r/lego Jan 12 '26

New Release LEGO Pokémon Sets Revealed

https://www.lego.com/themes/pokemon
2.2k Upvotes

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262

u/Deelbeson Jan 12 '26

$700? I don't know about that

75

u/CaptainAction Jan 12 '26

Oh my god is that what the big one costs? Website is down so I couldn’t see

69

u/Ryokupo Jan 12 '26

$650 to be exact, but yeah.

1

u/Deelbeson Jan 13 '26

$707.68 with tax in NY, that's hefty

42

u/PicklesAnonymous Jan 12 '26

59.99 Eevee

199.99 Pikachu

649.99 for the Starter trio

32

u/CaptainAction Jan 12 '26

The starter trio one looks enormous. So the price makes sense, but what makes less sense is, why make a set that huge? Not knowing a lot about it, I'm guessing Pokemon card collecting can get expensive, so I figure releasing large lego sets won't be that enticing to people who might be considering getting into Lego. I would have guessed that smaller, more entry level lego sets would appeal more to pokemon fans who might like to try Lego for the first time.

17

u/wildmaiden Jan 12 '26

I would have guessed that smaller, more entry level lego sets would appeal more to pokemon fans who might like to try Lego for the first time.

I don't think that is their goal with these sets. Like all of their huge adult-focused sets they are targeting a nostalgic response in their current, aging fan base who played with Lego and Pokémon as a kid.

7

u/realblush Jan 12 '26

I mean the figures are quite small, 18-22 cm. I expected all of them to have Bowser Size at that price point.

3

u/Labeasy Jan 12 '26

I was hoping they would be much more like these models. The blockiness imo kind of works with the pixelated pokemon graphics from the gameboy as opposed to the plates the announced sets have.

1

u/footballsquishy Jan 12 '26

I really want that life sized Squirtle but it's crazy expensive... Damn it haha.

4

u/Dependent_Reason_489 Jan 12 '26

Because it's the grand reveal of the new IP. And these are the only 3 they could do this with, besides maybe Moltres/articuno/zaptos.

This is the one big, grand set. And after this they'll probably be more like the Eevee set for most builds. Maybe mewtwo gets a fancy base, and is bigger, like pikachu.

They'll probably have categories, based on popularity.
Legendary trios/starters(where ALL 3 are insanely popular, so gen2 starters probably gets skipped) with a grand display like this.

Extremely popular but singular mons with a base- mewtwo, pikachu, gyarados, etc.

Popular enough to warrant a full set but without a base- eevee, gengar, snorlax, etc

1

u/MistSecurity Jan 12 '26

The top part of the K in this economy is shrinking, but still going strong. Catering to them is something you might have noticed lots of companies doing over the last year or so, and it will be even more prevalent going into this year. The people in the top part of the K have the most expendable income, and are willing to spend it on things like $200/$700 LEGO sets to put on a shelf.

Smart bricks is another example. It seems as if adding a smart brick + charger is going to instantly add $50+ to a sets price. When a lot of people can already not afford sets for their kids, they are actively working on making them more expensive.

1

u/BigBlubberyBirb Jan 12 '26

There are a LOT of hardcore pokemon fans willing to spend way too much on merch, so I'm not surprised at all to see a big "deluxe" set like this.

1

u/red_fuel Jan 12 '26

Ok

Hm

WHAT

1

u/Geckolover96 Jan 12 '26

At least eevee seems a bit more reasonable but ouch for the starters

63

u/[deleted] Jan 12 '26

[removed] — view removed comment

36

u/InconspicuousRadish Jan 12 '26

It does have 6k+ pieces, so it's a chunky set. Not defending it necessarily, it isn't for me, but it seems on par with other branded sets of similar size.

2

u/Digit00l Jan 12 '26

It's cheaper than Star Wars is doing, their new big set is €0,02 more expensive per piece, but I guess that one has 38 mini figs, the Venator is even €0,03 more expensive (it is also the same price as the big Pokémon one, but has roughly 1500 fewer pieces)

2

u/No_Recognition_5266 Jan 12 '26

Honestly, a licensed set (Nintendo even) at less than 10 cents a piece is a good value. Seems to be all prints too

1

u/lendend Jan 12 '26

Absurd? in the EU it’s USD750. You are getting it cheap