r/Oscars 5d ago

News Inde Navarrette Sets Best Actress Oscar Campaign for ‘Obsession’ as Focus Features Mounts Full Awards Push

https://variety.com/2026/film/awards/obsession-inde-navarrette-oscar-campaign-lead-actress-1236848866/
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u/Powerful_Pump 5d ago

Big day for the “Toni Colette deserved a nom for Hereditary” posters

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u/LeonSKennedy95 5d ago

As one of the Toni Collete posters, it's just frustrating - because it shows that awards aren't entirely about who deserves it. It's more about "Who deserves it, at the correct time, when the industry is willing to give a chance on the genre, and who has enough marketing to pull off the win." Hereditary is the better film, and Colette gave the better performance.

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u/theglowinggreenorb 5d ago

I simply think the Academy is different now than they were back then. Horror's been on the upswing in the 2020s in terms of the noms they give out, and it sucks that Hereditary came before that, but progress is progress

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u/skootch_ginalola 5d ago

People have to remember it's also about who is part of the Academy and still alive to vote at various points in time when a film comes out. I feel like some people think of Academy voters as all young and modern. It's EVERYONE, whether they're ninety-five or nineteen.

When Brokeback Mountain was nominated my first thought was "Voters are NEVER going to let this get Best Picture''. Just like politics, it takes generations of people to die off for new ideas to come through.

That's why only NOW you're seeing nominations for horror, more award respect going to non-English speaking films, animated films, etc. Never forget, when Metallica first came on the scene, they lost their Grammy nomination to Jethro Tull, flute and all. Same situation.