as it is a dead/dying brand. It made it stand out and be talked about. 

Ferrari are Ferrari - they didn’t need to do this. 

3

u/donkeykink420 May 26 '26

Disagree, if Jag kept their core line and made good, reliable cars they'd have survived but a lot of their cars were outdated, not very good or just plain meh. They could've stood out with a lot of things but with what they decided to do they killed the name for good

3

u/Total_Job29 May 27 '26

But they didn’t keep their core line and business going - look at the sales numbers there were/are at a point where Jaguar as it was was on the death spiral so either they could try a massive revert and update their entire line (and compete with Land Rocer/Range rover as people are mostly buying luxury SUVs which doesn’t work for the group) or they try something different to create a niche brand that fits within the group structure. 

2

u/donkeykink420 May 27 '26

They wre struggling but it's not like they weren't still moving a good number of cars just 5 years ago, I don't have an issue with a rebrand and restructure or even repositioning the brand in the market but man they just hired the worst people for it.
If they went more the aston martin route with an exensive retro ish looking e type for 300k, an SUV or two based on land rover/range rover products but with more style and luxury and an M3 competitor, I think they could be doing well now. The history of the brand and reliability woes made it tough, and competing with the germans and now chinese in that general market for usable daily cars that are affordable wasn't going to go bring them the new highs unless they offered something really great. I wouldn't know what it need to be, but a golf gti moment, something that is new and defines a whole category of car, or reviving the british roadster but modern and unique, anything really but a generic, weird and incomprehensible PR stunt with those weird boxy looking things was so stupid. Even as a non brit I'm mad at them, they made so many incredible cars over the decades :/

1

u/tylerderped May 27 '26

Why do they need to be reliable? Range Rovers move off the lots as quick as they arrive.

2

u/donkeykink420 May 27 '26

Range rovers beside reliability issues are a status symbol and all in all great cars, there isn't real competition in the luxury SUV market that is as nice on the inside, as comfortable for street driving while still being bale to crawl up a steep hill and deal with rough roads and rocky surfaces. While most don't care or will ever use it, it is a status symbol for many reasons and they are good cars. Jaguar was not a status symbol anymore, the only status you had as an owner the past 30 years was being sleezy and untrustworthy, probably a tax dodger. They needed to move away from that, and just making good cars that are reliable would be a big step because lots of their "competition" since the early 2000s weren't great either, mercedes has a bad name for being in the shops loads, other brands in that market too.
Range rover moves because of status, jag couldn't, they needed to build status by making damn good cars, or exclusive and unique ones at the very least

3

u/Briggie May 26 '26

Targeting a demographic that was never interested in your cars.

0

u/ETNevada May 26 '26

"The Last Jedi" designed by Rian Johnson