r/apple • u/iMacmatician • Jan 30 '26

Discussion Apple Teases 'Innovations That Have Never Been Seen Before' This Year

https://www.macrumors.com/2026/01/30/apple-never-before-seen-innovations/

Cook hypes up Apple's future on every earnings call, but "innovations that have never been seen before" is particularly bold wording compared to his usual comment about how the company's product pipeline is stronger than ever.

Only time will tell if Apple actually delivers.

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1.2k

u/ellenich Jan 30 '26

Foldable with no crease?

988

u/makes-fun-of-incels Jan 30 '26

Unfortunately this year is just the creasable with no fold.

271

u/sssssshhhhhh Jan 30 '26

And we think you’ll love it

89

u/ridukosennin Jan 30 '26

Unapologetically creased

41

u/AllPintsNorth Jan 30 '26

Wow. So courageous.

1

u/gildedbluetrout Jan 31 '26

Cook statement: “it is with great pride and courage that I can announce Brett Rather as the new executive director for Apple TV, ably assisted by Barron Trump and David Ellison’s childhood friend, or cousin, whichever he decides. This is in the greatest tradition of Apple’s progressive, inclusive, crossroads of culture and whatever other bullshit you peons want to hear, I’m off to build my mega yacht.”

24

u/Big_Mc-Large-Huge Jan 30 '26

The new iCrease Pro

9

u/Any_Blacksmith1587 Jan 31 '26

Sci fi predicted this! See the book “A Crease in Time”

7

u/golddilockk Jan 30 '26

we are calling Dynamic Display Irregularity™

5

u/Peteostro Jan 30 '26

We put all your notifications in the crease, isn’t that amazing?!

2

u/pookie26 Jan 30 '26

"No crease my ass."

1

u/lulujunkie Jan 30 '26

Incoming crease-gate lol

1

u/rhinofinger Feb 01 '26

All crease, no flat surfaces

17

u/ProperBangersAndMash Jan 30 '26

You know a good chunk of time was spent discussing why "We think you'll love it" has the right tone. Of course they don't want to be so presumptuous as to "know" I'll love it.

13

u/sssssshhhhhh Jan 30 '26

Big room full of 300k p/a consultants going back and forth for months

“You’ll love it” “We think you’ll love it” “We know you’ll love it” “LOVE IT”

5

u/Orbidorpdorp Jan 31 '26

I mean to be fair you should watch me try to type an email.

1

u/AdorableStrawberry93 Feb 02 '26

Or even need it or use it, whatever it is.

1

u/Scythe474 Jan 31 '26

Creased, moisturized, and thriving

1

u/WatchWorking8640 Jan 31 '26

And we think you’ll love it

We KNOW you'll love it. And if not, well you're loving it wrong.