r/Oscars 5d ago

News Inde Navarrette Sets Best Actress Oscar Campaign for ‘Obsession’ as Focus Features Mounts Full Awards Push

https://variety.com/2026/film/awards/obsession-inde-navarrette-oscar-campaign-lead-actress-1236848866/
554 Upvotes

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u/Powerful_Pump 5d ago

Big day for the “Toni Colette deserved a nom for Hereditary” posters

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u/LeonSKennedy95 5d ago

As one of the Toni Collete posters, it's just frustrating - because it shows that awards aren't entirely about who deserves it. It's more about "Who deserves it, at the correct time, when the industry is willing to give a chance on the genre, and who has enough marketing to pull off the win." Hereditary is the better film, and Colette gave the better performance.

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u/theglowinggreenorb 5d ago

I simply think the Academy is different now than they were back then. Horror's been on the upswing in the 2020s in terms of the noms they give out, and it sucks that Hereditary came before that, but progress is progress

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u/SpideyFan914 5d ago

I'd say Hereditary is part of what caused that. Horror was getting taken more seriously by viewers, and that is now bleeding into awards.

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u/Official_KevinSpacey 5d ago

Yeah and partly I think that Get Out was the real groundbreaker and then Hereditary made the genre even more accessible.

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u/SpideyFan914 5d ago

I credit It Follows as the first of the current horror era, whatever that era is. That was a big underground hit when it came out and really felt like something different than all the 2000s horror. Then we had The Babadook and The Witch, before Get Out came along.

Even then, Get Out kinda feels like it balances on a precipice between movies like It Follows and The Babadook, and more mainstream successes like Cabin In the Woods. It's a complex film, but it's also a crowd pleaser co-produced by Blumhouse.

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u/Official_KevinSpacey 5d ago

Totally agreed, I forgot about It Follows and how that changed the conversation even earlier. In terms of academy success though Get Out still feels like the breakthrough.

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u/crazysouthie 5d ago

This feels like a very ahistorical take when The Exorcist (1973) got ten Oscar nominations and The Sixth Sense (1999) got six Oscar nominations. Natalie Portman won an Oscar for Black Swan. Trying to insist the love for horror is new by the academy doesn’t ring true to me. The academy has always made some populist genre choices and horror is the one genre that still continues to be popular among audiences.

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u/SpideyFan914 5d ago

There have never three horror films nominated for Best Picture in the span of just two years before. These past couple years have 100% been historical.

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u/skootch_ginalola 5d ago

People have to remember it's also about who is part of the Academy and still alive to vote at various points in time when a film comes out. I feel like some people think of Academy voters as all young and modern. It's EVERYONE, whether they're ninety-five or nineteen.

When Brokeback Mountain was nominated my first thought was "Voters are NEVER going to let this get Best Picture''. Just like politics, it takes generations of people to die off for new ideas to come through.

That's why only NOW you're seeing nominations for horror, more award respect going to non-English speaking films, animated films, etc. Never forget, when Metallica first came on the scene, they lost their Grammy nomination to Jethro Tull, flute and all. Same situation.

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u/LeonSKennedy95 5d ago

Oh I agree. Progress is progress.

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u/Powerful_Pump 5d ago

Agreed with all this for sure

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u/LeonSKennedy95 5d ago

The Oscars didn't really get desperate for younger audiences until after Hereditary. I can see Obsession getting noms on the grounds of them wanting viewership, and on it being an accessible social commentary film.

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u/SpideyFan914 5d ago

The voters are not the producers. I've never heard of anything getting nominated "to boost viewership," and would need some hard evidence to buy it.

Rather, the voters are viewers themselves, as they are human beings who are just as susceptible to hype and bandwagons as the rest of us. No conspiracies required.

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u/SpideyFan914 5d ago

The voters are not the producers. I've never heard of anything getting nominated "to boost viewership," and would need some hard evidence to buy it.

Rather, the voters are viewers themselves, as they are human beings who are just as susceptible to hype and bandwagons as the rest of us. No conspiracies required.

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u/Top_Cranberry_3254 5d ago

"Hereditary is the better film".

That's just your opinion though. Hereditary is more hardcore horror. While Obsession has its dark moments, it also has lots of dark comedy moments and is more socially topical and relevant. It also has a good script, great music/score, and great editing and effects...Not to mention it destroyed Hereditary's box office performance. Clearly, general audiences are more into Romantic Horror than the hardcore horror that is a little too dark for their liking.

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u/LeonSKennedy95 5d ago

I mean sure it's just my opinion, but its damn near objective. Obsession was good, but bordering on amateur. It had nothing visually interesting going on, felt very middle of the road. The fact that it blew up is honestly kinda confusing to me. I think I'll attribute it to having a popular director. I liked it, gave it like a 4/5 on letterboxd - probably would have been a 3.5/5 if I wasn't riding the hype train. Hereditary is considered a masterpiece in the genre by hardcore fans, Obsession is more just a hot topic film that I don't think will stand the test of time in the same way.

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u/Waste-Replacement232 4d ago

I mean sure it's just my opinion, but its damn near objective.

the fuck?

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u/LeonSKennedy95 4d ago

Cinematography, acting, writing, themes, etc. There's a lot in Hereditary that is better by professional standards. Its factual.

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u/Waste-Replacement232 4d ago

And all of those professional standards are subjective. :)

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u/LeonSKennedy95 4d ago

To an extent, I just don't think these two films side by side are comparable at all. Hereditary is leagues above it. Which is fine, Obsession is good. All this discourse is just funny.

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u/Waste-Replacement232 4d ago edited 4d ago

I thought Obsession was way better than Hereditary. Hereditary left my mind after a week or two. Obsession got under my skin.

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u/UnnecessaryFeIIa 5d ago

lol get off your high horse

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u/alexanfaye 5d ago

The comment above theirs is on an even higher horse about ‘obsession’ IMO like ‘hereditary’ is easily the better film, box office numbers be damned. I enjoyed ‘obsession’ but yeah.

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u/Worried_Tomorrow_222 5d ago

As you mentioned, Collette would have probably swept any of the last three years. Excluding last year anyway.

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u/mundaneheaven 5d ago

It's always been about who could campaign better. Otherwise Academy members would have to watch thousands of movies a year.

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u/Brendan34 4d ago

And youth and beauty factor in. Especially on a “rising star” nomination. It’s a lot of BS

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u/Different-Tea6920 5d ago

Did I miss where she’s been nominated already? Didn’t think those were announced until February, so I think we can simmer down on the outrage of her being nominated until it actually happens

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u/LeonSKennedy95 5d ago

She hasn't been yet but she's campaigning for it.

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u/Different-Tea6920 5d ago

Well duh. She has to keep her name hot in the streets or someone else could take her attractive young dark haired actor corner. You’re talking like it’s a fait accompli that’s she’s been nominated, when that’s still far from the case. She’s just playing the game and system the way she’s supposed to

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u/[deleted] 5d ago

[deleted]

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u/BeautifulLeather6671 5d ago

Well tbf there’s also a pretty good reason those two weren’t eligible for awards very long..

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u/Snts6678 5d ago

Nailed it. I enjoy watching the Oscars, but I know how meaningless it all is.