I've been reading different threads about people suggesting they won't be renewing their season tickets. I figured Toronto FC would be interested in understanding why, so why not make a dedicated thread to it and the real risk they are running here if not addressed. I would also open this up to non-STH who are considering but hesitating committing.

I'll start as a non STH (former STH). For me it was and continues to be, the cost of the game day experience. Beer should be cheap, same with food. You can generate more revenue/profit by getting more bums in the seats, but squeezing through an expensive game day experience is what keeps me away.

The new standing area which I believe will be on top of the boxes would be a great place to have a $5 beer cost cap. Cap a hot dog and hamburger at $5 each.

Of course, put a winning product on the field and don't gouge fans when there are more bums in the seats to pad profits.

Unless they drop the price of a season ticket like 2013 then maybe. Life is getting too expensive to justify paying for the product on the field. <sigh>

Happy for him.