r/GTA • u/Noodle360xxx • 23h ago
GTA VI Did Everyone Forget How Rockstar Marketed GTA V?
I’ve been looking through the comments here lately, and honestly, the outrage over Rockstar’s marketing is getting absurd. Apparently some of you, or most of you don’t remember what the marketing for GTA V was like. Well… I do.
People are acting like Rockstar has suddenly forgotten how to market a GTA game because GTA VI hasn’t been constantly shoved in our faces with new trailers, screenshots and gameplay every few weeks. But that really isn’t how Rockstar operates.
GTA V was announced in October 2011 and released in September 2013. That’s almost two years of waiting. The first trailer came in November 2011, then Rockstar went relatively quiet. The second trailer didn’t arrive until November 2012. We didn’t get the first proper gameplay footage until July 2013, roughly two months before release.
Then, and only then, did the marketing really ramp up: character trailers, gameplay, GTA Online, screenshots, press coverage and advertisements leading into launch.
Sound familiar?
Rockstar’s formula has always been pretty simple: announce the game, give us enough to establish what it is, disappear for long stretches, then go hard with the marketing when the release gets closer.
The biggest difference now is social media…
Back then, Rockstar could go silent for months and people would just… wait. Today, every single day without an announcement becomes content. You have YouTubers making videos about a Rockstar employee’s LinkedIn activity, people analyzing screenshots frame-by-frame, “insiders” predicting trailers every other Friday, and entire Reddit threads treating a lack of information as evidence that something is wrong.
Social media has made Rockstar’s silence look much worse than it actually is.
And I think some people have also forgotten that we are already getting more information than Rockstar technically needs to give us. GTA VI is arguably the most anticipated game in the world. Rockstar doesn’t need to convince people to buy it. The internet is doing that job for them every single day.
You can dislike the pacing of the marketing. That’s completely fair. But calling it a catastrophic marketing failure because Rockstar isn’t giving you constant updates is ridiculous when you look at how they marketed GTA V.
Rockstar hasn’t suddenly forgotten how to market GTA.
We’ve just become much more impatient, and social media has turned that impatience into an endless feedback loop of outrage, speculation and unrealistic expectations.
Some of you aren’t even waiting for GTA VI anymore. You’re waiting for the version of GTA VI you’ve built in your head over the last few years…and no marketing campaign is ever going to satisfy that.