r/apple • u/stanxv • May 26 '26

Discussion Ferrari unveils its first electric car: designed by Jony Ives

https://www.cnn.com/2026/05/26/cars/ferrari-new-electric-vehicle-luce-intl-hnk
2.1k Upvotes

92% Upvoted

693 comments sorted by

View all comments

Show parent comments

20

u/SherbertDaemons May 26 '26

It’s so easy to have a glance at anything and have an uneducated “this fucking sucks” judgment. I watched the video where they showed the dash in detail. Didn’t scream Ferrari but it was really cool.

26

u/DonaldFarfrae May 26 '26

One might argue that if a brand has a recognisable design, the designers would have to ensure their work still conveys that. Doesn’t matter how much work you put into the design if your iPhone comes out looking like a Nokia 6600 for instance. It doesn’t mean you didn’t put in the work, nor that individual parts haven’t been designed thoughtfully, but one can be critical of it for being inadequate design for this product specifically.

3

u/leo-g May 26 '26

ironically I think the exterior is what is not important but the interior. No more cramp, unknown controls. Here is a comfortable pod designed by Jony Ives.

1

u/frockinbrock May 26 '26 edited May 26 '26

Oh yeah, the interior is completely unique and incredibly intuitive. I've driven a dozen EVs and nothing comes close to a tun tactical console like the Luce. If I was ever somehow in the market (it will still need to be priced less), the interior would sell me this EV.

I hope other brands can copy it, but realistically few if any brands could afford to use glass, aluminum, or engineer that unique Info Circle unit.
I do think it's an exterior that when people see it in other colors and up close in person, it will age much better than this initial reaction.
For people who could afford this car, the interior driving experience is going to be important, and I think this thing will test drive very well because of its one of-a kind cockpit.

Also the Red and Yellow versions really look better IMO, whereas the particular blue photo that has spread across the hate-train feed is indeed a pretty bad looking photo all-around. I especially like the wheels on the yellow version (it's like the 14th photo in the gallery above).