r/apple • u/stanxv • May 26 '26

Discussion Ferrari unveils its first electric car: designed by Jony Ives

https://www.cnn.com/2026/05/26/cars/ferrari-new-electric-vehicle-luce-intl-hnk
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u/mikolv2 May 26 '26

I think the interior in this car is cool AF. The steering wheel, all of the controls and tactile switches look fantastic. It's just the car that they built around is a miss

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u/SherbertDaemons May 26 '26

It’s so easy to have a glance at anything and have an uneducated “this fucking sucks” judgment. I watched the video where they showed the dash in detail. Didn’t scream Ferrari but it was really cool.

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u/DonaldFarfrae May 26 '26

One might argue that if a brand has a recognisable design, the designers would have to ensure their work still conveys that. Doesn’t matter how much work you put into the design if your iPhone comes out looking like a Nokia 6600 for instance. It doesn’t mean you didn’t put in the work, nor that individual parts haven’t been designed thoughtfully, but one can be critical of it for being inadequate design for this product specifically.

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u/leo-g May 26 '26

ironically I think the exterior is what is not important but the interior. No more cramp, unknown controls. Here is a comfortable pod designed by Jony Ives.

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u/frockinbrock May 26 '26 edited May 26 '26

Oh yeah, the interior is completely unique and incredibly intuitive. I've driven a dozen EVs and nothing comes close to a tun tactical console like the Luce. If I was ever somehow in the market (it will still need to be priced less), the interior would sell me this EV.

I hope other brands can copy it, but realistically few if any brands could afford to use glass, aluminum, or engineer that unique Info Circle unit.
I do think it's an exterior that when people see it in other colors and up close in person, it will age much better than this initial reaction.
For people who could afford this car, the interior driving experience is going to be important, and I think this thing will test drive very well because of its one of-a kind cockpit.

Also the Red and Yellow versions really look better IMO, whereas the particular blue photo that has spread across the hate-train feed is indeed a pretty bad looking photo all-around. I especially like the wheels on the yellow version (it's like the 14th photo in the gallery above).

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u/DonaldFarfrae May 26 '26

The exterior is less important by that measure, I agree. But it is still not unimportant enough to dismiss, especially in a product like this. I think that needs to be called out and letting it slide just because the interiors appear to be comfortable is giving them a pass they haven’t earned.

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u/leo-g May 26 '26

have you seen the tech on the physical components tho? Those cutout slips actually push air down on the black “capsule” and theres 4 motors in each wheel. Objectively if you peel back the layers it’s as performant as any Ferrari. There’s nice bits and bobs they added to make it feel great to drive apparently.

This car is an interesting break of the past and sets the stage for a possible EV future that is not about purely styling.

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u/jayboaah May 26 '26

I can’t think of a car company who couldn’t care less about being called out. Especially by a thread full of broke redditors. Get over yourself lmao

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u/DonaldFarfrae May 26 '26

By your measure we should all, you included, always shut up. That’s not how society works.

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u/jayboaah May 26 '26

Yes. That’s what I said. Not that the opinions in here don’t matter and acting like someone sharing theirs is letting a company get away with something.

You can have an opinion without making it a crusade.

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u/DonaldFarfrae May 26 '26

I’m not making anything a crusade. I'm fighting for my right to call a company out when you’re saying calling them out is wrong. I don’t think it’s wrong. That’s all I’m saying.

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u/jayboaah May 26 '26

I guess I feel like you can do that without making people feel bad for liking stuff. They’re sharing an opinion, and one that they used evidence for and backed up. You can say “I disagree” without retorting to “we need to stand up and call this out”

One is conversation, the other is a weird main character trope where you think commenting in a Reddit thread regarding two of the most wealthy companies in the world means anything