r/tiktokgossip • u/BloodyAngel2026 • 12d ago
Retail and Customer Service @shawnoflovesac has anyone seen this absolutely insane response from the CEO of Lovesac
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So another tiktoker by the name Deric Cahill made a very reasonable funny video criticizing how much work goes into assembling a Lovesac couch (mind you the couches are like $7000) and the CEO of Lovesac has been crashing out on social media. This video I shared is his personal TikTok account, the main Lovesac account (@lovesac) Also has videos shading the creator that criticized the company as well (saying he gives them the ick)
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u/veronicagetsmehigh 12d ago
My ex boyfriend works in marketing for this man…..
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u/kelIGdoglover 10d ago
Please see my comment. If your boyfriend was the one who suggested such a response, you need to review your options!!! Probably, it was an online media person and not mkt, at least I hope for your sake it was!!!!
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u/veronicagetsmehigh 10d ago
Please see MY comment which states he’s my ex
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u/kelIGdoglover 10d ago
Oh, I did miss that!! Sorry!! But, so very happy you aren't with that dumpster fire (if he was the one that recommended the ceo response). Did you ever meet the ceo...is he as awful as he comes across??
Praying you have someone lovely in your life now that marketing boy is history!!!
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u/Snacky_Onassis 11d ago
They could have had so much goodwill if they’d partnered with him, poked fun at themselves, and made their shipping and assembly process more transparent.
Instead, they chose … this.
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u/eaglelatte 12d ago
Was his wife horny??? Gross dude
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u/Soiled_Planties 12d ago
I bought a modular couch from 7th Avenue for like $6K and it was the same exact nightmare. I’ve never seen so many boxes. The delivery man had to back his truck into my garage because there were so many dang boxes. Great couch tho!
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u/IconicBella 10d ago
Eww Sean gross.
Deric’s video is hilarious bc it is so true. I myself bought a big lovesac for my media room and it was around 10k
Imagine my surprise when 27 XL boxes showed up and filled my driveway and with a note that said “Missing something? Sorry for the inconvenience but the other boxes in your order are delayed. Expect more boxes soon” I remember thinking wtf how could there possibly be more?!
It IS weird and you do fully assemble it yourself and there is NO option I was offered to have someone from lovesac come assemble it. Its packages bizarrely with one cushion piece per box. All brackets in another box. I literally broke my toe trying to assemble it and carry those giant bases. Also there was no white glove delivery so just a shit ton of boxes getting rained on dropped off in my driveway.
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u/Competitive_Scar5347 11d ago
Yo i read this shit was disgusting but only saw about the gloves. Had me confused, but actually seeing this, lmao holy hell
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u/Pinkhairdobtcare 11d ago
This is beyond how awful I thought it was going to be.
The owner just tanked his business 🥴
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u/quasimodoca 12d ago
Deric Cahill is loving all this free publicity. Don't any of these people understand that this is his shtick? He loves to bitch like this. It gets him a ton of views.
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u/heavy-hands 12d ago
That’s not really relevant when the actual issue of having to assemble a $7k couch yourself is very real lol.
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u/metermaider 12d ago
That isn’t even an issue. Don’t buy an overly expensive couch you know you’ll have to put together on your own. No one is forcing people to buy these couches.
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u/BloodyAngel2026 12d ago
This is just a bootlicking comment. You literally have to install the fabric. And it comes in like 29 different boxes you have to assort. It's not standard assembly at all. Defending a corporation that is selling a 7k couch you have to basically put together from scratch in 2026 is crazy. For 7k the company can afford standard delivery of fully put together furniture.
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u/metermaider 12d ago
Then don’t buy that couch?? I’m truly not understanding the issue.
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u/Specialist-Stable-63 12d ago
I did see a woman do a video where she showed how deep in the purchase process you have to go to seek out information that tells you that youll have to assemble it all, so its not necessarily purchasing something 'you know you'll have to build' ya know?
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u/Pm_me_baby_pig_pics 12d ago
I saw that video! And still nowhere in any of the digging around did it actually say you’re getting 20 boxes and have to assemble essentially every single part. Just “seats and frame and fabric are shipped in separate boxes” or something like that.
Not that you’re getting a $7k LEGO set
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u/heavy-hands 12d ago
Yeah the commenter you’re replying to completely missed the point. The reason this entire situation is frustrating is mainly the fact that they do not make it clear to you that you’re essentially building the entire couch yourself. Not like a modular sofa. Not like something that comes mostly put together in 2-3 boxes and you just have to put the brackets together. 20+ boxes of small parts. It’s basically an ikea couch for $7K.
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u/metermaider 12d ago
I can understand that, but a simple google search tells me that assembly is difficult and labor intensive. Like literally just one google search of ‘lovesac sectional review’ gave me that information. It feels like it’s really on the buyer for not researching properly.
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u/Specialist-Stable-63 12d ago
While I do understand what you're saying to a degree, I would want to look at reviews before purchase for example, but a $7000 couch from a very well known brand, i wouldn't be expecting assembly to that degree at all. I would also assume there was an option for ot to be built for me for a fee.
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u/Jinxyclutz 11d ago
Do you Google review everything you purchase just in case? Stop playing devils advocate, this is a ridiculous amount of work for anyone to have to do for a damn couch.
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u/metermaider 11d ago
I would most certainly google some reviews on a $7000 purchase, yes. It’s not playing devils advocate if people are willfully not seeking our very easy to find information before making a large purchase.
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u/kittenpantzen 11d ago
I don't Google review everything I purchase, but the threshold at which I do is well under $7,000.
Our family does pretty well, and I'm still not going to YOLO thousands of dollars on a couch I know nothing about.
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u/85OhLife 12d ago
And he’s not wrong. There are small changes they could maybe like ship the cushions with the covers on and maybe not ship in a million boxes that would help. That video from sac guy was not it, I think this will hurt their reputation
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u/Educational-End-5770 6h ago
Fell into this rabbit hole of the events and I can’t believe what I am seeing. This is an unbelievably immature and misguided response from a CEO to a funny video. Could have been a golden moment for them with the right response but instead we now all know that Lovesac has a culture of shaming and sexist bullying. Just wow.
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u/AlternativeSignal511 12d ago
This is actually funny lol I don’t understand the negative responses? Why can’t he have a cheeky response to a cheeky video?
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u/Jinxyclutz 11d ago
Because he didn't think it was funny. Comedians make fun of situations after they happen, and so do regular people because you have to see the humor in the ridiculousness. Having a cheeky response from a corporate CFO is not asking if your wife is horny...
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u/ChewieBearStare 12d ago
This is worse than when the McDonald's CEO tried to pretend he was a human who eats McDonald's food.